Global Travel Agency Services Market Size, Share, and COVID-19 Impact Analysis, Russia-Ukraine War Impact, Tariff Analysis, By Type (Leisure Travel, Business Travel, and Specialty Travel), By Distribution Channels (Online Travel Agencies, Hybrid, and Brick and Mortar Travel Agencies), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035

Travel Agency Services Market Summary, Size & Emerging Trends

According to Spherical Insights, the Global Travel Agency Services Market Size is Expected to Grow from USD 450.2 Billion in 2024 to USD 1120.4 Billion by 2035, at a CAGR of 8.64% during the forecast period 2025-2035. Opportunities exist in the travel agency services market for digital transformation, customized travel experiences, growing emerging markets, sustainable tourism projects, strategic alliances, and using data analytics to improve operational effectiveness and consumer engagement.  

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Key Market Insights

• Asia Pacific is Expected to account for the largest share in the travel agency services market during the forecast period.  
• In terms of type, the leisure travel segment is projected to lead the travel agency services market in terms of equipment throughout the forecast period
• In terms of distribution channel, the online travel agencies segment captured the largest portion of the market   

 

Global Market Forecast and Revenue Outlook

• 2024 Market Size: USD 450.2 Billion   
• 2035 Projected Market Size: USD 1120.4 Billion   
• CAGR (2025-2035): 8.64%  
• Asia Pacific: Largest market in 2024
• North America: Fastest growing market

 

Travel Agency Services Market

The organized segment of the travel and tourism business that makes it easier for individuals, organizations, and corporate clients to plan, book, and manage travel-related services is known as the "travel agency services market." Airline tickets, hotel reservations, rental car reservations, cruise reservations, travel insurance, visa assistance, and personalized tour packages are just a few of these services. Travel agencies serve as a middleman between service providers and passengers, providing value-added services, competitive pricing, and professional guidance. The travel agency services market includes digital platforms run by online travel agencies (OTAs) as well as conventional brick-and-mortar agencies. A significant contributing aspect is the increasing desire for personalized travel experiences. There is a growing trend among travelers to look for customized itineraries that address their particular interests, such as luxury, adventure, or family fun. The travel agency services market expansion is being driven by the growing number of foreign visitors and their foot traffic. The expanding disposable income of the middle class and their growing interest in eco-friendly travel strategies are driving travel agency services market.  

 

Travel Agency Services Market Trends

• The usage of AI, smartphone apps, and online platforms for smooth reservation, travel planning, and customer support is growing as part of the digital transformation.
• Demand for vacation packages that are tailored to each person's tastes, hobbies, and habits is rising.
• Consumer interest in eco-friendly and sustainable travel is growing, which is affecting agency partnerships and services.
• Post-pandemic recovery and bleisure travel: As travel picks up steam around the world, there is a greater focus on safety, flexible scheduling, and bleisure the blending of work and leisure travel.

 

Travel Agency Services Market Dynamics

Driving Factors: Demographic, technological, and economic factors drive growth.

A confluence of demographic, technological, and economic reasons propel the travel agency services market and continue its steady expansion. Consumer expenditure on travel and leisure activities has expanded dramatically due to growing middle-class populations and rising worldwide disposable income. Technological advancements such as cloud-based platforms, mobile Distribution Channels, and artificial intelligence have improved the accessibility, effectiveness, and customization of travel services. The proliferation of online travel agencies (OTAs), which allow customers to easily compare and book travel options, has also been aided by the widespread use of smartphones and rising internet penetration.

 

Restrain Factors: Rising direct bookings diminish intermediary service demand.

The market for travel agency services is facing several obstacles, including a decline in the need for intermediary services as more individuals turn to direct booking methods and online travel platforms. Travel demand is greatly impacted by health-related emergencies including pandemics, geopolitical unrest, and economic volatility. Additional obstacles are also brought on by complicated regulations, volatile exchange rates, and fierce market competition, especially for small and mid-sized organizations with little access to Type.

 

Opportunity: Type and consumer shifts drive market opportunities.  

Technological improvements and changing consumer preferences are driving significant opportunities in the travel agency services market. The growing desire for individualized and tailored travel experiences allows agencies to develop distinctive, customer-focused products. Integration of application, such as mobile platforms, big data analytics, and artificial intelligence, improves customer engagement and service effectiveness. The growing popularity of eco-friendly and sustainable travel also pushes travel operators to create more responsible travel options. Growth prospects in the market are further strengthened by innovative technologies like virtual reality for immersive travel planning, as well as strategic partnerships with the hospitality and transportation sectors.

 

Challenges: Regulations, economy, and online competition challenge market.

