South Korea Live Streaming Market Size, Share, and COVID-19 Impact Analysis, By Component (Platforms and Services), By End-User (Media Entertainment, Esports, Events, Education, Retail, Government, and Others), and South Korea Live Streaming Market Insights, Industry Trend, Forecasts to 2035

South Korea Live Streaming Market Insights Forecasts to 2035

• The South Korea Live Streaming Market Size was Estimated at USD 1.9 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 25.99% from 2025 to 2035
• The South Korea Live Streaming Market Size is Expected to Reach USD 24.12 Billion by 2035

According to a research report published by Spherical Insights & Consulting, The South Korea Live Streaming Market Size is anticipated to reach USD 24.12 Billion by 2035, growing at a CAGR of 25.99% from 2025 to 2035. With the proliferation of live commerce, a flourishing creator economy, and widespread use of mobile devices and the internet. Since more than 90% of South Koreans use the internet, there is a strong demand for interactive content in the gaming, educational, and retail industries. Additionally, platforms are using AR and VR to increase viewer engagement and boost revenue.

Market Overview

The South Korea live streaming market refers to the ecosystem of platforms, technologies, and services that make it possible to broadcast video content in real time to audiences on a variety of devices is referred to as the South Korean live streaming market. Additionally, the creation and consumption of live streaming content are beginning to change as a result of new technologies like virtual reality (VR) and augmented reality (AR), which also make it more engaging. South Koreans are highly technologically savvy and culturally savvy, so this overall approach to content consumption is appropriate for them, confirming a huge potential market for live streaming. Furthermore, one of the opportunities in the South Korean live streaming market is the combination of live-streaming and e-commerce. Because brands can sell their products directly to consumers, shopping during live streaming broadcasts is more entertaining. Moreover, the rise in local creators presents a latent opportunity for more specialized content that can promote community involvement. Another strategy to increase audience interest in live broadcasting and promote live streaming events is to regularly feature well-known influencers and celebrities. With the popularity of various genres like gaming, beauty, and education, there is a rise in the diversity of content.

Report Coverage

This research report categorizes the market for the South Korea live streaming market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea live streaming market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea live streaming market.

Driving Factors

Numerous factors are contributing to the remarkable growth of the live streaming market in South Korea. Live streaming services have benefited from favorable conditions brought about by the rise in mobile device use and internet users. Trends in live streaming are also influenced by the youth demographic, which makes up a sizable portion of social media users and online audiences. Companies are making every effort to enhance the user experience because this group prefers lively and approachable content. In addition, over 90% of South Koreans have access to the internet, allowing platforms to offer convenient, automated streaming services.

Restraining Factors

Fast and reliable internet connections are necessary for high-quality live streaming. Network congestion can happen when many distinct individuals are attempting to access data at once, such as during evenings or significant online events. Viewer satisfaction and creator performance may suffer as a result of lag, buffering, or dropped streams brought on by this overload. To lessen these interruptions, platforms are attempting to optimize streaming technology and enhance bandwidth allocation.

Market Segmentation

The South Korea Live Streaming market share is classified into component and end-user.

• The platforms segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea live streaming market is segmented by component into platforms and services. Among these, the platforms segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Platform usage has increased as a result of the growing popularity of mobile devices and high-speed internet, which allows users to easily access live streaming content.

• The media entertainment segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea live streaming market is segmented by end-user into media entertainment, esports, events, education, retail, government, and others. Among these, the media entertainment segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Taking advantage of the country's tech-savvy consumer base, Media Entertainment continues to be a major player as streaming platforms are reimagined through original content and interactive viewing experiences.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea live streaming market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• CJ ENM
• LG Uplus
• SK Telecom
• Twitch
• Genie Music
• Others

Recent Developments:

• In January 2025, In a significant development in the South Korean streaming market, SOOP CEO Seo Soo-gil returned to the helm after a three-year hiatus. This move came at a critical juncture as SOOP and CHZZK (pronounced chijijik), a platform under the Naver ecosystem, were locked in a fierce battle for dominance in the live-streaming sector.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea Live Streaming Market based on the below-mentioned segments:

South Korea Live Streaming Market, By Component

• Platforms
• Services

South Korea Live Streaming Market, By End-User

• Media Entertainment
• Esports 
• Events
• Education
• Retail
• Government
• Others