South Korea Maternity Wear Market Size, Share, and COVID-19 Impact Analysis, By Product (Outerwear, Innerwear, and Nightwear), By Distribution Channel (Store-based and Online), and South Korea Maternity Wear Market Insights, Industry Trend, Forecasts to 2035

  South Korea Maternity Wear Market Insights Forecasts to 2035

• The South Korea Maternity Wear Market Size Was Estimated at USD 158.2 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 7.85% from 2025 to 2035
• The South Korea Maternity Wear Market Size is Expected to Reach USD 363.2 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, the South Korea Maternity Wear Market Size is Anticipated to Reach USD 363.2 Million by 2035, Growing at a CAGR of 7.85% from 2025 to 2035. Growing awareness of the significance of wearing practical and comfortable clothing when pregnant.

Market Overview

The market for maternity wear includes the industry devoted to creating, producing, and marketing apparel especially for expectant mothers. Dresses, tops, pants, and undergarments are just a few of the many items of clothing in this market that are designed to fit the changing body forms of expectant mothers. The need for both comfort and style during pregnancy, changing lifestyles, and growing awareness of maternity fashion are some of the causes driving it. Expectant mothers place a high value on fashionable, comfortable apparel that fits their evolving bodies. The need for specialty maternity clothing rises as a result. Maternity fashion trends are greatly influenced by social media and celebrity endorsements, which increases consumer demand for fashionable yet cozy solutions. Online marketplaces meet the growing need for a variety of brands and designs by offering easy access to a large selection of maternity clothing. Customers are looking for maternity clothing that offers comfortable and self-assured looks during pregnancy while also being stylish and practical. Customers may now purchase stylish and cozy pregnancy clothing because of their increased purchasing power.

Report Coverage

This research report categorizes the market for South Korea maternity wear market based on various segments and regions forecasts revenue growth, and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea maternity wear market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment South Korea maternity wear market.

Driving Factors                                  

The rising awareness of maternal health, increasing disposable income, and a growing emphasis on fashion among pregnant women. Urbanization and the influence of social media have boosted demand for stylish, comfortable maternity clothing. Additionally, the rise in working pregnant women and the availability of diverse product ranges through online platforms contribute to market growth.

Restraining Factors

The high product costs, which can deter price-sensitive consumers, especially in developing regions. Limited awareness in rural areas and cultural factors may also hinder market penetration. Additionally, the short usage span of maternity clothing reduces repeat purchases.

Market Segmentation

The South Korea maternity wear market share is classified into product and distribution channel.

• The outerwear segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea maternity wear market is segmented by product into outerwear, innerwear, and nightwear. Among these, the outerwear segment held a significant share in 2024 and is expected to grow at a substantial CAGR during the forecast period. Any wardrobe must include outerwear since it offers comfort and protection from changing weather, which is especially crucial for pregnant women who value both practicality and style. Maternity coats, jackets, and sweaters are among the many items in this category that are made to fit expanding baby bumps while still being stylish.

• The store-based segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea maternity wear market is segmented by distribution channel into store-based and online. Among these, the store-based segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Customers can try on clothes in physical places, such as department stores, specialty maternity boutiques, and big-box retailers, to evaluate fit, comfort, and style firsthand, a crucial feature for maternity clothing.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea maternity wear market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the companies' current news and developments, including product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies       

• Boston Scientific Corporation
• Abbott Laboratories
• Terumo Corp
• GE Healthcare
• Canon Medical Systems Asia Pte. Ltd.
• Samsung Medison
• JW Medical Corporation
• Medtronic Plc
• BIOTRONIK Korea Co., Ltd.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea maternity wear market based on the below-mentioned segments:

South Korea Maternity Wear Market, By Product

• Outerwear
• Innerwear
• Nightwear

South Korea Maternity Wear Market, By Distribution Channel

• Store-based
• Online