Global Throat Lozenges Market Size, Share, and COVID-19 Impact Analysis, By Type (Hard Candy Lozenges, Soft Lozenges, And Compressed Lozenges), By Ingredient (Menthol, Mint, Eucalyptus Oil, Peppermint Oil, Honey & Ginger, Lemon, and Others), By Indication (Sore Throat, Cough and Cold, and Throat Diseases), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035

Global Throat Lozenges Market Insights Forecasts to 2035

• The Global Throat Lozenges Market Size Was Estimated at USD 4.85 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 4.83% from 2025 to 2035
• The Worldwide Throat Lozenges Market Size is Expected to Reach USD 8.15 Billion by 2035
• Asia Pacific is expected to grow the fastest during the forecast period.

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The global throat lozenges market size was worth around USD 4.85 billion in 2024 and is predicted to grow to around USD 8.15 billion by 2035 with a compound annual growth rate (CAGR) of 4.85% from 2025 to 2035. The growing prevalence of sore throat, consumer prioritizing OTC remedies, ease of use, and effectiveness of throat lozenges are driving the throat lozenges market worldwide.

 

Market Overview

The throat lozenges market refers to the industry encompassing the production, distribution, and sale of lozenges designed to soothe sore throats and ease related symptoms. A throat lozenge is a small, typically medicated tablet intended to be dissolved slowly in the mouth to temporarily stop coughs, lubricate, and soothe irritated tissues of the throat, possibly from the common cold or influenza. Key driving factors responsible for the market growth of throat lozenges include the increasing older population, who are more susceptible to infection owing to their reduced immunity levels. Further, the trend of herbal remedies and their popularity is driving the demand for natural throat lozenges.

 

An increasing emphasis on the innovative approach, including the integration of immune-boosting ingredients such as herbal extracts, vitamin C, and zinc, as well as the integration of probiotics in the formulations, is bolstering the throat lozenges market growth.

 

Report Coverage

This research report categorizes the throat lozenges market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the throat lozenges market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the throat lozenges market.

 

Driving Factors

The increasing prevalence of the common cold and cough, driving the constant demand for therapies and medications, is ultimately driving the throat lozenges market. The increasing consumer preference for OTC remedies, owing to factors including increased self-medication, healthcare costs, and expanding online retail channels, is contributing to the market growth. Further, the lozenges ease of use and rapid analgesic effects, along with the increasing demand for convenient and readily available remedies, are responsible for driving the market. In addition, the increasing popularity of natural and herbal ingredients in throat lozenges formulations, along with the trend towards healthier lifestyle contributing to escalate the market growth.

 

Restraining Factors

The availability of alternative throat relief products, including sprays and syrups, is hindering the market growth of throat lozenges. Further, the allergic side effects associated with the medication lozenges are challenging the market. The increasing raw material costs, supply chain disruptions, regulatory challenges, and consumer shifting preferences are several other factors that are restraining the market.

 

Market Segmentation

The throat lozenges market share is classified into type, ingredient, and indication.

• The hard candy lozenges segment dominated the market with a major market share in 2024 and is projected to grow at a substantial CAGR during the forecast period.

Based on the type, the throat lozenges market is divided into hard candy lozenges, soft lozenges, and compressed lozenges. Among these, the hard candy lozenges segment dominated the market with a major market share in 2024 and is projected to grow at a substantial CAGR during the forecast period. Hard candy lozenges possess a long shelf life, come in various forms, including lollipops, candy canes, and rock candy. The availability of hard candy lozenges in various forms, sizes, and flavors, especially the ginger-flavoured ones, is driving the market expansion.

 

• The menthol segment accounted for the largest revenue share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the ingredient, the throat lozenges market is divided into menthol, mint, eucalyptus oil, peppermint oil, honey & ginger, lemon, and others. Among these, the menthol segment accounted for the largest revenue share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. Menthol ingredient, aids in relieving the symptoms of sore throat, throat irritation, or cough by providing a cooling feeling and increasing salivation in the mouth. Further, it gives an amazing flavour to the throat lozenge formulation. 

 

• The sore throat segment dominated the throat lozenges market in 2024 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the indication, the throat lozenges market is divided into sore throat, cough and cold, and throat diseases. Among these, the sore throat segment dominated the throat lozenges market in 2024 and is anticipated to grow at a significant CAGR during the forecast period. A sore throat is characterized by pain or irritation in the throat, often accompanied by a scratchy feeling. An increasing preference for OTC medications for common cold and flu remedies is contributing to driving the market demand in the sore throat segment.

 

Regional Segment Analysis of the Throat Lozenges Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

 

North America is anticipated to hold the largest share of the throat lozenges market over the predicted timeframe.

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North America is anticipated to hold the largest share of the throat lozenges market over the predicted timeframe. Several factors, including high respiratory illnesses, preference for OTC remedies, and emphasis on natural ingredients, are propelling the market for throat lozenges. Further, advancements in healthcare infrastructure and continuous flu score are majorly contributing to driving the market growth.  

 

Asia Pacific is expected to grow at a rapid CAGR in the throat lozenges market during the forecast period. An increasing awareness about throat infection treatment among urban and rural areas in the region are anticipated to drive the market demand. The region’s fast economic growth, awareness about throat infections, and large population are responsible for regional market growth for throat lozenges.  

 

Europe is anticipated to hold a significant revenue share of the throat lozenges market during the projected timeframe. Factors such as an aging population, seasonal climate variations, and preference for natural & organic products are several factors that are escalating the market of throat lozenges. Government healthcare expenditure, coupled with increased accessibility of a diverse range of products, is contributing to driving the market.

 

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the throat lozenges market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

 

List of Key Companies

• Mondelez International group
• Doetsch Grether AG
• Bliss GVS Pharma Ltd
• GlaxoSmithKline
• Ernest Jackson
• Thornton & Ross
• Reckitt Benckiser Group plc
• Bausch Health Companies Inc
• Ricola AG
• Others

 

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

 

Recent Development

• In March 2023, Taiho Pharmaceutical Co. Ltd. announced that it has launched PITAS Medical Troche, a plum-flavored product, the seventh in the PITAS series of film throat lozenges via the Taiho Pharmaceutical Healthcare Online Shop.

 

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the throat lozenges market based on the below-mentioned segments: 

 

Global Throat Lozenges Market, By Type

• Hard Candy Lozenges
• Soft Lozenges
• Compressed Lozenges

 

Global Throat Lozenges Market, By Ingredient

• Menthol
• Mint
• Eucalyptus Oil
• Peppermint Oil
• Honey & Ginger
• Lemon
• Others

 

Global Throat Lozenges Market, By Indication

• Sore Throat
• Cough and Cold
• Throat Diseases

 

Global Throat Lozenges Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa