South Korea Home Care Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Kitchen Care, Household Care, Bathroom Care, Laundry Care, and Others), By Distribution Channe (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and South Korea Home Care Market Insights, Industry Trend, Forecasts to 2035

South Korea Home Care Market Insights Forecasts to 2035

• The South Korea Home Care Market Size was estimated at USD 3.4 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 2.58% from 2025 to 2035
• The South Korea Home Care Market Size is Expected to Reach USD 4.5 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the South Korea Home Care Market is anticipated to reach USD 4.5 billion by 2035, growing at a CAGR of 2.58% from 2025 to 2035. Within the major factors propelling the market are the increasing incidence of chronic illnesses, the growing emphasis on early intervention and preventive care, and the incorporation of telehealth, remote monitoring tools, and mobile applications.

Market Overview

The South Korea home care market encompasses a wide range of goods and services are available in the South Korean home care market, all of which are intended to support everyday living, keep the home hygienic, and encourage health and wellbeing. This market, which reflects the nation's aging population, technological advancements, and changing consumer preferences, includes both home healthcare services and household cleaning products. Additionally, home care services are more effective and efficient due to this technology-driven approach, which also increases their appeal to patients and caregivers. Additionally, the nation's governing bodies are launching a number of programs and policies to encourage and aid in the growth of home care services. This includes monetary rewards for home care agencies, caregiver education initiatives, and legal frameworks to guarantee high-quality care. Accordingly, a favorable market outlook is being created by the incorporation of hospice and palliative care into the home care framework. Additionally, the quality of life for patients with terminal illnesses and their families is being improved by the growing availability of hospice and palliative home care services.

Report Coverage

This research report categorizes the market for the South Korea home care market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea home care market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea home care market.

Driving Factors

One of the main causes of the growing demand for specialized care and assistance solutions in South Korea is the country's aging population. Seniors can age with the medical and personal support they need due to home care services. Furthermore, rising healthcare costs and the prevalence of chronic illnesses are supporting the nation's market expansion. Additionally, the market is being positively impacted by the growing trend toward early intervention and preventive care. In addition, ongoing developments in healthcare technology are fueling the market's expansion. Healthcare providers can now more easily monitor patients' health conditions and offer real-time assistance from a distance due to the integration of telehealth, remote monitoring devices, and mobile applications.

Restraining Factors

Even with South Korea's highly developed technological environment, there is still a digital divide, especially among the elderly and those living in rural areas. The adoption of smart home care solutions, like telehealth services and automated caregiving devices, is hampered by limited access to digital platforms and a lack of digital literacy, which limits market expansion in these segments.

Market Segmentation

The South Korea home care market share is classified into product type and distribution channel.

• The laundry care segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea home care market is segmented by product type into kitchen care, household care, bathroom care, laundry care, and others. Among these, the laundry care segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. High frequency of product use, particularly in fast-paced, urban households with limited space. a strong preference for high-end, useful detergents, such as eco-friendly pods, fabric softeners, and enzyme-based formulations.

• The online stores segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea home care market is segmented by distribution channel into supermarkets and hypermarkets, convenience stores, online stores, and others. Among these, the online stores segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The widespread use of smartphones and the internet makes it easy to access e-commerce platforms. the widespread use of auto-replenishment services and subscription models for necessities like surface cleaners and laundry detergent.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea home care market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• LG Household and Health Care Ltd
• Aekyung Industrial Co., Ltd.
• Reziena
• Miso
• Others

Recent Developments:

• In November 2023, LG Household & Health Care announced the launch of a new brand called “Ugly Lovely,” which they described as a “conscious” beauty brand. The products under this brand were reportedly made from upgraded and transformed agricultural byproducts that were flawed or unattractive in appearance.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea Home Care Market based on the below-mentioned segments:

South Korea Home Care Market, By Product Type

• Kitchen Care
• Household Care
• Bathroom Care
• Laundry Care
• Others

South Korea Home Care Market, By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others