UK Oral Care Market Size, Share, and COVID-19 Impact Analysis, By Product (Toothbrush, Toothpaste, Mouthwash/Rinse, Dental Products, Dental Accessories), By Distribution Channels (Supermarkets/Hypermarkets, and Online retail), and UK Oral Care Market Insights, Industry Trend, Forecasts to 2033

Industry: Consumer Goods


UK Oral Care Market Insights Forecasts to 2033

  • The UK Oral Care Market Size was valued at USD 1.9 Billion in 2023.
  • The Market is Growing at a CAGR of 4.32% from 2023 to 2033
  • The UK Oral Care Market Size is Expected to reach USD 2.9 Billion by 2033

UK Oral Care Market

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The UK Oral Care Market is anticipated to exceed USD 2.9 billion by 2033, growing at a CAGR of 4.32% from 2023 to 2033


The growing awareness of oral care, the prevalence of dental caries, innovative-technology-based oral-care products, and reported untreated tooth decay are driving the growth of the oral care market in the UK.     


Market Overview

Oral care is one of the crucial parts of maintaining body health in day-to-day life. The condition of oral health has a major impact on our daily lifestyle thus oral care is an integral part of general health and well-being for the body condition The development and innovation in oral care products due to rising consumer expectations, science, and technology have led to an increase in the oral care market for improving and maintaining oral health. As people place great emphasis on their beauty and beauty resulting in rising R&D of oral care products to develop new and innovative oral care products. The herbal-based products have led to a significant social preference towards natural oral care products. The increasing focus on offering aesthetic spa treatments and generic oral caries as additional personal care treatment for oral care patients is growing the oral care market.


Report Coverage

This research report categorizes the market for the US oral care market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the oral care market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the oral care market.


UK Oral Care Market Report Coverage

Report CoverageDetails
Base Year:2023
Market Size in 2023:USD 1.9 Billion
Forecast Period:2023-2033
Forecast Period CAGR 2023-2033 :4.32%
2033 Value Projection:USD 2.9 Billion
Historical Data for:2019-2022
No. of Pages:200
Tables, Charts & Figures:110
Segments covered:By Product, By Distribution Channels and COVID-19 Impact Analysis.
Companies covered::Unilever, 3M oral care, DR. FRESH, LLC, Oralieve, Den Tek, Dentocare, JASON Naturals, Splat Oral Care, Curaprox, GlaxoSmithKline, Procter & Gamble and other key vendors.
Pitfalls & Challenges:COVID-19 Empact, Challenge, Future, Growth, & Analysis

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Driving Factors

The rising prevalence of untreated tooth decay and increasing awareness about oral care contributing to the rising market demand for oral care. As per the survey conducted by Sunstar Group UK ranked as first for conducting awareness about good oral care regimes. Around 33.4% of secondary school children have visible dental cavities as per a report by British Journal in June 2022. Thus, the prevalence of dental caries among the young population is expected to witness growth in the oral care market. The development of new and innovative technology-based oral care products is leveraging the market growth to fulfill the demand for eco-friendly oral care products.


Restraining Factors

The stringent regulations and product recall are the significant factors responsible for restraining the market growth of oral care products. Certain ingredients present in oral care products that are used to improve taste and color may lead to dermatitis, urticarial, and other allergic reactions to teeth and gum negatively impacting the market of oral care products.


Market Segmentation

The UK Oral Care Market share is classified into product and distribution channel.


  • The toothbrush segment is expected to hold a significant share of the UK oral care market during the forecast period.   

The UK oral care market is segmented by product into toothbrush, toothpaste, mouthwash/rinse, dental products, and dental accessories. Among these, the toothbrush segment is expected to hold a significant share of the UK oral care market during the forecast period. The rising innovation of product manual toothbrush into electric toothbrushes and its adoption due to higher efficiency leads to market growth.       


  • The supermarkets/hypermarkets segment is expected to hold the largest share of the UK oral care market during the forecast period.       

Based on the distribution channel, the UK oral care market is divided into supermarkets/hypermarkets, and online retail. Among these, the supermarkets/hypermarkets segment is expected to hold the largest share of the UK oral care market during the forecast period. The presence of supermarkets/ hypermarkets in the region and reduced cost burden due to discounts. For instance, Tesco, the leading UK supermarket offered VAT coverage on kids’ toothbrushes, toothpaste, and mouthwash. These products are available within an affordable range.       


Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the US oral care market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.


List of Key Companies

  • Unilever
  • 3M oral care
  • Oralieve
  • Den Tek
  • Dentocare
  • JASON Naturals
  • Splat Oral Care
  • Curaprox
  • GlaxoSmithKline
  • Procter & Gamble
  • Others


Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting And Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)


Recent developments

  • In September 2023, Oral care brand Waken has announced its latest product- the Waken Sonic toothbrush. This product delivers a superior cleaning experience while championing environmental sustainability at an industry-disrupting price point.


  • In April 2022, Reswirl, an eco-friendly dental hygiene brand created the world’s first zero-waste, fully recyclable toothbrush to help address the plastic pollution without compromising on quality or comfort to consumers.


  • In October 2023, Tesco covered VAT on its kids’ toothbrushes and toothpastes to help young consumers with tooth decay. 


Market Segment

This study forecasts revenue at UK, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the UK Oral Care Market based on the below-mentioned segments:


UK Oral Care Market, By Product

  • Toothbrush
  • Toothpaste
  • Mouthwash/Rinse
  • Dental products
  • Dental accessories


UK Oral Care Market, By Distribution Channel

  • Supermarkets/Hypermarkets
  • Online retail

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