South Korea Online Grocery Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Vegetables and Fruits, Dairy Products, Staples and Cooking Essentials, Snacks, Meat and Seafood, and Others), By Business Model (Pure Marketplace, Hybrid Marketplace, and Others), and South Korea Online Grocery Market Insights, Industry Trend, Forecasts to 2035

South Korea Online Grocery Market Insights Forecasts to 2035

• The South Korea Online Grocery Market Size was estimated at USD 12,533.2Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 26.06% from 2025 to 2035
• The South Korea Online Grocery Market Size is Expected to Reach USD 1,60,135.5 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, The South Korea Online Grocery Market Size is anticipated to reach USD 1,60,135.5 Million by 2035, Growing at a CAGR of 26.06% from 2025 to 2035. A number of factors are driving the market, including shifting consumer preferences, rising disposable incomes, significant smartphone production growth, the introduction of numerous user-friendly mobile apps with same-day delivery and subscription models, and shifting consumer attitudes toward e-commerce.

Market Overview

The South Korean online grocery market is the digital ecosystem whereby South Korean consumers use internet-based platforms to buy food and household necessities. Fresh produce, dairy, meat, packaged goods, drinks, and everyday essentials are just a few of the many items that are available for online ordering and home delivery. Additionally, the demand for these platforms is fueled by quick technical developments, such as tailored suggestions and easy payment methods. More people are selecting the ease and flexibility of online grocery shopping due to growing consumer confidence in e-commerce, which is driving the expansion of the South Korean online grocery market.

Report Coverage

This research report categorizes the market for the South Korea Online grocery market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea Online grocery market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea Online grocery market.

Driving Factors

One of the main factors propelling the market's expansion is the growing demand for convenience in shopping experiences. Furthermore, the market's demand is driven by the broad use of smartphones and user-friendly mobile applications, which offer an accessible and simple interface that improves the entire shopping experience. Moreover, Online grocery platforms are easily accessible in the Seoul Capital Area due to the high rates of smartphone use and internet connectivity. Additionally, the Yeongnam region's major cities are experiencing a surge in economic development and urbanization, which is fueling the expansion of online grocery shopping.

Restraining Factors

A lot of South Korean customers appreciate being able to choose fresh products like meat, vegetables, and fruits with their hands. This is due to their wish to examine the color, texture, and general freshness, which they believe internet platforms are unable to provide. This preference remains a problem for online grocery retailers attempting to establish confidence in the caliber of delivered fresh goods, even with advancements in packaging and logistics.

Market Segmentation

The South Korea Online Grocery market share is classified into product type and business model.

• The staples and cooking essentials segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea Online grocery market is segmented by product type into vegetables and fruits, dairy products, staples and cooking essentials, snacks, meat and seafood, and others. Among these, the staples and cooking essentials segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This includes products that are frequently bought in large quantities, such as rice, noodles, oils, sauces, and condiments, which are perfect for online ordering.

• The hybrid marketplace segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea Online grocery market is segmented by business model into pure marketplace, hybrid marketplace, and others. Among these, the hybrid marketplace segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Platform-managed logistics and quality control, which guarantee on-time delivery and constant product standards, are highly trusted by customers. Additionally, this model offers operational flexibility, which permits platforms to grow rapidly without sacrificing service quality. Strong brand ecosystems, as demonstrated by businesses such as Coupang and SSG.com, also successfully combine their own inventory with outside products, providing both variety and dependability to satisfy a wide range of consumer preferences.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea Online grocery market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Coupang, Inc.
• Market Kurly
• SSG.com
• Lotte ON
• Gmarket
• Others

Recent Developments:

• In June 2024, Kurly, the operator of Market Kurly, one of South Korea's online grocery platforms, had introduced a rapid commerce service in Western Seoul that offered delivery within one hour

• In April 2024, Emart, a hypermarket chain in South Korea, had merged with its subsidiary Emart Every day to streamline the purchase of commodities, logistics, and operations.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea Online Grocery Market based on the below-mentioned segments:

South Korea Online Grocery Market, By Product Type

• Vegetables and Fruits
• Dairy Products
• Staples and Cooking Essentials
• Snacks
• Meat and Seafood
• Others

South Korea Online Grocery Market, By Business Model

• Pure Marketplace
• Hybrid Marketplace
• Others