UK Wallpaper Market Size, Share, and COVID-19 Impact Analysis, By Product (Vinyl, Nonwoven, Paper, Fabric, and Others), By End-Use (Residential, and Commercial) and UK Wallpaper Market Insights, Industry Trend, Forecasts to 2033

Industry: Consumer Goods


UK Wallpaper Market Insights Forecasts to 2033

  • The UK Wallpaper Market Size was valued at USD 105.5 million in 2023.
  • The Market is Growing at a CAGR of 4.73% from 2023 to 2033
  • The UK Wallpaper Market Size is Expected to reach USD 167.5 million by 2033


UK Wallpaper Market

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The UK Wallpaper Market is anticipated to exceed USD 167.5 million by 2033, Growing at a CAGR of 4.73% from 2023 to 2033. The growing popularity of home remodelling projects along with technical developments in wallpaper printing methods are driving the growth of the wallpaper market in the UK.     


Market Overview

Wallpaper are decorative layer that is used in interior decoration for covering the interior walls of domestic and public buildings to enhance the aesthetic appeal of the wall and damage protection. These are made of paper, plastic, vinyl, glass fiber, etc., and sold as wallpaper rolls. They are extensively used in offices, schools, rooms, and airports to cover and decorate the interior walls of homes, offices, and other buildings. The recent trends for wallpaper designs are maximalist concepts where intricate patterns, paintings, and scenic murals are preferred.  Additionally, a variety of characteristics, such as color diversity, rich patterns, environmental protection, and convenient installation, have gained considerable popularity. Wallpapers better improve the aesthetic appeal of a wall than paints, protecting against wall damage. Furthermore, York Wallcoverings and Sangetsu Corporation have introduced several stain and damage-resistant products in recent years. The advantageous characteristics of wallpaper over traditional paints such as eco-friendliness, longer lifetime, and rigidity make the consumers opt for wallpapers instead of wall paints. Additionally, growing disposable income, changing customer tastes, and an increase in do-it-yourself wallpaper projects are anticipated to fuel demand in the upcoming years.      

Report Coverage

This research report categorizes the market for the US wallpaper market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the wallpaper market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the wallpaper market.


UK Wallpaper Market Report Coverage

Report CoverageDetails
Base Year:2023
Market Size in 2023:USD 105.5 million
Forecast Period:2023-2033
Forecast Period CAGR 2023-2033 :4.73%
2033 Value Projection:USD 167.5 million
Historical Data for:2019-2022
No. of Pages:200
Tables, Charts & Figures:110
Segments covered:By Product, By End-User
Companies covered::William Morris & Co., Sanderson, Zoffany, Osborn & Little, The Victorian Museum, Scion, Trustworth Wallpapers, Colefax & Fowler, Lewis & Wood, Little Greene,and Others Key Vendors
Pitfalls & Challenges:Covid-19 Empact, Challenges, Growth, Analysis.

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Driving Factors

The rising popularity and development of wallpaper printing methods augmented to drive the wallpaper market. Further, changing consumer preferences and tastes and the rising trend of do-it-yourself wallpaper projects are expected to fuel the market demand for wallpaper. Additionally, the rising trend of house remodelling promotes the use of wallpaper for interior home decor which is likely to propel the market demand. The increasing disposable income of the consumer is also responsible for the growth of the market. 


Restraining Factors

The substantial initial investment in the wallpaper market is considered to be the major factor responsible for restraining the market. Wallpapers are more expensive than wall paints to use for home décor thus impeding the market demand. Additionally, the difficulty in maintaining and removing traditional wallpaper hinders the market demand for wallpaper.


Market Segmentation

The UK Wallpaper Market share is classified into product and end-use.

  • The vinyl segment is expected to hold a significant share of the UK Wallpaper market during the forecast period.   

The UK Wallpaper market is segmented by product into vinyl, nonwoven, paper, fabric, and others. Among these, the vinyl segment is expected to hold a significant share of the UK wallpaper market during the forecast period. Vinyl wallpaper is more durable, easy to maintain, and versatile, making it a popular choice for both residential and commercial applications. Vinyl wallpaper is made of polyvinyl chloride (PVC), which makes it resistant to moisture, stains, and scratches. Thus vinyl segment has wide application in kitchens, bathrooms, and entryways wall decoration.    


  • The residential segment is expected to hold the largest share of the UK wallpaper market during the forecast period.       

Based on the end-use, the UK wallpaper market is divided into residential, and commercial. Among these, the residential segment is expected to hold the largest share of the UK wallpaper market during the forecast period. Residential construction like apartments, and remodeling projects, is considered to be the largest end-use segment for wallpaper products due to the rising trend of home décor ideas among the consumers.


Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the UK wallpaper market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.


List of Key Companies

  • William Morris & Co.
  • Sanderson
  • Zoffany
  • Osborn & Little
  • The Victorian Museum
  • Scion
  • Trustworth Wallpapers
  • Colefax & Fowler
  • Lewis & Wood
  • Little Greene
  • Others


Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting And Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)


Recent Developments

  • In March 2024, a GP practice in Tielt (BE) recently opted for the Atmosphere x Pure&Protect wallpaper from Grandeco, known for its virus- and bacteria-killing properties.


  • In August 2023, Grandeco Wallfashion Group developed a wallpaper that eliminates viruses, bacteria, and fungi with durability and self-disinfecting properties.


  • In January 2023, Grandeco WallFashion Group launched an exclusive XL wallpaper collection based on market research.


Market Segment

This study forecasts revenue at UK, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the UK Wallpaper Market based on the below-mentioned segments:


UK Wallpaper Market, By Product

  • Vinyl
  • Nonwoven
  • Paper
  • Fabric
  • Others


UK Wallpaper Market, By End-User

  • Residential
  • Commercial






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