South Korea Online Art Market Size, Share, and COVID-19 Impact Analysis, By Type (Paintings, Photography, Drawings, and Prints), By End User (Foreign Customers and Domestic Customers), and South Korea Online Art Market Industry Trend, Forecasts to 2035

South Korea Online Art Market Insights Forecasts to 2035

• The South Korea Online Art Market Size Was Estimated at USD 248.2 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 6.32% from 2025 to 2035
• The South Korea Online Art Market Size is Expected to Reach USD 596.7 Million by 2035

According to a research report published by Spherical Insights & Consulting, the South Korea Online Art Market is anticipated to reach USD 596.7 million by 2035, growing at a CAGR of 6.32% from 2025 to 2035. The increased accessibility provided to both buyers and vendors is responsible for the market's expansion.

Market Overview

The online art market refers to the buying and selling of artworks such as paintings, photography, drawings, and prints through digital platforms, including websites, online galleries, and auction sites. This market offers numerous benefits, such as reginal accessibility, convenience, a wider audience for artists, and cost-effective transactions. The increased digital adoption, rising interest in art investment, and the expansion of virtual exhibitions. Emerging technologies like augmented reality and blockchain also enhance transparency and customer experience. Moreover, governments are supporting the market through digital infrastructure development, grants for online art platforms, and initiatives promoting cultural exports.

Report Coverage

This research report categorizes the market for South Korea online art market based on various segments and regions forecasts revenue growth, and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea online art market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment South Korea online art market.

Driving Factors

Rising interest in art as an investment and the convenience of browsing and purchasing artworks online further boost market growth. Social media and digital marketing enhance artist visibility and buyer engagement. Additionally, virtual exhibitions, secure online payment systems, and innovations like blockchain authentication contribute to buyer confidence

Restraining Factors

The limited physical interaction with artworks can affect buyer confidence and hinder purchase decisions. Concerns over authenticity, copyright issues, and forgery remain significant challenges. High shipping costs and risks of damage during transit also deter international buyers. Additionally, some collectors prefer traditional in-person experiences, limiting online adoption. Variations in digital platform quality, inconsistent pricing.

Market Segmentation

The South Korea online art market share is classified into type and end user.

• The paintings segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea online art market is segmented by type into paintings, photography, drawings, and prints. Among these, the paintings segment held a significant share in 2024 and is expected to grow at a substantial CAGR during the forecast period. The high consumer preference for traditional art forms and their strong investment value. Paintings are perceived as timeless and culturally significant, appealing to collectors and investors alike. The rise of digital platforms has made it easier to access and purchase original works, boosting demand. Increased interest in home décor, coupled with growing online auction participation.

• The foreign customers segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea online art market is segmented by end user into foreign customers and domestic customers. Among these, the foreign customers segment dominated a share in 2024 and is expected to grow at a significant CAGR during the forecast period. Rising interest in Korean contemporary and traditional art. The international appeal of K-culture, including K-pop and K-dramas, has boosted demand for Korean visual art. Online platforms have enhanced global accessibility, allowing overseas buyers to explore and purchase artworks conveniently. Additionally, improved international shipping and secure digital payment systems have supported cross-border transactions.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea online art market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the companies' current news and developments, including product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• ArtAlleys
• BBuzzart
• Canvas N
• Art Together
• K ARTIST.COM
• ARTBLOC
• ArtnGuide
• K Auction
• KoreanArtist.com
• Hi Living
• Interpark
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea online art market based on the below-mentioned segments:

South Korea Online Art Market, By Type

• Paintings
• Photography
• Drawings
• Prints

South Korea Online Art Market, By End User

• Foreign Customers
• Domestic Customers