South Korea Hair Styling Tools Market Size, Share, and COVID-19 Impact Analysis, By Product (Hair Dryer, Hot Brusher, Hair Clippers, Hot Rollers, Hair Straighter, Curling Irons, Crimpers and Wavers, Multistylers, and Others), By Distribution Channel (Online, Others, Specialty Stores, Hypermarkets & Supermarket), and South Korea Hair Styling Tools Market Insights, Industry Trend, Forecasts to 2035

South Korea Hair Styling Tools Market Insights Forecasts to 2035

• The South Korea Hair Styling Tools Market Size was Estimated at USD 649.2 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 5.20% from 2025 to 2035
• The South Korea Hair Styling Tools Market Size is Expected to Reach USD 1,133.6 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, the South Korea Hair Styling Tools Market Size s Anticipated to Reach USD 1,133.6 Million by 2035, Growing at a CAGR of 5.20% from 2025 to 2035. Brand positioning and product development are being influenced by consumer demand for low-damage, energy-efficient, and environmentally friendly tools.

Market Overview

The South Korea hair styling tools market refers to the industry segment that includes the design, manufacture, distribution, and retailing of electrical and manual hair grooming and styling tools is known as the South Korean hair styling tools market. Additionally, consumers in South Korea are purchasing professional-grade hair styling tools for their own use as a result of the growing popularity of DIY styling and at-home beauty rituals. High-performance devices that produce salon-quality results without leaving the house are becoming more and more popular as more consumers recreate salon experiences at home due to convenience, cost savings, and the influence of K-beauty.

Report Coverage

This research report categorizes the market for the South Korea hair styling tools market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea hair styling tools market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea hair styling tools market.

Driving Factors

A polished appearance and personal grooming are highly valued in South Korea's beauty-driven culture, especially among millennials and Gen Z. Aspirational trends are established by K-pop celebrity styles and K-beauty ideals, which have a significant impact on this. Customers actively seek out hair styling products that enable them to achieve the recognizable styles of celebrities and celebrities, like sleek finishes, layered cuts, or soft waves, which increases demand for creative and adaptable gadgets.

Restraining Factors

High-tech hair styling tools, such as multistylers with AI capabilities, are frequently more expensive because of their sophisticated features, intelligent sensors, and innovative designs. The increased cost may put off consumers on a tight budget, particularly those who are younger or are looking for basic functionality, even though these innovations improve performance and hair protection. Despite growing interest, this pricing disparity restricts wider market adoption.

Market Segmentation

The South Korea hair styling tools market share is classified into product and distribution channel.

• The curling irons segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea hair styling tools market is segmented by product into hair dryer, hot brusher, hair clippers, hot rollers, hair straighter, curling irons, crimpers and wavers, multistylers, and others. Among these, the curling irons segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. As seen in K-beauty trends, this reflects the strong cultural emphasis on voluminous, styled curls.

• The online segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea hair styling tools market is segmented by distribution channel into online, others, specialty stores, hypermarkets & supermarket. Among these, the online segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. There choose the ease, selection, and real-time reviews provided by e-commerce platforms over traditional retail because they use smartphones frequently and have fast internet. As a result of this behavior, the market for hair styling tools now primarily distributes through online channels.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea hair styling tools market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• CREATE Co., Ltd.
• Conair Korea Trading Ltd
• CALEB ENC Co., Ltd.
• KYMO Tech Co., Ltd.
• IM Co., Ltd.
• Others

Recent Developments:

• In April 2025, Dyson unveiled its next-generation product, the Air Lab Coanda 2x Multi-Styler and Dryer, at XYZ, a complex cultural space in Seongsu-dong, Seoul. The Air Lab Coanda 2X implemented winds twice as strong as its predecessor, enabling faster hair drying, and was equipped with six new styling tools, allowing users to create a variety of hairstyles with a single device.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea Hair Styling Tools Market based on the below-mentioned segments:

South Korea Hair Styling Tools Market, By Product

• Hair Dryer
• Hot Brusher
• Hair Clippers
• Hot Rollers
• Hair Straighter
• Curling Irons
• Crimpers and Wavers
• Multistylers
• Others

South Korea Hair Styling Tools Market, By Distribution Channel

• Online
• Others
• Specialty Stores
• Hypermarkets & Supermarket