South Korea Fragrance Market Size, Share, and COVID-19 Impact Analysis, By Product (Deodorants, Perfumes), By Application (Personal Care, Household Care), and South Korea Fragrance Market Insights, Industry Trend, Forecasts to 2035

South Korea Fragrance Market Insights Forecasts to 2035

• The South Korea Fragrance Market Size was Estimated at USD 458.91 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 2.76% from 2025 to 2035
• The South Korea Fragrance Market Size is Expected to Reach USD 618.91 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, the South Korea Fragrance Market Size is Anticipated to Reach USD 618.91 Million by 2035, Growing at a CAGR of 2.76% from 2025 to 2035. Increasing demand for luxury and customized fragrances, particularly from younger consumers who see fragrance as a way to express themselves.

Market Overview

The South Korean fragrance market is the area of the beauty and personal care sector devoted to goods that give off a scent, such as body mists, eau de toilette, perfumes, and skincare products with fragrance. Through scent, these products aim to improve emotional health, self-expression, and personal grooming. Additionally, In South Korea, consumers' perceptions of fragrance are changing due to scent layering and multipurpose formats. Nowadays, people mix various scented products, such as solid perfumes, serums, and skincare products, rather than using just one perfume to create a unique, enduring fragrance profile. These formats easily fit into everyday beauty routines, enabling self-expression as well as practical advantages like skin nourishment or hydration in addition to fragrance. Moreover, Government initiatives support research and development in natural and functional cosmetics, including fragrance formulas that use clean-label ingredients and Korean botanicals.

Report Coverage

This research report categorizes the market for the South Korea fragrance market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea fragrance market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea fragrance market.

Driving Factors

The fragrance market has grown as a result of the incorporation of fragrance into commonplace grooming and skincare products, such as cleansers, lotions, and creams. Nowadays, consumers experience fragrance through multipurpose products rather than just perfumes, which increases overall usage and appeal across age groups and lifestyles.

Restraining Factors

Fragrance trends, particularly among younger consumers, shift swiftly, making it difficult for brands to meet changing demands for personalization and scent profiles.

Market Segmentation

The South Korea fragrance market share is classified into product and application.

• The perfumes segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea fragrance market is segmented by product into deodorants and perfumes. Among these, the perfumes segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Driven by an increase in the demand for luxury and niche fragrances, especially from younger consumers who see fragrance as a way to express themselves. Premium, artisanal perfumes have become more appealing as a result of the growth of domestic brands like tamburins and Nonfiction as well as the arrival of international players like Byredo.

• The personal care segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea fragrance market is segmented by application into personal care and household care. Among these, the personal care segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Driven by a strong demand, especially from younger consumers looking for daily indulgence, for scented skincare products, body mists, and perfumes. The incorporation of fragrances into everyday grooming products, such as lotions, shampoos, and facial products that improve the sensory experience, is contributing to this growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea fragrance market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Amorepacific Corporation
• LG Household & Health Care
• NONFICTION Inc.
• Tamburins
• Dr.Althea
• Others

Recent Developments:

• In March 2025, Puchikorea, which develops Byredo, opened a pop-up exhibition titled "Page Blanche Seoul" in Seongsu-dong starting from the 27th. The newly launched "Blanche Absolue de Parfum" deepened the scent of the existing "Blanche Eau de Parfum," a representative work of Byredo. It highlighted Byredo's identity, which evoked memories through scent.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea Fragrance Market based on the below-mentioned segments:

South Korea Fragrance Market, By Product

• Deodorants
• Perfumes

South Korea Fragrance Market, By Application 

• Personal Care
• Household Care