South Korea Virtual Fitness Market Size, Share, and COVID-19 Impact Analysis, By Streaming Type (Live and On-demand), By Session Type (Group and Solo), and South Korea Virtual Fitness Market Industry Trend, Forecasts to 2035

South Korea Virtual Fitness Market Insights Forecasts to 2035

• The South Korea Virtual Fitness Market Size Was Estimated at USD 426.1 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 31.78% from 2025 to 2035
• The South Korea Virtual Fitness Market Size is Expected to Reach USD 8867.2 Million by 2035

According to a research report published by Spherical Insights & Consulting, The South Korea Virtual Fitness Market Size is anticipated to reach USD 8867.2 Million by 2035, growing at a CAGR of 31.78% from 2025 to 2035. The quick transition of customers from in-person workouts at gyms to online fitness solutions is one of the causes driving the increase.

Market Overview

The virtual fitness market involves digital platforms and technologies that deliver remote workout experiences, including live and on-demand classes accessible via smartphones, computers, and smart devices. Convenience, flexibility, and personalized training, allowing users to exercise anytime, anywhere. Opportunities arise from integrating AI, virtual reality (VR), and augmented reality (AR) to enhance engagement and offer immersive workouts. Growing health awareness, rising smartphone penetration, and busy lifestyles further fuel market growth. Governments support virtual fitness through initiatives promoting physical activity and digital health adoption, such as fitness campaigns and subsidies for tech access. These efforts drive broader acceptance and innovation, making the virtual fitness market a rapidly expanding segment within the wellness industry.

Report Coverage

This research report categorizes the market for South Korea virtual fitness market based on various segments and regions forecasts revenue growth, and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea virtual fitness market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment South Korea virtual fitness market.

Driving Factors

The proliferation of high-speed internet and the widespread adoption of smartphones have made virtual fitness platforms more accessible. Innovations such as artificial intelligence (AI) and virtual reality (VR) are enhancing user engagement by providing personalized and immersive workout experiences. The demand for flexible fitness solutions that can be accessed anytime and anywhere is on the rise. Virtual fitness platforms offer users the ability to work out at their own pace and convenience, eliminating the need to travel to a physical gym or adhere to fixed schedules.

Restraining Factors

High costs associated with advanced treatments, such as LASIK surgery and specialized contact lenses, make them inaccessible to many, particularly in low-income regions. Additionally, a shortage of trained professionals, especially in rural areas, limits access to quality care. Cultural beliefs and lack of awareness further discourage individuals from seeking necessary eye care.

Market Segmentation

The South Korea virtual fitness market share is classified into streaming type and session type

• The live segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea virtual fitness market is segmented by streaming type into live and on-demand. Among these, the live segment held a significant share in 2024 and is expected to grow at a substantial CAGR during the forecast period. the great need for studios at fitness centers that can instantly link to trainers who are located far away.  In order to provide advanced training regimens, a number of well-known gym chains and companies in the fitness equipment sector are joining the live online fitness market.

• The group segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea virtual fitness market is segmented by session type into group and solo. Among these, the group segment dominated a share in 2024 and is expected to grow at a significant CAGR during the forecast period. The social motivation and community experience it offers, making workouts more engaging and enjoyable. Group sessions encourage accountability and competition, boosting user commitment. Additionally, live group classes provide real-time interaction with trainers and peers, enhancing the overall experience.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea virtual fitness market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the companies' current news and developments, including product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• SLEEK
• Kangsters
• Wave Company
• Onelap
• BatonTouch
• Fit To Be
• SPOTU
• Bodycodi
• Refresh Club
• Korea Ginseng Corp
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea virtual fitness market based on the below-mentioned segments:

South Korea Virtual Fitness Market, By Streaming Type

• Live
• On-demand

South Korea Virtual Fitness Market, By Session Type

• Group
• Solo