South Korea Podcasting Market Size, Share, and COVID-19 Impact Analysis, By Genre (News & Polities, Society & Culture, Sports, Others), By Format (Repurposed, Conversational, Interviews, Panels, Solo), and South Korea Podcasting Market Insights, Industry Trend, Forecasts to 2035

South Korea Podcasting Market Insights Forecasts to 2035

• The South Korea Podcasting Market Size was Estimated at USD 621.7 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 32.23% from 2025 to 2035
• The South Korea Podcasting Market Size is Expected to Reach USD 13433.6 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, the South Korea Podcasting Market Size s Anticipated to reach USD 13433.6 Million by 2035, Growing at a CAGR of 32.23% from 2025 to 2035. Some of the factors driving the market's growth include the widespread availability of streaming platforms, the proliferation of smartphones, the democratization of content creation, the rise in podcast creators and a variety of content offerings, the ease of on-demand audio, and the expanding opportunities for advertising.

Market Overview

The South Korea podcasting market refers to the ecosystem of producing, sharing, and consuming audio-based digital content in South Korea is referred to as the podcasting market. Additionally, the rise in "audio movies" and audio dramas in South Korea is a reflection of the country's ingrained love of narrative. These cutting-edge formats let listeners interact without the use of screens by delivering rich, immersive narratives solely through sound. This strategy combines convenience and emotional depth, making it particularly appealing to younger, mobile-first audiences looking for meaningful entertainment to consume during downtime, workouts, or commutes.

Report Coverage

This research report categorizes the market for the South Korea podcasting market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea podcasting market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea podcasting market.

Driving Factors

People can easily stream podcasts at any time and from any location in South Korea because to the country's extremely fast internet and widespread smartphone use. Many listeners convert their travel time into learning or leisure time by using podcasts as a convenient way to stay informed or entertained while on the go in places like Seoul, where long daily commutes are typical.

Restraining Factors

Podcasters have a hard time getting noticed in a crowded market with niche shows everywhere. Ineffective recommendation and discovery tools restrict listener reach and undermine loyalty.

Market Segmentation

The South Korea podcasting market share is classified into genre and format.

• The news & politics segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea podcasting market is segmented by genre into news & polities, society & culture, sports, and others. Among these, the news & politics segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. a strong desire for news and political content, as well as a public that is very interested in current events and investigative journalism. Long-form political commentary has a long history of supporting this, enabling in-depth examination of societal issues, governance, and policy. Further solidifying the genre's dominance in the nation's audio streaming market is the widespread perception that podcasts are a relatively uncensored medium that fosters freer discourse and critical voices.

• The interview segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea podcasting market is segmented by format into repurposed, conversational, interviews, panels, and solo. Among these, the interview segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Interviews are valued by listeners for their genuineness and depth, particularly when they include thought leaders, celebrities, or experts. This format is perfect for both educational and entertaining content because it promotes trust and sustained attention.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea podcasting market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Hyperconnect
• PUBLISH
• Digital Tree
• Radsone
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea Podcasting Market based on the below-mentioned segments:

South Korea Podcasting Market, By Genre

• News & Polities
• Society & Culture
• Sports
• Others

South Korea Podcasting Market, By Podcast Formats

• Repurposed
• Conversational
• Interviews
• Panels
• Solo