South Korea Postpartum Products Market Size, Share, and COVID-19 Impact Analysis, By Product (Breastfeeding Accessories, Perineal Cooling Pads, and Others), By Sales Channel (Hospital Pharmacy, Retail Store, and E-Commerce), and South Korea Postpartum Products Market Industry Trend, Forecasts to 2035

South Korea Postpartum Products Market Insights Forecasts to 2035

• The South Korea Postpartum Products Market Size Was Estimated at USD 106.34 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 6.4% from 2025 to 2035
• The South Korea Postpartum Products Market Size is Expected to Reach USD 210.5 Million by 2035

According to a research report published by Spherical Insights & Consulting, The South Korea Postpartum Products Market Size is anticipated to reach USD 210.5 Million by 2035, growing at a CAGR of 6.4% from 2025 to 2035. The growth of the postpartum products market is anticipated to be positively impacted during the forecast period by the increase in women's employment rates, rising consumer awareness of postpartum goods, and advancements in healthcare infrastructure in emerging nations.

Market Overview

The postpartum products market encompasses a range of products designed to support mothers’ recovery and well-being after childbirth, including breastfeeding accessories, perineal care items, and nutritional supplements. These products help ease physical discomfort, promote faster healing, and support infant care, improving overall maternal health. Growing awareness about postpartum care and rising focus on maternal health create significant market opportunities, especially with increasing working mothers needing convenient solutions. Government initiatives promoting maternal and child health, such as healthcare subsidies, awareness campaigns, and improved hospital facilities, further drive market growth. Investments in research and development for innovative, safe, and effective postpartum products also present promising prospects for market expansion regionally.

Report Coverage

This research report categorizes the market for South Korea postpartum products market based on various segments and regions forecasts revenue growth, and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea postpartum products market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment South Korea postpartum products market.

Driving Factors

The rising awareness of maternal health and the benefits of proper postpartum care. An increasing number of working mothers boosts demand for convenient and effective breastfeeding and recovery products. Advances in product innovation, such as comfortable and hygienic accessories, also fuel growth. Additionally, expanding healthcare infrastructure and supportive government initiatives promoting maternal and child health further propel market development. Growing focus on improving postpartum recovery experiences and increasing disposable incomes contributes significantly to the market’s strong growth trajectory.

Restraining Factors

A significant barrier is the high cost of specialized products, such as advanced breast pumps and perineal care kits, which may be unaffordable for many women, especially in low- and middle-income regions. Limited insurance coverage for these items exacerbates accessibility issues. Additionally, a lack of standardized regulations and quality control can lead to consumer confusion and mistrust. Cultural taboos and traditional practices in various regions may also deter women from adopting modern postpartum products, hindering market expansion.

Market Segmentation

The South Korea postpartum products market share is classified into product and sales channel.

• The breastfeeding accessories segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea postpartum products market is segmented by product into breastfeeding accessories, perineal cooling pads, and others. Among these, the breastfeeding accessories segment held a significant share in 2024 and is expected to grow at a substantial CAGR during the forecast period. The increasing awareness of breastfeeding benefits and rising maternal health focus. Growing adoption of products like breast pumps, nursing pads, and milk storage solutions supports convenience and comfort for new mothers. Additionally, working mothers’ demand for efficient breastfeeding aids and government initiatives promoting maternal care contribute to market growth.

• The hospital pharmacy segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea postpartum products market is segmented by sales channel into hospital pharmacy, retail store, and e-commerce. Among these, the hospital pharmacy segment dominated a share in 2024 and is expected to grow at a significant CAGR during the forecast period. Hospitals are primary points of care for new mothers, offering trusted access to essential postpartum items. Mothers often rely on hospital recommendations and immediate availability during childbirth and postpartum recovery. Additionally, hospitals provide specialized products tailored to medical needs, boosting demand. Growing collaborations between healthcare providers and pharmacies, along with increasing postpartum care awareness

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea postpartum products market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the companies' current news and developments, including product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Yuyan Tech
• Laxcen
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea postpartum products market based on the below-mentioned segments:

South Korea Postpartum Products Market, By Product

• Breastfeeding Accessories
• Perineal Cooling Pads
• Others

South Korea Postpartum Products Market, By Sales Channel

• Hospital Pharmacy
• Retail Store
• E-Commerce