South Korea Luxury Travel Market Size, Share, and COVID-19 Impact Analysis, By Type of Tour (Customized and Private Vacation, Adventure and Safari, Cruise and Ship Expedition, Small Group Journey, Celebration and Special Event, Culinary Travel and Shopping), By Type of Traveller (Absolute Luxury, Aspiring Luxury, and Accessible Luxury), and South Korea Luxury Travel Market Insights, Industry Trend, Forecasts to 2035

South Korea Luxury Travel Market Insights Forecasts to 2035

• The South Korea Luxury Travel Market Size was Estimated at USD 40.4 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 7.00% from 2025 to 2035
• The South Korea Luxury Travel Market Size is Expected to Reach USD 85.0 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, the South Korea Luxury Travel Market Size is Anticipated to Reach USD 85.0 Million by 2035, Growing at a CAGR of 7.00% from 2025 to 2035. Within the major factors propelling the market are the notable growth in the South Korean tourism sector, the increasing appeal of K-Pop, which has a sizable global fan base, and the new developments in robotics, artificial intelligence, and entertainment technology.

Market Overview

The market for luxury travel in South Korea is the area of the travel industry that serves wealthy tourists looking for upscale, exclusive experiences. It includes individualized services like private accommodations, premium transportation, tailored itineraries, and carefully chosen leisure or cultural activities. By focusing on comfort, seclusion, genuineness, and immersive experiences often provided by five-star hotels, boutique resorts, private guides, and fine dining this market transcends traditional tourism. Additionally, K-Pop's enormous worldwide fan base and rising popularity draw fans to South Korea for fan events, concerts, and entertainment hub visits, which fuels the expansion of luxury travel focused on entertainment. The growth of the spa tourism industry is further fueled by South Korea's traditional Korean spa culture, which offers luxury tourists who value wellness and self-care revitalizing treatments and experiences. In addition, the nation's advanced transportation system, which includes high-speed trains and a contemporary airport, makes it simple for tourists to get around and explore South Korea's many regions, which further improves the outlook for the market.

Report Coverage

This research report categorizes the market for the South Korea luxury travel market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea luxury travel market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea luxury travel market.

Driving Factors

The growing number of tours and travel-related activities is the main factor driving the market. The market is growing because South Korea also provides a number of upscale lodging options, such as boutique resorts, luxury hotels, and traditional hanok stays, that appeal to the discriminating tastes of affluent tourists. With a history spanning thousands of years, its rich cultural heritage is drawing tourists who want to see its historic palaces, temples, and customs. Luxurious tourists can enjoy a rich tapestry of the nation's distinctive fusion of the old and the new. Additionally, a number of technological developments and affluent tourists eager to experience the newest developments in robotics, AI, and entertainment technology constitute yet another significant growth-inducing element.

Restraining Factors

High operating costs, such as labor, premium real estate, and service standards, make it difficult for smaller operators and newcomers to compete.

Market Segmentation

The South Korea luxury travel market share is classified into type of four and type of traveller.

• The customized and private vacation segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea luxury travel market is segmented by type of four into customized and private vacation, adventure and safari, cruise and ship expedition, small group journey, celebration and special event, and culinary travel and shopping. Among these, the customized and private vacation segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This indicates that wealthy tourists have a strong preference for individualized itineraries, upscale lodging, and cultural experiences that go beyond conventional travel.

• The aspiring luxury segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea luxury travel market is segmented by type of traveller inro absolute luxury, aspiring luxury, and accessible luxury. Among these, the aspiring luxury segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The aspiring luxury market is made up of tourists who want high-end experiences but are still more cost-conscious than true luxury buyers. Even though they might not fully indulge in ultra-luxury or bespoke options, they usually opt for upscale lodging, carefully planned itineraries, and exclusive services. Younger professionals' increasing disposable incomes, their increased exposure to global luxury trends through social media and K-culture, and their growing desire for value-driven luxury experiences are the main drivers of this segment's growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea luxury travel market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Hotel Lotte Co., Ltd.
• Grand Hyatt Seoul
• Conrad Seoul
• Hanwha Hotels & Resorts
• Josun Hotels & Resorts Inc.
• Others

Recent Developments:

• In February 2025, JLL (Jones Lang LaSalle) Korea announced on the 19th that its hotel team had published a report titled 2025 Outlook for the South Korean Hotel Investment Market.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea Luxury Travel Market based on the below-mentioned segments:

South Korea Luxury Travel Market, By Type of Tour

• Customized and Private Vacation
• Adventure and Safari
• Cruise and Ship Expedition
• Small Group Journey
• Celebration and Special Event
• Culinary Travel and Shopping

South Korea Luxury Travel Market, By Type of Traveller

• Absolute Luxury
• Aspiring Luxury
• Accessible Luxury