South Korea IPTV Market Size, Share, and COVID-19 Impact Analysis, By Subscription Type (Subscription Based IPTV, Subscription Free IPTV), By Transmission Type (Wired, Wireless), and South Korea IPTV Market Insights, Industry Trend, Forecasts to 2035

South Korea IPTV Market Insights Forecasts to 2035

• The South Korea IPTV Market Size was estimated at USD 6.47 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 28.20 % from 2025 to 2035
• The South Korea IPTV Market Size is Expected to Reach USD 99.44 Billion by 2035

According to a Research Report Published by Spherical Insights & Consulting, The South Korea IPTV Market is anticipated to reach USD 99.44 billion by 2035, growing at a CAGR of 28.20% from 2025 to 2035. Some of the main factors propelling the market are the expanding number of over-the-top (OTT) platforms offering high-quality and customized content, the growing demand for on-demand and personalized content, and the growing penetration of high-speed communication services.

Market Overview

The South Korea IPTV Market Size refers to the network of companies that use Internet Protocol (IP) networks to deliver television content instead of more conventional cable, satellite, or terrestrial formats. This includes both live and on-demand programming that can be accessed on PCs, smartphones, tablets, and smart TVs through wired or wireless internet connections. Additionally, Advanced codecs like High-Efficiency Video Coding (HEVC) are making it possible to stream video content at higher quality while using less bandwidth. In addition to offering users higher-quality images, this technological advancement enables IPTV service providers to maximize their network resources for more economical content delivery. Aside from this, IPTV's incorporation into these ecosystems is becoming a logical step as more people embrace smart TVs, connected devices, and home automation. Furthermore, the country's market is expanding thanks to the growing number of over-the-top (OTT) platforms that offer premium, personalized content.

Report Coverage

This research report categorizes the market for the South Korea IPTV market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea IPTV market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea IPTV market.

Driving Factors

The growing dependence on high-speed communication services, which allow people to easily access high-quality video content, is one of the key factors driving the market's expansion in South Korea. The growth of IPTV services is being aided by the increasing accessibility and affordability of high-speed internet, which is also improving user experience by enabling higher-resolution and more seamless streaming. In addition to this, the nation's market is expanding due to the growing demand for personalized and on-demand content. Customers are looking for content that suits their tastes and schedules, and IPTV provides the freedom to access a wide variety of content whenever they want. Because IPTV can be customized to suit individual tastes and preferences, it has become more popular than traditional cable TV.

Restraining Factors

In South Korea, overlapping laws and changing standards present complicated licensing and regulatory issues for IPTV operators. Content distribution is governed by the Broadcasting Act and the IPTV Act, which force providers to get several approvals from organizations like the Ministry of Science and ICT (MSIT) and the Korea Communications Commission (KCC).

Market Segmentation

The South Korea IPTV market share is classified into subscription type and transmission type.

• The subscription-based IPTV segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea IPTV market is segmented by subscription type into subscription based IPTV and subscription free IPTV. Among these, the subscription-based IPTV segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The adoption of IPTV is aided by South Korea's sophisticated broadband infrastructure, which makes it possible to stream 4K and HD content with ease.

• The wired segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea IPTV market is segmented by transmission type into wired and wireless. Among these, the wired segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is primarily because of the nation's vast fiber-optic network, which offers dependable, fast connections perfect for streaming 4K and HD content.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea IPTV market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Akamai Technologies Inc.
• AT and T Inc.
• Cable TV Companies
• KT Corp.
• LG Electronics Inc.
• Onnetsystems Korea Inc.
• SK Telecom Co. Ltd.
• Others

Recent Developments:

• In November 2024, KT Corp., a South Korean telecommunications provider, introduced the world’s first IPTV set-top box featuring advanced 8K resolution and on-device AI capabilities. The Genie TV set-top box 4 was equipped with an 8K UHD chipset, offering four times the pixel density of 4K UHD and 16 times that of full HD screens, enhancing users’ viewing experience.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea IPTV Market based on the below-mentioned segments:

South Korea IPTV Market, By Subscription Type

• Subscription Based IPTV
• Subscription Free IPTV

South Korea IPTV Market, By Transmission Type

• Wired
• Wireless