United Kingdom Artificial Intelligence in Media Market Size, Share, and COVID-19 Impact Analysis, By Component (Solution and Services), By Technology (Generative AI and Other AI), and United Kingdom Artificial Intelligence in Media Market Insights, Industry Trend, Forecasts to 2035

United Kingdom Artificial Intelligence in Media Market Insights Forecasts to 2035

• The United Kingdom Artificial Intelligence in Media Market Size Was Estimated at USD 0.34   Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 34.47% from 2025 to 2035
• The United Kingdom Artificial Intelligence in Media Market Size is Expected to Reach USD 8.84 Million by 2035

According to a research report published by Spherical Insights & Consulting, the United Kingdom Artificial Intelligence in Media Market is anticipated to reach USD 8.84 million by 2035, growing at a CAGR of 34.47% from 2025 to 2035. The increasing use of AI-driven analytics to improve audience engagement and advertising tactics, automation in media production, improvements in computer vision and natural language processing, and the growing demand for tailored content.

Market Overview

The United Kingdom artificial intelligence in media market refers to the use of artificial intelligence (AI) tools in the media and entertainment sector, including computer vision, machine learning, and natural language processing.  This covers audience analytics, distribution, personalization, and content production.  AI is transforming the creation, management, and consumption of media on digital platforms by increasing operational efficiency, enhancing user experience through tailored recommendations, and enabling automation in voiceovers, scriptwriting, and video editing. The growing need for automated content creation, AI-driven advertising, and tailored content. Media firms can use AI to improve audience targeting, real-time analytics, and cost-effective production workflows as streaming platforms and digital media consumption grow. AI's incorporation into augmented and virtual reality also opens up new opportunities for interactive media experiences and immersive storytelling, increasing creative potential and commercial reach. Automated video editing, AI-powered content production tools, and visual effects deepfake technologies.  AI-driven analytics allow for hyper-personalized content delivery and insights about predictive audience behavior, while developments in natural language creation and real-time voice synthesis improve scriptwriting and dubbing.

Report Coverage

This research report categorizes the market for the United Kingdom artificial intelligence in media market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom artificial intelligence in media market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom artificial intelligence in media market.

Driving Factors

The increasing demand for interesting and tailored content on digital platforms. The demand for AI-powered solutions that automate content creation, editing, and distribution in order to increase productivity and lower costs is being driven by the rapid expansion of social media and streaming services. Media firms may now efficiently customize content and advertising attributed to advanced analytics and audience insights made possible by developments in machine learning, natural language processing, and computer vision.  Along with the growing use of AI in augmented reality and virtual reality experiences, the market is also expected to grow faster due to media companies' increasing expenditures in AI technology and the shift to decision-making based on data.

Restraining Factors

The significant implementation costs, ethical concerns about the exploitation of deepfakes, and data privacy risks.  Widespread adoption is also hampered by regulatory uncertainty and a lack of qualified AI specialists.  Rapid technology integration is also hampered by conventional media organizations' resistance to change.

Market Segmentation

The United Kingdom artificial intelligence in media market share is classified into component and technology.

• The solution segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United Kingdom artificial intelligence in media market is segmented by component into solution and services. Among these, the solution segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment growth can be attributed to increasing use of artificial intelligence (AI) technologies that enable media firms create customized experiences and efficiently manage workflows by automating content development, improving personalization, optimizing advertising, and improving operational efficiency.

• The generative AI segment accounted for the largest revenue in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United Kingdom artificial intelligence in media market is segmented by technology into generative AI and other AI. Among these, the generative AI segment accounted for the largest revenue in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment growth is driven by its ability to produce an array of media forms, including videos, scripts, and music, automate content creation, improve personalization, and shorten production time, all of which help to satisfy the growing need for innovative, scalable solutions.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom artificial intelligence in media market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Meta
• OpenAI
• Amazon Web Services (AWS)
• Adobe
• NVIDIA
• Salesforce
• Stability AI
• Eightfold AI
• Io
• Others.

Recent Developments:

• In February 2025, OpenAI introduced Sora, a generative AI video tool, in the UK, allowing users to create realistic video scenes from text prompts. While the tool offers rapid video generation, it has raised concerns among creatives about potential disruptions in traditional media production and copyright issues.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at UK, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom artificial intelligence in media market based on the below-mentioned segments:

United Kingdom Artificial Intelligence in Media Market, By Component

• Solution
• Services

United Kingdom Artificial Intelligence in Media Market, By Technology

• Generative AI
• Other AI