South Korea Toys Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others), By Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), and South Korea Toys Market Insights, Industry Trend, Forecasts to 2035

South Korea Toys Market Insights Forecasts to 2035

• The South Korea Toys Market Size was estimated at USD 2,071.5 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 4.62% from 2025 to 2035
• The South Korea Toys Market Size is Expected to Reach USD 3,405.1 Million by 2035

According to a research report published by Spherical Insights & Consulting, the South Korea Toys Market is anticipated to reach USD 3,405.1 million by 2035, growing at a CAGR of 4.62% from 2025 to 2035. Many important factors are driving the market, such as changing consumer preferences, a growing emphasis on spending money on high-quality and educational toys, significant technological advancements, increased parental awareness of the importance of toys, and a dedication to innovation.

Market Overview

The South Korea toys market refers to the design, manufacture, distribution, and retailing of toys and games for amusement, education, and developmental purposes for a range of age groups are all included in the South Korean toys market. Additionally, the dynamic interaction of several factors drives the South Korean toy market, which reflects the country's dedication to creative and instructive play experiences. One major factor is shifting consumer preferences, as more and more parents look for toys that support their kids' cognitive and developmental development in addition to providing entertainment. Parents' increasing recognition of the critical role toys play in influencing a child's early learning experiences serves as further evidence of this change.

Report Coverage

This research report categorizes the market for the South Korea toys market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea toys market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea toys market.

Driving Factors

Investments in high-quality and instructive toys have increased dramatically, indicating a demand for goods that offer more than just entertainment. In addition, parents are realizing how important toys are for encouraging creativity, problem-solving abilities, and general cognitive growth. In keeping with South Korea's reputation as a tech-savvy country, the incorporation of cutting-edge technology improves the educational aspects of toys and has a positive impact on the regional market. Furthermore, the market is driven forward by a widespread dedication to innovation. In order to satisfy the demands of discriminating parents and appeal to children's changing interests, manufacturers and retailers are always experimenting with new ideas, designs, and features. The market is expected to grow steadily over the course of the forecast period as consumer preferences change and technology advances.

Restraining Factors

The number of children in South Korea is declining because the country has one of the lowest fertility rates in the world. The demand for conventional children's toys is directly impacted by this.

Market Segmentation

The South Korea toys market share is classified into product type and age group.

• The sports and outdoor toys segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea toys market is segmented by product type into action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, and others. Among these, the sports and outdoor toys segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The demand for sports-related toys and equipment is rising as a result of both adults and children participating in more outdoor activities due to the growing emphasis on physical health.

• The 5 to 10 years segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea toys market is segmented by age group into up to 5 years, 5 to 10 years, and above 10 years. Among these, the 5 to 10 years segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This group's developmental stage and the strong influence of media, school activities, and peer trends drive demand across a number of categories, particularly for building sets, action figures, games, and educational toys.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea toys market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Oxford Co., Ltd. 
• Academy Plastic Model Co., Ltd.
• Sonokong Co., Ltd. 
• Heewon Entertainment Co., Ltd.
• Young Toys Inc
• Others

Recent Developments:

• In January 2025, Lotte Mart Toys R Us officially launched its first toy line, Hatch CIAAT, in collaboration with Seoul City and CIAAT. The collection featured Seouls mascot, Hatch, and a group of characters called Soul Friends who journeyed to iconic city landmarks.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea Toys Market based on the below-mentioned segments:

South Korea Toys Market, By Product Type

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others

South Korea Toys Market, By Age Group

• Up to 5 Years
• 5 to 10 Years
• Above 10 Years