United Kingdom Cake Market Size, Share, and COVID-19 Impact Analysis, By Product (Dessert Cake, Sponge Cake, Cup Cake, Other), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail), and United Kingdom Cake Market Insights, Industry Trend, Forecasts to 2035

United Kingdom Cake Market Insights Forecasts to 2035

• The United Kingdom Cake Market Size was estimated at USD 2,614.32 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 1.83% from 2025 to 2035
• The United Kingdom Cake Market Size is Expected to Reach USD 3,190.65 Million by 2035

According to a research report published by Spherical Insights and Consulting, The United Kingdom Cake Market Size is anticipated to reach USD 3,190.65 Million by 2035, growing at a CAGR of 1.83% from 2025 to 2035. The market will continue to rise due to the growing demand from millennials and Gen Z consumers for cakes as sweets after meals at dine-out and weekend parties.

Market Overview

The United Kingdom cake market refers to the industry, which is a subpart of the consumer goods industry focused on the production and distribution of products made with flour, sugar, butter, and other ingredients, with baked processing and others. Cake's widespread use as a culinary celebration on a variety of special occasions is the primary reason for the increase in cake popularity. In addition, the rise in cake consumption as a post-meal treat has contributed to the market's expansion. Consumer preferences have also changed in favour of high-value, nutritionally beneficial cakes due to growing health consciousness. It encompasses various product types such as cupcakes, celebration cakes, sponge cakes, and specialty cakes. The market is driven by consumer demand for convenience, indulgence, and dietary preferences, including gluten-free and vegan options. Besides, the key market development, like in November 2020, Patisserie Valerie announced a renewed partnership with J Sainsbury, bringing its handmade cakes and patisserie to 250 Sainsbury’s bakery counters across the UK. The collaboration aimed to expand to 400 stores in the future, offering a selection of 14 best-selling cakes, including the Salted Caramel & Chocolate Bombe, Strawberry Gateau, and Baked Cheesecake Slice, which boosts the market expansion.

Report Coverage

This research report categorizes the market for the United Kingdom cake market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom cake market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom cake market.

Driving Factors

The market expansion is influenced by the growing need for cakes that are not only delicious but also gluten-free due to consumers' increased health consciousness. Further, to improve its qualities, the manufacturers have been compelled to create inventive cakes by adding healthier ingredients like whole wheat flour which opens up new market opportunities for expansion. Also, cakes for teenage girls who might face iron deficiency by consuming cakes fortified with iron, that adhering healthy benefit from cakes without any adverse effect. Further, growing e-commence and on demand services market for the cake are growing rapidly. Moreover, refrigerated supply chains support this market growth to achieve significant profit margin.

Restraining Factors

The price volatility of raw materials, difficult to preserve the quality and freshness over a prolonged time, especially for non-frozen types. Additionally, some cakes are more expensive to create due to the nature of their manufacturing process and delays from regulatory compliance. Also, problems with health connected to cake consumption for some customers reduce their wide adoption.

Market Segmentation

The United Kingdom cake market share is classified into product and distribution channel.

• The dessert cake segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United Kingdom cake market is divided by product into dessert cake, sponge cake, cup cake, and other. Among these, the dessert cake segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to they are widely sought-after desserts at restaurants and gatherings, dessert cakes like wedding cakes and ice cream cakes are still popular for festivities and special occasions, with individual preferences. This greatly contributes to their market dominance and growth by allowing customers to choose from a variety of flavors, fillings, and decorations as well as to accommodate dietary restrictions.

• The supermarkets/hypermarkets segment accounted for the highest share in 2024 and is expected to grow at a substantial CAGR over the forecast period.

The United Kingdom cake market is segmented by distribution channel into supermarkets/hypermarkets, convenience stores, specialty stores, and online retail. Among these, the supermarkets/hypermarkets segment accounted for the highest share in 2024 and is expected to grow at a substantial CAGR over the forecast period. This is because of its affordability and scalability on a large scale of products, where customers range from frequent shoppers to those seeking specialist or high-end cake products. Further, to reduce time wasting by providing consumers with a variety of selections in one place, including both traditional and flavoured types.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom cake market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Cake Box Holdings PLC
• Patisserie Valerie
• Fiona Cairns Ltd
• Bettys & Taylors Group
• The Hummingbird Bakery
• Others

Recent Developments:

• In September 2024, OGGS launched what it claims to be the first full-sized iced loaf cake available in UK supermarkets. The Cruelty Free Lemon Loaf Cake is a plant-based treat featuring a soft lemon-flavored sponge, topped with icing, lemon drizzle, and crunchy lemon pieces. The company aims to bring innovation to the supermarket loaf cake category, which has traditionally been dominated by the same brands and own-label products.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom cake market based on the below-mentioned segments:

United Kingdom Cake Market, By Product

• Dessert Cake
• Sponge Cake
• Cup Cake
• Other

United Kingdom Cake Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail