South Korea Wellness Tourism Market Size, Share, and COVID-19 Impact Analysis, By Travelers Type (Primary, Secondary), By Service Type (Transport, Lodging, Food and Beverage, Shopping, Activities and Excursion, and Others), and South Korea Wellness Tourism Market Insights, Industry Trend, Forecasts to 2035.

South Korea Wellness Tourism Market Insights Forecasts to 2035

• The South Korea Wellness Tourism Market Size was estimated at USD 9.3 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 16.37% from 2025 to 2035
• The South Korea Wellness Tourism Market Size is Expected to Reach USD 49.3 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the South Korea Wellness Tourism Market Size is anticipated to reach USD 49.3 Billion by 2035, growing at a CAGR of 16.37% from 2025 to 2035. Some of the main factors propelling the market are the growing emphasis on wholesome, well-balanced meals, the increase in upscale hotels and resorts with spas and yoga studios, and the growing understanding of the value of preserving one's health.

Market Overview

The market for wellness tourism in South Korea is the area of the travel industry devoted to using travel experiences to enhance mental, emotional, and physical well-being. In order to revitalize the body and mind, it includes a broad range of services and activities, such as spa retreats, yoga and meditation courses, traditional Korean healing therapies, outdoor excursions, and lodgings with a wellness focus. Additionally, the main drivers of the South Korean market's expansion is the rising demand for wellness travel brought on by the rise in upscale hotels and resorts with yoga studios and spas. Additionally, people's growing emphasis on eating wholesome, well-balanced meals is supporting the nation's market expansion. In addition, a favorable market outlook is being provided by the growing demand for wellness retreats as a way for people to reduce stress.

Report Coverage

This research report categorizes the market for the South Korea wellness tourism market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea wellness tourism market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea wellness tourism market.

Driving Factors

Industry investors are seeing profitable growth prospects as a result of people's growing awareness of health issues and the value of preserving their well-being. Accordingly, the growing popularity of wellness destinations which emphasize strict safety and hygiene regulations to draw in more tourists is driving the market expansion in South Korea. Additionally, people's growing preferences for virtual reality (VR) relaxation experiences and wellness programs powered by artificial intelligence (AI) are supporting the market's expansion. In addition, the abundance of wellness-focused facilities and packages that hotels and resorts provide is driving the expansion of the South Korean market. Additionally, the nation's market is being positively impacted by the rising demand for personalized wellness travel experiences as well as the growing uptake of environmentally and socially conscious wellness travel initiatives to protect natural resources.

Restraining Factors

Limited regional infrastructure While urban centers like Seoul and Busan have a large concentration of wellness tourists, rural areas frequently lack the infrastructure, skilled personnel, or connectivity necessary to support upscale wellness experiences.

Market Segmentation

The South Korea wellness tourism market share is classified into travelers type and service type.

• The secondary segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea wellness tourism market is segmented by travelers type into primary and secondary. Among these, the secondary segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The second category of wellness tourism comprises tourists who participate in wellness-related activities, like meditation, spa visits, or healthy eating, as a component of a larger vacation that is mainly planned for leisure, business, or cultural reasons. Its dominance stems from the addition of wellness services to mainstream hospitality offerings, the rise in luxury hotels and resorts offering wellness add-ons, and the growing interest of general travelers in stress management and preventive health among those looking to improve their well-being while traveling.

• The lodging segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea wellness tourism market is segmented by service type into transport, lodging, food and beverage, shopping, activities and excursion, and others. Among these, the lodging segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This indicates the high demand for upscale lodgings that incorporate wellness features into the vacation experience, like spa suites, sleep therapy rooms, and retreats that immerse guests in nature.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea wellness tourism market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Kangwon Land
• Hotel Shilla Co., Ltd.
• Hotel Shilla Co., Ltd.
• Hanwha Hotels & Resorts
• Josun Hotels & Resorts
• Others

Recent Developments:

• In January 2025, Kangwon Land launched the High1 Wellness Center at its Grand Hotel, where it offered structured wellness programs that blended traditional Korean healing with modern therapies

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea Wellness Tourism Market based on the below-mentioned segments:

South Korea Wellness Tourism Market, By Travelers Type

• Primary
• Secondary

South Korea Wellness Tourism Market, By Service Type

• Transport
• Lodging
• Food and Beverage
• Shopping
• Activities and Excursion
• Others