South Korea Laundry Care Market Size, Share, and COVID-19 Impact Analysis, By Type (Laundry Sanitizer, Laundry Detergent, and Fabric Softeners & Conditioners), By Application (Residential and Commercial), By Distribution Channel (Online and Offline), and South Korea Laundry Care Market Insights, Industry Trend, Forecasts to 2035

  South Korea Laundry Care Market Size Insights Forecasts to 2035

• The South Korea Laundry Care Market Size Was Estimated at USD 3947.1 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 6.12%from 2025 to 2035
• The South Korea Laundry Care Market Size is Expected to Reach USD 7586.8Million by 2035

According to a research report published by Spherical Insights & Consulting, the South Korea Laundry Care Market Size is anticipated to reach USD 7586.8 million by 2035, growing at a CAGR of 6.12%from 2025 to 2035. Customers are becoming more inclined to spend money on high-end laundry care solutions that offer improved performance and extra advantages as their discretionary incomes increase.

Market Overview

The sale of detergents and other cleaning supplies for textile maintenance, mostly for domestic use, is included in the laundry care market. It encompasses both online and offline retail sales to individual customers (B2C) and comes in a variety of formats, including as powders, liquids, and tablets. Business-to-business (B2B) transactions and laundry services are not included in the market, which concentrates on the money made from these sales. By providing antibacterial, stain-removing, and sanitizing products, the hygiene and fabric protection are improved. Compact concentrated formulae, plant-based or biodegradable ingredients, and e-commerce or subscription methods for urban consumers. Demand for pods, liquid detergents, and on-demand services is driven by fast-paced lives and rising middle-class wages, particularly in Asia-Pacific. Green formulations, efficient packaging, and clean-water compatible products are encouraged by phosphate laws, water-efficiency, and sustainability mandates in places like the EU, Canada, and India.

Report Coverage

This research report categorizes the market for South Korea laundry care market based on various segments and regions forecasts revenue growth, and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea laundry care market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment South Korea laundry care market.

Driving Factors

The rising hygiene awareness, as consumers seek powerful, antibacterial, and sanitizing detergents post-pandemic. The Widespread washing machine adoption especially in developing regions, fuels demand for specialized formulations like concentrated liquids, pods, and sheets.Growing urbanization and busy lifestyle also drive demand for convenience formats such as pre-measured packs and subscription models via e-commerce. The heightened eco-consciousness encourages biodegradable, cold-water and refillable solutions, pushing innovation in sustainable ingredients and packaging.

Restraining Factors  

High prices, particularly for premium, eco-friendly, or specialty products, limit uptake in cost-sensitive regions. The raw material volatility, including fluctuating surfactant and packaging costs, compresses margins. The intense competition, especially from private-label and low-cost brands, fuels price wars and challenges brand loyalty.

Market Segmentation

The South Korea laundry care market share is classified into type, application, and distribution channel.

• The laundry detergent segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea laundry care market is segmented by type into laundry sanitizer, laundry detergent, and fabric softeners & conditioners. Among these, the laundry detergent segment held a significant share in 2024 and is expected to grow at a substantial CAGR during the forecast period. The market for laundry care products is still dominated by laundry detergent due to the steady demand from consumers for convenient, efficient cleaning products that can handle a variety of materials and stains. Consumers may now use laundry detergents more easily and get better cleaning results with less effort thanks to developments including concentrated formulas, pods, and eco-friendly versions.

• The residential segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea laundry care market is segmented by application into residential and commercial. Among these, the residential segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Customers are looking for solutions that address particular needs like sensitive skin or allergy-friendly formulas, while still providing exceptional cleaning power, stain removal, and fabric care. Customers who care about the environment are also drawn to the ease of pre-measured, concentrated detergents and eco-friendly packaging, such as refillable bottles and biodegradable goods.

• The online segment dominated share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea laundry care market is segmented by distribution channel into online and offline. Among these, the online segment dominated share in 2024 and is expected to grow at a significant CAGR during the forecast period.  Fabric softeners and detergents to stain removers and specialty laundry solutions, online platforms give customers convenient access to a large selection of laundry items. Frequently, these platforms also offer exclusive discounts and reasonable prices. This tendency has been further encouraged by the emergence of direct-to-consumer businesses, personalized product suggestions, and subscription services, which provide busy households with convenience and customized experiences.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea laundry care market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the companies' current news and developments, including product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Pigeon Corporation
• LG Household & Health Care
• AEKYUNG Industrial Co., Ltd.
• Mukunghwa Corporation
• Cheong San Chemical Co., Ltd.
• Consensus Co., Ltd.
• Dong Bang Co., Ltd.
• TaeWon Industry
• Procter & Gamble Korea
• Washwhat Co., Ltd. (Laundry Commando app)
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea laundry care market based on the below-mentioned segments:

South Korea Laundry Care Market, By Type

•  Laundry Sanitizer
• Laundry Detergent
• Fabric Softeners & Conditioners

South Korea Laundry Care Market, By Application

• Urology
• Gynecology
• General Surgery

South Korea Laundry Care Market, By Distribution Channel

• Offline
• Online