South Korea Superfood Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Fruits, Vegetables, Grains and Seeds, Herbs and Roots, Meat, and Others), By Application (Bakery and Confectionery, Beverages, Supplements, Convenience/Ready-To-Eat Foods, and Others), and South Korea Superfood Market Insights, Industry Trend, Forecasts to 2035

South Korea Superfood Market Insights Forecasts to 2035

• The South Korea Superfood Market Size is Expected to Grow at a CAGR of around 4.65% from 2025 to 2035  

• The South Korea Superfood Market Size is Expected to reach a significant share by 2035.   

According to a research report published by Spherical Insights & Consulting, The South Korea Superfood Market size is expected to grow 4.65% CAGR from 2025 to 2035, is expected to reach a significant share by 2035. The South Korea Superfood Market driven by rising health awareness, demand for nutrient-rich foods, and increasing popularity of functional ingredients like kimchi.

Market Overview

The South Korea Superfood Market is the industry that includes the manufacture, distribution, and consumption of foods rich in nutrients marketed for their superior health benefits. Such foods are usually high in vitamins, minerals, antioxidants, and other bioactive substances. Though not a formal scientific term, the word "superfood" appears widely used in marketing to describe products thought to confer important health benefits.  Additionally, the rising superfood industry in South Korea is driven by a combination of factors that highlight a regional trend in health-oriented consumption. Most notably, the rising awareness of the link between nutrition and health has fueled a mass demand for high-nutrient content. Moreover, the increasing trend towards organic and sustainable practices, given that people are increasingly looking for products in line with their green values, is set to propel the superfood business in South Korea in future years.

Report Coverage

This research report categorizes the market for the South Korea superfood market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea superfood market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea superfood market.

Driving Factors

The rising incidence of lifestyle diseases has led consumers to turn to superfoods that have been celebrated for their claimed health benefits. Consequently, demand for kale, chia seeds, and quinoa, among other superfoods, has risen considerably, as people try to supplement their diet with vitamins and antioxidants. In addition to this, the social media era has been a central theme in spreading the word on superfoods creating a culture of health and nutrition. Celebrities and influencers tend to promote these nutrition giants, which encourages their followership and fuels consumer demands.

Restraining Factors

The business of superfoods encounters intense competition from various other wellness items, including food supplements and probiotics. The competitive environment makes it difficult for superfoods to stand out and gain mass acceptance among consumers.

Market Segmentation

The South Korea superfood market share is classified into product type and application.

• The grains and seeds segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea superfood market is segmented by product type into fruits, vegetables, grains and seeds, herbs and roots, meat, and others. Among these, the grains and seeds segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This comprises trendy superfoods such as quinoa, chia seeds, and flaxseeds, which are all in demand for consumption due to their health benefits. The demand is driven by growing health awareness and trend towards nutrient-dense foods.

• The beverages segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea superfood market is segmented by application into bakery and confectionery, beverages, supplements, convenience/ready-to-eat foods, and others. Among these, the beverages segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This encompasses functional beverages, smoothies, and health-oriented drinks containing superfoods such as chia seeds, matcha, and ginseng. Increased customer demand for easy, high-nutrient beverages has powered this segment's growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea superfood market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Market Kurly
• Intake (intakefoods.kr)
• Snackfor
• GOPIZZA
• CellMEAT
• TRIDGE
• Food Assembly Co., Ltd.
• CatchTable
• Neubility
• Others

Recent Developments:

• In May 2024, Otsuka Pharmaceutical introduced the whole-soy nutrition bar SOYJOY in South Korea. The gluten-free SOYJOY bar, made from whole soybeans and enriched with fruits and nuts, provided an easy source of plant protein and soy isoflavones. SOYJOY was available in blueberry, strawberry, apple, and almond & chocolate flavors and was positioned as a healthy snack under the Soylution branding. It was sold online, as well as in health & beauty shops and convenience stores nationwide.

 Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea superfood market based on the below-mentioned segments:

South Korea Superfood Market, By Product Type

• Fruits
• Vegetables
• Grains and Seeds
• Herbs and Roots
• Meat
• Others

South Korea Superfood Market, By Application

• Bakery and Confectionery
• Beverages
• Supplements
• Convenience/Ready-To-Eat Foods
• Others