South Korea Lipstick Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Crème, Long-Wearing, Matte, and Shimmer), By Application (Palette, Pencil, Tube/Stick, and Bottle with Brush), By Distribution Channel (Supermarkets/ Hypermarkets, Specialty Stores, Convenience Stores, departmental Stores, and Online stores), and South Korea Lipstick Market Insights, Industry Trend, Forecasts to 2035

South Korea Lipstick Market Insights Forecasts to 2035

• The South Korea Lipstick Market Was Estimated at USD 675.7 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 6.55% from 2025 to 2035
• The South Korea Lipstick Market Size is Expected to Reach USD 1,357.5 Million by 2035

According to a research report published by Spherical Insights & Consulting, the South Korea Lipstick Market Size is anticipated to reach USD 1,357.5 million by 2035, growing at a CAGR of 6.55% from 2025 to 2035. The South Korea spectacle Market is driven due to the rise in disposable income and consumer expenditure, heightened awareness of eye health and vision correction, burgeoning fashion trends and demand for chic eyewear, growth of online retail and e-commerce platforms, as well as advancements in eyewear technology and product innovation.

Market Overview

The South Korean lipstick market is a dynamic segment within the broader beauty industry, characterized by rapid innovation and a strong consumer focus on personalization and quality. Advancements in AI, such as Amore Pacific's AI beauty lab, enable personalized lipstick shades tailored to individual skin tones. Leading companies are employing strategic approaches to capture market share. Sustainability is a growing focus, with brands adopting eco-friendly packaging and cruelty-free formulations. Influencer marketing remains a powerful tool, enhancing brand visibility through social media collaborations. Additionally, companies are diversifying product offerings by introducing hybrid lipsticks with skincare benefits, catering to consumer preferences for multifunctional cosmetics. Growth opportunities include the rising interest in functional lip products that offer hydration and anti-aging benefits, as well as the global appeal of K-beauty, which opens doors for international expansion. Government initiatives, led by the Ministry of Food and Drug Safety, are also supporting market growth through stricter safety standards and clearer product labeling. Together, these factors position South Korea’s lipstick market for robust and sustained development.

Report Coverage

This research report categorizes the market for the South Korea lipstick market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea lipstick market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea lipstick market.

Driving Factors

The lipstick market in South Korea is derived from a number of major drivers, which range from the country's vibrant beauty culture, high demand for cosmetics among consumers, and global spread of K-beauty trends. South Korea has a culture of pioneering skincare and makeup products, and lipstick is one of the top consumer beauty essentials. The emergence of social media, most notably Instagram and YouTube, has increased the beauty influencers effect, created trends, and pushed products. The appeal of K-pop and K-drama stars further has a critical impact on brand awareness and sales of products. South Korea's rapid trend life cycle makes repeat product releases, limited releases, and new compositions a constant presence, which gets people involved. Advances in the technology of texture, durability, and packaging for products further promote market expansion. In addition, the growing demand for clean and vegan beauty, as well as gender-neutral products, has created new consumer bases. Urbanization and growing disposable incomes also underpin long-term demand for premium and mass-market lipstick products.

Restraining factors

The South Korean lipstick market has restraining factors including changing consumer attitudes towards natural looks, increasing demand for mask-friendly makeup due to ongoing health worries, and strong competition from international brands. Also, volatile raw material prices and changing beauty trends pose challenges for local manufacturers to achieve consistent sales and market share.

Market Segmentation

The South Korea lipstick market share is classified into product type, application, and distribution channel.

• The matte segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the product type, the South Korea lipstick market is divided into crème, long-wearing, matte, and shimmer. Among these, the matte segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period. The segmental growth is due to its velvety, non-shiny finish and long-lasting, more intense color, matte lipstick contributes to a modern and sophisticated look.

• The tube/stick segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the application, the South Korea lipstick market is divided into palette, pencil, tube/stick, and bottle with brush. Among these, the tube/stick segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The segmental growth is because the tube applicators are small, lightweight, and easy to carry in purses, bags, and pockets, making them perfect for on-the-go use. Users can quickly refresh their lipstick throughout the day while working, between meetings, and at social events.

• The supermarkets/hypermarkets segment accounted for the largest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the South Korea lipstick market is divided into supermarkets/ hypermarkets, specialty stores, convenience stores, departmental stores, and online stores. Among these, the supermarkets/ hypermarkets segment accounted for the largest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The growth is driven by it is easy for consumers to try out various shades, textures, and finishes directly on their lips or wrists. Numerous shops provide testers and hygienic applicators for cleanliness reasons, enabling customers to assuredly try out various items.

 Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea lipstick market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• L’Oréal S.A.
• Beiersdorf AG
• Procter & Gamble
• Revlon
• Unilever
• Shiseido Co.,Ltd.
• Parfums Christian Dior
• Chanel S.A.
• Coty Inc.
• Estée Lauder Inc
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea lipstick market based on the below-mentioned segments:

South Korea Lipstick Market, By Product Type

• Crème
• Long-Wearing
•  Matte
•  Shimmer

South Korea Lipstick Market, By Application

• Palette
•  Pencil
•  Tube/Stick
•  Bottle with Brush

South Korea Lipstick Market, By Distribution Channel

• Supermarkets/ Hypermarkets
•  Specialty Stores
•  Convenience Stores
•  Departmental Stores
•  Online Stores