United Kingdom Amusement Machine Market Size, Share, and COVID-19 Impact Analysis, By Game Type (Video Games and Simulation/AR-VR Games), By Application (Amusement & Recreational Theme Park, Indoor Specialty Centers, and Game Centers), and United Kingdom Amusement Machine Market Insights, Industry Trend, Forecasts to 2035

United Kingdom Amusement Machine Market Insights Forecasts to 2035

• The United Kingdom Amusement Machine Market Size was estimated at USD 1585.34 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 9.85% from 2025 to 2035
• The United Kingdom Amusement Machine Market Size is Expected to Reach USD 4454.45 Million by 2035

According to a research report published by Spherical Insights & Consulting, the United Kingdom Amusement Machine Market is anticipated to reach USD 4454.45 million by 2035, growing at a CAGR of 9.85% from 2025 to 2035. The need for fascinating entertainment experiences, enhanced user engagement, and the integration of automated and non-contact technologies are influencing the market expansion.

Market Overview

The market for entertainment machines comprises gadgets like interactive gaming systems, pinball machines, and arcade games that are made for enjoyment. These devices are commonly seen in commercial settings like retail malls, amusement parks, family entertainment centers, bars, restaurants, and homes. They combine services, software, and hardware to give people engaging experiences. Amusement parks, shopping centers, casinos, and other recreational facilities are all included in the market. Amusement machines are used to improve consumer engagement and social interaction in non-traditional settings including restaurants, hotels, and shopping malls. This combines entertainment with everyday activity. The increasing usage of mobile and cashless payment methods simplifies transactions and increases user convenience, which also boosts this market development. Additionally, adaptive gameplay where machines can learn user behavior, customize experiences, and enhance game interactions in real time is being created by utilizing artificial intelligence (AI).

Report Coverage

This research report categorizes the market for the United Kingdom amusement machine market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom amusement machine market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United Kingdom amusement machine market.

Driving Factors

The market for United Kingdom amusement machine is driven by a strong emphasis on technology adoption and popular gaming culture, all of which contribute to the desire for innovative and captivating entertainment experiences. Additionally, the development of cutting-edge technologies like AR and VR supports market expansion. Several establishments are leveraging nostalgia-driven experiences by bringing back antique pinball games and arcade machines, especially bar arcades and social gaming lounges, which drives the market expansion. Moreover, millennials and Gen Z consumers who value arcade gaming's social component and vintage appearance will find this trend appealing.

Restraining Factors

The market expansion could be restricted due to costly setup and maintenance costs, legislative restrictions on gambling machines, competition in local and international companies, and a decline in traditional arcades and entertainment venues.

Market Segmentation

The United Kingdom amusement machine market share is classified into game type and application.

• The simulation/AR-VR games segment held a significant share in 2024 and is anticipated to grow at a rapid pace during the forecast period.

The United Kingdom amusement machine market is divided by game type into video games and simulation/AR-VR games. Among these, the simulation/AR-VR games segment held a significant share in 2024 and is anticipated to grow at a rapid pace during the forecast period. This is due to AI-generated content, VR cloud gaming, and metaverse-based gaming are all receiving significant investments from major tech and gaming businesses. The advent of 5G and edge computing improves the player experience by enabling low-latency real-time multiplayer AR-VR gaming. The growth of this industry is being further accelerated by strategic partnerships among amusement park owners, gaming studios, and manufacturers of VR devices.

• The indoor specialty centers segment held a significant share in 2024 and is expected to grow at a rapid pace during the forecast period.

The United Kingdom amusement machine market is segmented by application into amusement & recreational theme park, indoor specialty centers, and game centers. Among these, the indoor specialty centers segment held a significant share in 2024 and is expected to grow at a rapid pace during the forecast period. The need for amusement machines and simulation-based gaming sets is fueled by their emphasis on multi-activity zones, arcade games, bowling alleys, laser tag, and interactive rides. Indoor specialty gaming facilities with upscale gaming settings, virtual reality competitions, and multiplayer combat arenas have also grown in popularity as a result of the advent of e-sports and competitive gaming.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom amusement machine market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Maygay Machines Ltd
• Electrocoin Automatics Ltd
• Cromptons Leisure Machines Ltd
• Bespoke Arcades
• Liberty Games (Majestic Leisure Ltd)
• Regal Gaming Technologies
• Quicksilver (formerly Talarius)
• Others

Recent Developments:

In April 2025, Novomatic UK geared up to showcase its latest gaming innovations at the Amusement and Recreation Expo (ARE), held at The Cotton Sheds in Manchester. Novomatic’s presence at ARE reflected its strategy to synchronize digital and land-based gaming experiences, offering operators a unified portfolio that catered to evolving player preferences.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom amusement machine market based on the below-mentioned segments:

United Kingdom Amusement Machine Market, By Gaming Type

• Video Games
• Simulation/AR-VR Games

United Kingdom Amusement Machine Market, By Application 

• Amusement & Recreational Theme Park
• Indoor Specialty Centers
• Game Centers