South Korea Menswear Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Trousers, Denims, Shirts and T- Shirts, Ethnic Wear, and Others), By Season (Summer Wear, Winter Wear, and All-Season Wear), and South Korea Menswear Market Insights, Industry Trend, Forecasts to 2035

South Korea Menswear Market Insights Forecasts to 2035

• The South Korea Menswear Market Size was estimated at USD 8.89 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 4.91% from 2025 to 2035
• The South Korea Menswear Market Size is Expected to Reach USD 15.06 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the South Korea Menswear Market is anticipated to reach USD 15.06 billion by 2035, growing at a CAGR of 4.91% from 2025 to 2035. The demand for apparel that expresses individuality and style is being driven by South Korean men's growing fashion consciousness. Customers are looking for unique and distinctive outfits as they become more fashion conscious. Because they provide better fit, exclusivity, and expression, tailored and customized clothing has become more and more popular as a result. In order to satisfy this changing consumer preference, brands are offering bespoke services and distinctive design options, which is driving the South Korean menswear market share. Personalized fashion is now perceived as a sign of sophistication and confidence.

Market Overview

The South Korean menswear market encompasses the production, distribution, and consumption of men's apparel and fashion accessories in South Korea are all included in the country's menswear market. This market offers a broad variety of clothing to suit different customer tastes and lifestyles, including formal wear, casual wear, sportswear, and accessories. Additionally, Menswear trends are influenced by the fashion and cultural centers of cities such as Seoul. Innovative menswear collections that combine Korean and international styles are displayed at events such as Seoul Fashion Week. Men are encouraged to actively participate in fashion and contribute to global trends by Seoul's inclusive and expressive fashion culture.

Report Coverage

This research report categorizes the market for the South Korea menswear market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea menswear market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea menswear market.

Driving Factors

Men are encouraged to try new things and investigate niche trends because of the ease with which this digital boom provides access to a wide variety of brands, styles, and price points. Customers can compare options, find new styles, and get tailored recommendations thanks to social media, fashion apps, and online platforms. Mobile shopping is the norm, and purchases are greatly influenced by influencer content and real-time feedback. This setting accelerates the adoption of trends and supports smaller, more creative brands. Digital channels are major factors influencing the expansion of the menswear market in South Korea toward greater diversity and individuality as convenience and customization become more important.

Restraining Factors

High rates of youth unemployment and a shrinking working-age population are two problems facing the South Korean labor market. Since fewer young people are joining the workforce and their disposable income levels are impacted, these factors help to reduce the market for menswear products.

Market Segmentation

The South Korea menswear market share is classified into product type and season.

• The trousers segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea menswear market is segmented by product type into trousers, denims, shirts and T- shirts, ethnic wear, and others. Among these, the trousers segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The trousers come in a variety of styles, from fitted to loose-fitting, to accommodate both formal and casual attire. Office attire and smart-casual fashions are driving demand. Comfortable materials and adaptable styles are preferred, appealing to men looking for sophisticated yet functional wardrobe pieces for a range of settings.

• The simmer wear segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea menswear market is segmented by season into summer wear, winter wear, and all-season wear. Among these, the simmer wear segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.  The most popular designs are casual, breathable, and made of lightweight materials. Shorts, linen shirts, and t-shirts are in. Because fashion-conscious consumers want comfort without compromising style, brands are concentrating on functional, trend-driven designs that complement both streetwear and smart-casual styles.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea menswear market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Hyosung
• E-Land Group
• Kolon Industries
• Samsung C and T Fashion
• Descente Korea
• Others

Recent Developments:

• In May 2025, PUMA launched its global H-Street experience in Seoul, celebrated the new H-Street trainer, and hosted an immersive four-day event at Layer 41. The event featured collaborations with Korean creatives, offered a blend of sport, style, and culture, and highlighted PUMA’s low-profile silhouettes while showcasing menswear-inspired designs.
• In April 2025, South Korean fashion brand JiyongKim opened its first flagship store in Seoul, transforming a former residential building into a gallery-like space. Known for its sun-bleached menswear, the store offered a minimalistic, exhibition-style setting to showcase its one-of-a-kind collections, with plans to feature other brands in the future.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea Menswear Market based on the below-mentioned segments:

South Korea Menswear Market, By Product Type

• Trousers
• Denims
• Shirts and T- Shirts
• Ethnic Wear
• Others

South Korea Menswear Market, By Seasons

• Summer Wear
• Winter wear
• All-Season Wear