South Korea Smart Home Market Size, Share, and COVID-19 Impact Analysis, By product Type (Smart Lighting, Smart Home Security and Surveillance, Smart Entertainment, and Smart Appliances), By Technology (Wi-Fi, Bluetooth, and Other Technologies), and South Korea Smart Home Market Insights, Industry Trend, Forecasts to 2035.

South Korea Smart Home Market Insights Forecasts to 2035

• The South Korea Smart Home Market Size was estimated at USD 5.20 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 16.31% from 2025 to 2035
• The South Korea Smart Home Market Size is Expected to Reach USD 27.40 Billion by 2035

According to a research report published by Spherical Insights & Consulting, The South Korea Smart Home Market Size is Anticipated to reach USD 27.40 Billion By 2035, Growing at a CAGR of 16.31% from 2025 to 2035.  The expansion in South Korea smart home market is due to various factors like considerably expanding IoT market, cost reduction activities made possible by home automation systems, large-scale manufacturers increasing their product offerings, and mounting significance of remote home monitoring. Due to the rising need for smart home appliances, security and privacy violation are on a rise as well. The problems related to privacy and security violation are limiting the growth in the smart home market.

Market Overview

The South Korea smart home market is the industry that involves domestic premises with integrated devices and systems that increase automation, energy efficiency, security, and general convenience. The smart homes incorporate technologies like the Internet of Things (IoT), artificial intelligence (AI), and automation to enable home owners to control and access different parts of their living space remotely. Additionally, Networked home systems enable the integrated control and surveillance of numerous home devices, appliances, and security elements from a single network. These smart products are controlled remotely and tend to follow voice commands or pre-programmed schedules, giving homeowners greater convenience, power savings, and security. Smart homes usually integrate parts like smart thermostats, lighting systems, security cameras, voice assistants, and other interlinked devices, all with the ultimate goal of improving the overall life experience. Moreover, the aggressive push by the South Korean government to encourage smart homes via various incentives, policies, and programs is a major force driving the growth of the smart home market in the country.

Report Coverage

This research report categorizes the market for the South Korea smart home market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea smart home market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea smart home market.

Driving Factors

The growth of the South Korea smart home market is impacted significantly by issues regarding the security of networked systems. Smart devices like thermostats, cameras, and door locks can be vulnerable to hacking, and they potentially expose residents' privacy and safety to threats. The weakness frequently results from poor or easily identifiable passwords and lacking Wi-Fi network security precautions. Furthermore, taking advantage of these vulnerabilities, hackers can acquire unauthorized access, possibly hijacking devices or gaining access to confidential information. In response to these threats, prudent homeowners need to focus on rigorous password policies, updating device firmware periodically, and securing their home networks to limit the occurrences of cyber-attacks and secure their connected homes against likelihood threats

Restraining Factors

The South Korean smart home environment is not standardized, causing there to be compatibility problems between devices from various manufacturers. The consumers can experience problems in connecting products, which causes fragmented user experiences and more complexity during setup and maintenance.

Market Segmentation

The South Korea smart home market share is classified into product type and technology

• The smart entertainment segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea smart home market is segmented by product type into smart lighting, smart home security and surveillance, smart entertainment, and smart appliances. Among these, the smart entertainment segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The use of 4K Ultra HD televisions and immersive display systems has improved the viewing experience, making home entertainment more attractive. The greater availability of 4K content such as movies, television shows, and sporting events has also increased the demand for this high-resolution display.

• The Wi-Fi segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea smart home market is segmented by technology into Wi-Fi, Bluetooth, and other technologies. Among these, The Wi-Fi segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Wi-Fi-based smart home solutions like home automation, entertainment controls, and security systems are used by consumers due to their ease of use and reliability. The growth of 5G networks in South Korea further solidified the importance of Wi-Fi in smart home environments by allowing faster data transfer and better device interoperability.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea smart home market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Schneider Electric SE
• Emerson Electric Co.
• ABB Ltd.
• Honeywell International Inc.
• Siemens AG
• Signify Holdings B.V
• Microsoft Corporation
• Google LLC
• Cisco Systems Inc.
• General Electric Company
• Others

Recent Developments:

• In August 2024, Samsung Electronics launched new capabilities via Smart Forward, its over-the-network updates for home appliances. These updates became available on select devices and were released in the second half of 2024. Smart Forward updates revitalized existing appliances by introducing new features, future-proofing, enhancing safety, and improving energy efficiency. This project reflected Samsung’s continued pursuit of bringing best-in-class experiences to more consumers."

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea smart home market based on the below-mentioned segments:

South Korea Smart Home Market, By product Type

• Smart Lighting
• Smart Home Security and Surveillance
• Smart Entertainment
• Smart Appliances

South Korea Smart Home Market, By Technology

• Wi-Fi
• Bluetooth
• Other Technologies