South Korea Video Streaming Market Size, Share, and COVID-19 Impact Analysis, By Streaming Type (Live/Linear Video Streaming, Non-Linear Video Streaming), By Component (Solution (IPTV, Over-the-Top, and Pay TV), Services (Consulting, Managed Services, and Training and Support)), and South Korea Video Streaming Market Insights, Industry Trend, Forecasts to 2035

South Korea Video Streaming Market Insights Forecasts to 2035

• The South Korea Video Streaming Market Size was estimated at USD 1,897.3 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 8.65% from 2025 to 2035
• The South Korea Video Streaming Market Size is Expected to Reach USD 4,723.6 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, The South Korea Video Streaming Market Size is anticipated to reach USD 4,723.6 Million by 2035, Growing at a CAGR of 8.65% from 2025 to 2035. Some of the key factors driving the markets growth include the rise in high-speed internet access, the effects of COVID-19, the popularity of South Korean content worldwide, competition from international streaming behemoths, government support for digital infrastructure, consumer willingness to pay for premium content, and improved user engagement through social features.

Market Overview

The term South Korean Video Streaming Market Size (also referred to as the OTT or SVoD market) describes all consumer spending and usage associated with online video content streaming, which is provided by platforms like Netflix, wavve, tving, Coupang-play, Disneyplus, YouTube, kakaotv, and others. Additionally, the growing popularity of smartphones and high-speed internet, which have made online video streaming more widely available, are two major factors influencing the South Korean video streaming market. Popular streaming platforms have seen a sharp increase in subscribers as a result. The COVID-19 pandemic has also sped up the uptake of video streaming services as consumers look for information and entertainment from the comfort of their homes, which is driving market expansion. Furthermore, the South Korean entertainment sector which includes K-dramas and K-pop has become more well-known worldwide, drawing viewers from other countries to South Korean streaming services and accelerating market expansion.

Report Coverage

This research report categorizes the market for the South Korea video streaming market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea video streaming market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea video streaming market.

Driving Factors

The introduction of international streaming behemoths such as Netflix into the South Korean market has heightened competition and encouraged innovation in the production and distribution of content. Additionally, local content creators and streaming platforms have partnered and collaborated to diversify content offerings, appealing to a greater range of tastes and preferences, which is driving market growth. Apart from this, the nations market is expanding more quickly thanks to government support for the construction of digital infrastructure and policies that encourage the expansion of the digital economy.

Restraining Factors

Rural and isolated locations may still encounter slower speeds and erratic connectivity, even though South Korea is known for having extremely fast internet. Users in these areas may experience buffering, reduced resolution, or restricted access to high quality content, which poses difficulties for video streaming services. These infrastructure deficiencies may restrict the reach of streaming services outside of urban areas and impede their nationwide adoption.

Market Segmentation

The South Korea video streaming market share is classified into streaming type and component.

• The non-linear video streaming segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea video streaming market is segmented by streaming type into live/linear video streaming and non-linear video streaming. Among these, the non-linear video streaming segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The popularity of binge-watching, flexible viewing schedules, and the enormous success of Korean content both domestically and internationally are the main drivers of this trend.

• The solution segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea video streaming market is segmented by component into solution and services. Among these, the solution segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This dominance is supported by the continued popularity of IPTV services provided by telecom behemoths like KT, SK Broadband, and LG Uplus, as well as the broad adoption of OTT platforms like TVING, wavve, and Coupang Play.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea video streaming market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• TVING
• Coupang Play
• wavve
• WATCHA
• U+ Mobile TV
• seezn
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea Video Streaming Market based on the below-mentioned segments:

South Korea Video Streaming Market, By Streaming Type

• Live/Linear Video Streaming
• Non-Linear Video Streaming

South Korea Video Streaming Market, By Component

• Solution
• IPTV
• Over-the-top
• Pay TV
• Services
• Consulting
• Managed Services
• Training and Support