South Korea OOH and DOOH Market Size, Share, and COVID-19 Impact Analysis, By Type (Static OOH, Digital OOH (Programmatic, Others)), By Application (Billboard, transportation (Airports, Others), Street Furniture, Other place-based Media), and South Korea OOH and DOOH Market Insights, Industry Trend, Forecasts to 2035.

South Korea OOH and DOOH Market Insights Forecasts to 2035

• The South Korea OOH and DOOH Market Size is Expected to Grow at a CAGR of around 5.45% from 2024 to 2035  
• The South Korea OOH and DOOH Market Size is Expected to reach a significant share by 2035. 

According to a research report published by Spherical Insights & Consulting, The South Korea OOH and DOOH Market Size is Expected to grow 5.45% CAGR from 2024 to 2035, is Expected to reach a significant share by 2035. The digital adoption growth and growing media expenditures. Growth will probably be highest in the DOOH segment, with programmatic OOH in particular benefiting from high growth driven by its targeted appeal and the growing availability of data-based analytics.

Market Overview

The South Korea Out-of-Home (OOH) and Digital Out-of-Home (DOOH) market includes every advertising form that reaches consumers when they are outside the home. This also consists of the more traditional static displays as well as cutting-edge digital forms fused with real-time data and interactivity. Additionally, the efforts of the South Korean government to upgrade urban infrastructure have unwittingly created space for OOH growth. Ultimately, the growing complexity of DOOH technology offers marketers new formats and dynamic creative capabilities. This developing market finds advertisers strongly favoring digital formats because of their measurable impact, dynamic content appeals, and more precise targeting capabilities than static OOH. This has resulted in considerable investment in DOOH infrastructure, with a marked enhancement in the quality and visibility of campaigns.

Report Coverage

This research report categorizes the market for the South Korea OOH and DOOH market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea OOH and DOOH market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea OOH and DOOH market.

Driving Factors

The mounting use of programmatic DOOH is a major driver, enabling more nuanced targeting and measurement of ad campaigns. This growth is supplemented by the growing integration of data analytics within OOH planning, enabling the optimisation of campaign performance and the measurability of ROI. In addition, the migration towards digital screens in high-traffic venues (airports, transit centers, etc.) boosts visual attractiveness and engagement. The convergence of mobile technologies is also changing the OOH landscape, with QR codes and location-based advertising becoming increasingly common.

Restraining Factors

A lack of industry standard metrics to gauge the efficiency of OOH and DOOH advertising makes it difficult to evaluate campaign performance. Without dependable measures of viewer attention and engagement levels, advertisers can be reluctant to spend money on these platforms, opting instead for more quantifiable options such as digital and mobile advertising.

Market Segmentation

The South Korea OOH and DOOH market share is classified into type and application.

• The digital OOH segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea OOH and DOOH market is segmented by type into static OOH, digital OOH (programmatic, others). Among these, the digital OOH segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Digital Out-of-Home (DOOH) advertising is set to capture the South Korean market because of its higher targeting abilities and measurable outcomes. Programmatic DOOH, is growing phenomenally, with the ability to segment audiences accurately and optimize the delivery of campaigns. Within DOOH, the transport vertical (particularly airports such as Incheon International Airport) and billboards are seeing major growth as digital screens become ubiquitous.

• The transportation segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea OOH and DOOH market is segmented by application into billboard, transportation (airports, others), street furniture, other place-based media. Among these, the transportation segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The increasing popularity of airport advertising is gaining strong momentum in the country, with most major market retailers, including Sovereign Comm Inc., providing OOH and DOOH advertising on airports.

Competitive Analysis:

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List of Key Companies

• OHBROWN
• spaceAdd
• PODOOH MEDIA NETWORK
• Hivestack
• Blindspot
• KIMG Co. Ltd
• ASIAPAC NET MEDIA LIMITED
• Sovereign Comm Inc.
• Others

Recent Developments:

• In February 2024, The South Korean OOH advertising industry launched the 'OOH Advertising Effectiveness Metrics Standardization Alliance.' This joint initiative, which involved advertising agencies, media companies, AI solution providers, and government agencies engaged in OOH, was committed to establishing a standard for scientifically quantifying OOH advertising effectiveness. With 30 OOH companies as members, the main objective of the Alliance was to create important measures such as foot traffic and viewership (attention rates). Additionally, it sought to outline mid-to-long-term plans for a data platform that would serve a wide range of users, from ad agencies to media firms.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea OOH and DOOH market based on the below-mentioned segments:

South Korea OOH and DOOH Market, By Type

• Static OOH
• Digital OOH
  • Programmatic
  • Others

South Korea OOH and DOOH Market, By Application

• Billboard
• Transportation
  • Airports
  • Others
• Street Furniture
• Other place-based Media