United Kingdom Fragrance Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Deodorants, Perfumes, and Others), By Sales Channel (Supermarkets/Hypermarkets, Exclusive Stores, Online, and Others), and United Kingdom Fragrance Market Insights Forecasts 2023 – 2033.

Industry: Consumer Goods


United Kingdom Fragrance Market Insights Forecasts to 2033

  • The United Kingdom Fragrance Market Size was valued at USD 2.26 Billion in 2023
  • The Market Size is Growing at a CAGR of 2.24% from 2023 to 2033.
  • The United Kingdom Fragrance Market Size is Expected to Reach USD 2.82 Billion by 2033.


United Kingdom Fragrance Market

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The United Kingdom Fragrance Market Size is Expected to Reach USD 2.82 Billion by 2033, at a CAGR of 2.24% during the forecast period 2023 to 2033.


Market Overview

Fragrances are chemical mixtures with smells, but they are much more than that; they have emotional, cultural, historical, social, and economic significance. The United Kingdom fragrance market includes perfumes, colognes, body sprays, scented oils, and a variety of ancillary products such as scented candles and home fragrances. It is an active component of the larger beauty and personal care industry, intended to improve personal grooming, self-expression, and sensory experiences. Users are driving market expansion as a result of rising internet penetration and the proliferation of social media platforms. The United Kingdom has a long history of perfume appreciation dating back centuries. This cultural appreciation for fragrances continues to fuel consumer interest and purchases in the modern market. Fragrances allow consumers to express themselves and find their own identity. They evoke memories, set moods, and express an individual's personality and style. The convenience of online shopping and the availability of fragrances via e-commerce has increased consumer access to a diverse range of scents. Furthermore, the in-store experience at dedicated perfume boutiques and counters remains critical to the fragrance market.


Report Coverage

This research report categorizes the market for the United Kingdom fragrance market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom fragrance market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom fragrance market.


United Kingdom Fragrance Market Report Coverage

Report CoverageDetails
Base Year:2023
Market Size in 2023:USD 2.26 Billion
Forecast Period:2023 - 2033
Forecast Period CAGR 2023 - 2033 :2.24%
2033 Value Projection:USD 2.82 Billion
Historical Data for:2019 - 2022
No. of Pages:200
Tables, Charts & Figures:110
Segments covered:By Product Type, By Sales Channel
Companies covered:: Coty Inc., CHANEL, Jo Malone Limited, Estee Lauder Cosmetics Limited, L'OREAL (UK) LIMITED, Christian Dior UK Limited, J. Choo Limited, Louis Vuitton UK Ltd., Shiseido Company Limited, PACO RABANNE SAS, and Others
Pitfalls & Challenges:COVID-19 Empact, Challenges, Future, Growth, & Analysis

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Driving Factors

One of the primary drivers of the United Kingdom fragrance market is the ongoing evolution of consumer preferences and lifestyle trends. Consumers in the United Kingdom nowadays are more diversified, educated, and discriminating when it comes to fragrance. Consumers prefer personalized fragrance experiences. Brands are using technology to create personalized scents based on consumer preferences. This trend not only strengthens the consumer's connection to the product but also provides a distinct and exclusive experience. There is a growing demand for environmentally friendly and sustainable fragrances. Consumers in the United Kingdom are increasingly concerned about the fragrance industry's environmental impact, which has increased natural and organic fragrance alternatives. Brands are responding by using sustainably sourced ingredients and environmentally friendly packaging. In addition, a vast array of perfumes is now easily accessible to consumers due to e-commerce platforms and online shops. Sales in the fragrance industry have been driven by the ease of Internet purchasing, which includes the capacity to read product reviews, compare prices, and access a wide assortment of products. These are several factors propelling the growth of the United Kingdom fragrance market.


Restraining Factors

However, the unfavorable impacts of artificial chemicals utilized to make and preserve fragrances are expected to hinder growth during the projection period and might limit product acceptance.


Market Segment 

  • In 2023, the perfumes segment accounted for the largest revenue share over the forecast period.

Based on product type, the United Kingdom fragrance market is segmented into deodorants, perfumes, and others. Among these, the perfumes segment has the largest revenue share over the forecast period. There is a clear preference for perfumes in the United Kingdom fragrance market, which includes a wide range of scented products such as body mists, colognes, and perfumes.


  • In 2023, the online segment is witnessing significant growth over the forecast period.

Based on sales channels, the United Kingdom fragrance market is segmented into supermarkets/hypermarkets, exclusive stores, online, and others. Among these, the online segment is witnessing significant growth over the forecast period. This is due to the way customers discover, acquire, and interact with perfumes, all due to the digital world. E-commerce has seen a remarkable upsurge in the United Kingdom, especially in the cosmetics and fragrance sector. With more and more people choosing to research and buy scents online, the digital marketplace has completely changed the fragrance industry.


Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom fragrance market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.


List of Key Companies

  • Coty Inc.
  • Jo Malone Limited
  • Estee Lauder Cosmetics Limited
  • Christian Dior UK Limited
  • J. Choo Limited
  • Louis Vuitton UK Ltd.
  • Shiseido Company Limited
  • Others


Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting and Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)


Recent Developments

  • In March 2023, La Bouche Rouge, a luxury brand of plastic-free, refillable cosmetics, enters the perfume market with a range of natural, recycled, and reusable perfumes. Five scents total from the collection are housed in glass bottles that may be filled with 100% aluminum tubes. These formulas, which emphasize sustainability, are made up of 90% natural components and 30% recycled materials, making them mild on the skin and eco-friendly. The brand only uses components that have no negative environmental impact, and all of its alcohol is organic.


Market Segment

This study forecasts revenue at regional, and country levels from 2022 to 2033. Spherical Insights has segmented the United Kingdom Fragrance Market based on the below-mentioned segments:


United Kingdom Fragrance Market, By Product Type

  • Deodorants
  • Perfumes
  • Others


United Kingdom Fragrance Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Exclusive Stores
  • Online
  • Others

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