Regulatory complexity, shifting economic conditions, and fierce competition from internet booking platforms are some of the challenges facing the travel agency services market. The market faces obstacles, including the escalating fear of terrorist attacks, which can have a detrimental effect on travel plans and tourist destinations. Travel demand is further constrained by health crises and geopolitical unpredictabilities, which present major challenges to industry expansion and operational stability.  

 

Global Travel Agency Services Market Ecosystem Analysis

A wide range of players are included in the global travel agency services market ecosystem, including online travel platforms, travel agencies, service providers including hotels, airlines, and vehicle rental firms, as well as application solution suppliers. Governmental organizations and regulatory agencies also have a significant impact on market dynamics through regulations and compliance standards. Customers, from business clients to individual tourists, also affect service preferences and demand. Technological developments like artificial intelligence (AI) and big data analytics, along with strategic alliances, further stimulate innovation, customer engagement, and operational efficiency throughout the ecosystem, promoting market evolution and competitive progress.

 

Global Travel Agency Services Market, By Type  

The leisure travel segment led the travel agency services market, generating the largest revenue share. The expansion of the leisure travel market is mostly due to growing disposable incomes, heightened interest in cultural and experiential travel, and the growing demand for personalized travel packages. Demand for leisure travel services has also increased as a result of the post-pandemic recovery of both domestic and international travel, as well as the growth of digital booking platforms.   

 

The specialty travel segment in the travel agency services market is expected to grow at the fastest CAGR over the forecast period. Adventure tourism, health retreats, cultural explorations, and eco-tourism are examples of specially travel services that are geared toward particular hobbies, themes, or goals.

 

Global Travel Agency Services Market, By Distribution Channel

The online travel agencies segment held the largest market share in the travel agency services market. The expanding use of digital technology, broad internet access, and consumers' increased desire for easy, self-service trip planning are the main factors propelling the online travel agencies (OTAs) market. Online travel agencies (OTAs) provide a wide range of services, such as booking flights, hotels, and tour packages, all of which are available via user-friendly interfaces.

The hybrid segment in the travel agency services market is projected to register the fastest CAGR. In the travel agency industry, the hybrid segment is a calculated fusion of contemporary internet platforms with conventional brick-and-mortar services.  

    

Asia Pacific is expected to account for the largest share of the travel agency services market during the forecast period. The expansion of both domestic and international tourism, growing middle-class populations, rising disposable incomes, and increased internet penetration are the main drivers of the Asia-Pacific area. The market for travel agency services is expanding quickly in the Asia Pacific region due to factors like growing middle class, rising disposable incomes, and increased digitization. Travel, both domestically and outside, is booming in nations like China and India.   

 

India is experiencing steady growth in the travel agency services market India is expanding steadily due to factors like increased disposable incomes, a developing middle class, an increase in outbound travel, and the growing use of digital tools for trip planning and booking.   

 

North America is expected to grow at the fastest CAGR in the travel agency services market during the forecast period. North America is a travel agency services market due to its developed tourism sector, strong infrastructure, and large number of inbound and outbound tourists. The region's robust economy enables significant investment in travel and tourism, including cutting-edge travel agency services that meet a variety of customer demands.  A wide range of tourists are drawn to the region's varied sites, which range from tranquil countryside to busy cityscapes.

 

The United States is the largest market for travel agency services. Supportive federal and state regulations, grid modernization initiatives, and significant investments in online travel agencies are what propel the US.

 

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the travel agency services market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. 

 

WORLDWIDE TOP KEY PLAYERS IN THE TRAVEL AGENCY SERVICES MARKET INCLUDE

• Trafalgar
• CWT Global BV
• Booking Holdings Inc.
• China tourism group
• MakeMyTrip Ltd.
• eDreams ODIGEO
• Expedia Group Inc.
• Kesari Tours Pvt. Ltd.
• Trip.com Group Ltd
• The Travel Corp
• Thomas Cook India Ltd.
• Services International Ltd.
• Flight Centre Travel Group Ltd.
• Corporate Travel Management Ltd.
• Others

 

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

 

Product Launches in Travel Agency Services

• In August 2025, Yatra Online Limited (Yatra) has announced the release of DIYA, a cutting-edge travel assistant driven by generative artificial intelligence (AI) that offers a comprehensive experience in more than 100 languages, from trip inspiration to post-booking assistance. DIYA is a sophisticated travel solution that integrates full trip development, quick booking, post-booking management, and multilingual support into a single, seamless interface, in contrast to conventional travel chatbots that just concentrate on planning or simple booking options.  

 

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the travel agency services market based on the below-mentioned segments: 

 

Global Travel Agency Services Market, By Type

• Leisure Travel
• Business Travel
• Specialty Travel

 

Global Travel Agency Services Market, By Distribution Channel  

• Online Travel Agencies
• Hybrid
• Brick and Mortar Travel Agencies

 

Global Travel Agency Services Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa