United Kingdom Fitness App Market Size, Share, and COVID-19 Impact Analysis, By Type (Workout & Exercise app, Disease Management app, Lifestyle Management app, and Nutrition & Diet app), By Platform (Android, iOS, and Windows), and UK Fitness App Market Insights, Industry Trend, Forecasts to 2035

United Kingdom Fitness App Market Forecasts to 2035

• The United Kingdom Fitness App Market Size Was Estimated at USD 410.3 Million in 2024
• The UK Fitness App Market Size is Expected to Grow at a CAGR of around 15.12% from 2025 to 2035
• The UK Fitness App Market Size is Expected to Reach USD 1931.2 Million by 2035

According to a research report published by Spherical Insights and Consulting, The UK Fitness App Market Size is anticipated to reach USD 1931.2 Million by 2035, growing at a CAGR of 15.12% from 2025 to 2035.  The growing emphasis on maintaining a healthy lifestyle, as well as the increased use of smartphones, tablets, and wearable gadgets, all have a favourable impact on market growth. Furthermore, increased awareness of diet-related disorders boosts the UK fitness app market growth.

Market Overview

The UK fitness app market includes mobile specialized programs applications that aid users in recording, managing, and enhancing their physical fitness, health, and athletic abilities. The fitness application market uses technology to deliver customized workout plans, diet guides, walking pace graphs, personal identity with personal health coaches, and workouts. The UK fitness app market is expanding due to increasing demand for digital solutions and health awareness. Many consumers want to work more easily due to the obesity crisis, and more people are careful about their health and well-being. There is a demand for personal training plans and nutrition coaching through apps, meaning that consumers want to be more personal in their fitness journey. This trend is particularly attractive due to lifestyle changes as such of pandemics, as consumers are looking for more convenience and flexibility in their training plans. Within the UK fitness app market, there are opportunities related to partnership with health organizations, as well as aligned with wearable equipment. Through partnerships with gyms, health communities, and affected individuals, there are opportunities for user base expansion. In addition, features such as virtual classes and a community support system can increase the user's busyness, allowing more overall fitness experience. More individuals can have opportunities to fulfil the top markets, such as senior or specific health problems, with more individuals managing their health. Recent trends in the UK fitness app market have pointed out the emphasis on community and social connectivity.

Report Coverage

This research report categorizes the market for the UK fitness app market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom fitness app market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom fitness app market.

Driving Factors

According to NHS data, the UK has experienced a significant increase in obesity rates, with about 29% of adults in the UK classified as obese in 2022. This growth has increased the demand for fitness solutions, especially mobile apps that focus on weight management and health. Public Health England supports these apps as part of its obesity prevention strategies, increasing the growth in the UK fitness app Market. Additionally, rising health awareness, where more adults report regular exercise, according to ONS, has increased interest in fitness apps offering personal workout plans, nutrition tracking, and health monitoring. Partnership with organizations such as the British Heart Foundation strengthens the important role of apps in encouraging a healthy lifestyle, underlining the importance of their expansion in the UK's fitness industry.

Restraining Factors

The UK fitness app market confronts constraints such as fierce competition from existing free and paid apps, making user acquisition difficult. Strict GDPR raises privacy worries about healthcare data. Diverse user needs and technological literacy hinder broad popularity. Many users oppose paying memberships, preferring free options. Long-term involvement is difficult to sustain due to the difficulty of behavioural change. Additionally, once gyms reopen after the pandemic, app usage may decrease. Poor interaction with popular devices and a lack of UK-specific content further limit growth for the UK fitness app market during the forecast period.

Market Segmentation

The United Kingdom Fitness App Market share is classified into type and platform.

• The workout & exercise app segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United Kingdom fitness app market is segmented by type into workout & exercise app, disease management app, lifestyle management app, and nutrition & diet app. Among these, the workout & exercise app segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. Providing individual training, resignation, directing films, and users with progress-tracking features leads to an increase in user connectivity and satisfaction. These programs often meet people at different fitness levels, expanding their appeal and use among different demographic groups. In addition to fitness applications, obesity rates increase. In addition, experts are advising on the usefulness of mobile apps, and many consumers have already included them in their weight-management schemes. However, the activity tracking category is predicted to increase at the fastest rate in the forecast period, due to the increasing demand for wearable health tracking systems and the introduction of new activity tracking devices.

• The iOS segment held the highest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United Kingdom fitness app market is segmented by platform into android, iOS, and windows. Among these, the iOS segment held the highest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The iOS segment contains fitness apps designed specifically for iOS platforms and accessible for download on iPhones, iPads, and other Apple devices. It has a large user base, some people give importance to premium experiences, and are ready to invest in high-quality fitness apps. Many fitness app developers initially focused on iOS, as the user engagement is due to the reputation of the platform for engagement and the desire to pay for the app subscription. Fitness apps for iOS benefit from the spontaneous connection of the platform with Apple Health, which improves data accuracy and provides a complete health and fitness ecosystem.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom fitness app market and a with comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Runkeeper
• JEFIT
• Noom
• Nike
• Strava
• Peloton
• Fitness Blender
• FitOn
• MyFitnessPal
• Gymshark
• 8fit
• SWEAT
• Fitbit
• MapMyRun
• Zombies, Run
• Others

Recent Developments:

• IN December 2023, New applications from Men's Health UK and Women's Health UK have been released by Hearst UK as part of an improved membership package for both brands.  The two applications will give members of the Men's Health Squad and Women's Health Collective access to wellness guidance and exclusive training regimens from some of the top fitness professionals in the globe.

Key Target Audience

• Investors
• Market players
• End-users
• Government Authorities
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom fitness app market based on the below-mentioned segments:

United Kingdom Fitness App Market, By Type

• Workout & Exercise app
• Disease Management app
• Lifestyle Management app
• Nutrition & Diet app

United Kingdom Fitness App Market, By Platform

• Android
• iOS
• Windows