United Kingdom BBQ Grill Market Size, Share, and COVID-19 Impact Analysis, By Type (Gas Grills, Charcoal Grills, Electric Grills, and Pellet Grills), By Distribution Channel (Specialty Stores, Hypermarkets/Supermarkets, and Online Retail), and United Kingdom BBQ Grill Market Insights, Industry Trend, Forecasts to 2035.

United Kingdom BBQ Grill Market Insights Forecasts to 2035

• The United Kingdom BBQ Grill Market Size Was Estimated at USD 311 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 3.42% from 2025 to 2035
• The United Kingdom BBQ Grill Market Size is Expected to Reach USD 450 Million by 2035

According to a research report published by Spherical Insights & Consulting, the United Kingdom BBQ Grill Market Size is anticipated to reach USD 450 Million by 2035, growing at a CAGR of 3.42% from 2025 to 2035. The increased urbanization with outdoor areas, increased consumer interest in home cooking and garden dining, an increase in outdoor leisure activities, and the appeal of grilling during social gatherings and seasonal celebrations.

Market Overview

The United Kingdom BBQ grill market refers to the industry focused on manufacturing, distributing, and retailing barbecue grills and other accessories throughout the United Kingdom. Gas, charcoal, electric, and pellet grills for both home and business use are all part of this sector.  The market for grill technology is expanding steadily due to changing lifestyles, an increase in outdoor recreational activities, and a growing interest in social gatherings and home cooking. The increasing embrace of group eating practices, garden-based lifestyles, and outdoor cooking. Urban gardening culture, rising disposable income, and consumer demand for high-end, intelligent, and environmentally friendly barbecues all contribute to market growth. There are opportunities for innovation, product diversity, and more acceptance among residential users and the hospitality industry due to the demand for portable and multipurpose barbecues, particularly during festivals and seasonal events. The launch of Wi-Fi and Bluetooth-enabled smart grills, which let customers adjust grilling time and temperature using smartphone applications. Eco-friendly solutions, like grills manufactured from recyclable materials and those that use sustainable fuel sources, are also becoming more and more popular.  Customers looking for outdoor cooking convenience, effectiveness, and environmental responsibility are catered to by these developments.

Report Coverage

This research report categorizes the market for the United Kingdom BBQ grill market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom BBQ grill market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom BBQ grill market.

Driving Factors

The increasing consumer interest in social gatherings and outdoor cooking, especially in the summer months. Grill sales have expanded dramatically as a result of the growing trend of garden improvements and higher investment in outdoor living areas.  The availability of many fuel sources (charcoal, gas, and electric), the popularity of weekend barbecues, and health-conscious grilling techniques also accommodate a range of tastes.  Grill use has been further promoted by the influence of celebrity chefs, culinary festivals, and cooking shows. The industry is still growing because of technological advancements like smart grills and portable models, rising disposable income, and urban lifestyle preferences.

Restraining Factors

The inability to accommodate BBQ grills due to a lack of outdoor space is a hindrance in urban environments.  The unpredictable and frequently rainy weather in the UK also deters individuals from grilling outside on a regular basis. The high price of sophisticated grill models often turns off budget-conscious buyers.

Market Segmentation

The United Kingdom BBQ grill market share is classified into type and distribution channel.

• The gas grills segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United Kingdom BBQ grill market is segmented by type into gas grills, charcoal grills, electric grills, and pellet grills. Among these, the gas grills segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment growth can be attributed to consumers' increased preference for speedy and convenient meal preparation. They are suitable for contemporary, time-conscious consumers because of their rapid warming, accurate temperature control, low maintenance requirements, and adaptability to urban outdoor locations.

• The online retail segment accounted for the largest revenue in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United Kingdom BBQ grill market is segmented by distribution channel into specialty stores, hypermarkets/supermarkets, and online retail. Among these, the online retail segment accounted for the largest revenue in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment growth is driven by growing customer demand for home delivery alternatives, reasonable pricing, a wide range of products, and easy shopping. The UK BBQ grill market is expanding significantly because of improved digital marketing, tailored suggestions, and exclusive online discounts that encourage adoption.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom BBQ grill market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Weber-Stephen Products LLC
• The Coleman Company Inc
• Char-Broil LLC
• Napoleon Grills
• Landmann UK Ltd.
• Outback Barbecues
• Big Green Egg
• Others.

Recent Developments:

• In May 2023, Ninja introduced the Woodfire Electric BBQ Grill & Smoker, a versatile 7-in-1 appliance capable of grilling, smoking, air frying, roasting, baking, and dehydrating, now available at a discounted price of £249.99.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at UK, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom BBQ grill market based on the below-mentioned segments:

United Kingdom BBQ Grill Market, By Type

• Gas Grills
• Charcoal Grills
• Electric Grills
• Pellet Grills

United Kingdom BBQ Grill Market, By Distribution Channel

• Specialty Stores
• Hypermarkets/Supermarkets
• Online Retail