South Korea Tea Market Size, Share, and COVID-19 Impact Analysis, By Type (Green Tea, Oolang Tea, Black Tea, Fruit/ Herbal Tea, Others), By Packaging (Tea Bags, Plastic Containers, Loose Tea, Paperboards, Aluminium Tins), and South Korea Tea Market Insights, Industry Trend, Forecasts to 2035.

South Korea Tea Market Insights Forecasts to 2035

• The South Korea Tea Market Size was estimated at USD 337.74 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 4.35% from 2025 to 2035
• The South Korea Tea Market Size is Expected to Reach USD 539.42 Million by 2035

According to a research report published by Spherical Insights & Consulting, The South Korea Tea Market Size is Anticipated to reach USD 539.42 Million By 2035, Growing at a CAGR of 4.35% from 2025 to 2035. The growing changes in consumer trends towards organic and natural products, which have resulted in a rise in the demand for specialty and premium teas, are propelling the market.

Market Overview

South Korea tea market describes the business involving the production, cultivation, distribution, and use of tea in South Korea. The market involves diverse types of tea including green tea, black tea, oolong tea, and herbal teas, which satisfy both traditional and contemporary consumer tastes. It involves several segments such as packaged and ready-to-drink (RTD) teas, with distribution channels such as supermarkets, convenience stores, specialty tea stores, and online. The market is driven by cultural trends, health awareness, and changing consumer lifestyles. Additionally, South Korea's tea market is spurred by various driving factors, which together account for its active growth and continued popularity. First, the regional shift towards more healthy lifestyles has driven demand for tea, renowned for its numerous health advantages. Second, increasing recognition of the numerous varieties of tea flavors and varieties has broadened consumer choice, leading to innovation and product development within the sector.

Report Coverage

This research report categorizes the market for the South Korea tea market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea tea market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea tea market.

Driving Factors

The upsurge in online shopping platforms has made it easy to access a variety of tea products by consumers, thus increasing market penetration. The integration of the economy has also allowed for the transfer of regional tea varieties, allowing consumers in South Korea to have a rich variety of choices. Furthermore, increasing significance of sustainability and socially responsible sourcing has fueled the demand for fair-trade and organic teas, pushing the industry toward socially conscious directions.

Restraining Factors

South Korean culture has an inherent love for coffee, and coffee consumption is far higher compared to tea consumption. The rise of coffee houses and the consumption of coffee-based drinks overshadowed the tea market, and hence tea finds it difficult to find a significant market share.

Market Segmentation

The South Korea tea market share is classified into type and packaging.

• The green tea segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea tea market is segmented by type into green tea, Oolang tea, black tea, fruit/ herbal tea, others. Among these, the green tea segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The green tea is increasingly being sought by older people, expectant mothers, and health-aware citizen of South Korea. Green teas and herbal teas, like chamomile and jasmine, are also commonly utilized as a remedy for smooth skin and healthy hair, increasing demand for the product.

• The paperboard packaging segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea tea market is segmented by packaging into tea bags, plastic containers, loose tea, paperboards, aluminium tins. Among these, the paperboard packaging segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to mounting environmental issues and the rising consumer interest in sustainable and recyclable packaging products. Paperboard paper is biodegradable and reflects the environmentally friendly culture that is dominating South Korean consumers.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea tea market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Osulloc Co., Ltd.
• Nokchawon Co. Ltd.
• Kwangdong pharmaceutical co., ltd.
• Dong Suh Co., Ltd
• Ssanggye Myung Tea Co., Ltd
• Lotte Chilsung Beverage Co.,Ltd.
• Others

Recent Developments:

• In March 2024, China's newest fashion tea creator and Cheese Tea founder HEYTEA marks the opening of its first Korea store on Mar. 15, 2024. Located in Apgujeong, Gangnam District, Seoul, the fashion and culture heart of the capital city, the store will provide domestic consumers with new-generation Chinese tea beverages with ALL REAL contents, including fresh fruits, original tea leaves and high-quality milk. The market entry into South Korea also supports HEYTEA's leadership in Asia's new fashion tea beverage market. On the strength of this effort, HEYTEA will further enhance its presence in large markets in Asia and the world.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea tea market based on the below-mentioned segments:

South Korea Tea Market, By Type

• Green Tea
• Oolang Tea
• Black Tea
• Fruit/ Herbal Tea
• Others

South Korea Tea Market, By Packaging

• Tea Bags
• Plastic Containers
• Loose Tea
• Paperboards
• Aluminium Tins