South Korea Fitness App Market Size, Share, and COVID-19 Impact Analysis, By Type (Workout and Exercise Apps, Disease Management Apps, Lifestyle Management Apps, and Nutrition & Diet Apps), By Platform (Android, IOS, and Windows), and South Korea Fitness App Market Insights, Industry Trend, Forecasts to 2035

South Korea Fitness App Market Insights Forecasts to 2035

• The South Korea Fitness App Market Size Was Estimated at USD 1.51 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 19.17% from 2025 to 2035
• The South Korea Fitness App Market Size is Expected to Reach USD 10.39 Billion by 2035

According to a research report published by Spherical Insights and Consulting, The South Korea Fitness App Market Size is anticipated to reach USD 10.39 Billion by 2035, growing at a CAGR of 19.17% from 2025 to 2035. The increasing health consciousness of the population is causing notable changes in the South Korean fitness app market. Given the growing emphasis on wellness and fitness, South Korea is increasingly using fitness programs to track their health, measure their diets, and design customized exercise regimens.

Market Overview

Mobile applications created to measure, monitor, and enhance sports performance, health, and physical fitness are included in the fitness app market. These apps leverage technology to give users access to personal health coaches, step-tracking, food charts, and customized exercise regimens. Growing health consciousness and the need for easily available fitness tracking and progress measurement tools are driving the market. Apps help users stay motivated and efficiently track their progress by providing individualized exercise regimens and dietary advice based on personal needs and objectives. Apps with social features and challenges encourage accountability and a sense of community, which makes it simpler to stick with fitness objectives. In order to keep users interested and entertained while exercising, many apps include gamification features like leaderboards and badges. Wearable technology and fitness apps can work together smoothly to detect exercise and give users real-time feedback, improving the user experience. Fitness apps are integrating wearable technology, artificial intelligence, and machine learning to improve user experience and personalization. Remote Fitness Solutions: As virtual courses and remote fitness become more popular, apps have the chance to reach a larger user base and offer more convenient workout options. Some governments are looking into how to incorporate wearable technology and fitness applications into healthcare systems so that people have the means to manage and keep an eye on their health.

Report Coverage

This research report categorizes the market for South Korea fitness app market based on various segments and regions forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea fitness app market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea fitness app market.

Driving Factors

People may access and use fitness apps more easily due to the growing availability and affordability of smartphones and wearable technology, and the apps' usefulness is increased when wearable data is integrated. Tools that assist individuals in tracking their fitness and reaching their health objectives are in higher demand as people's awareness of their health and wellness grows. The need for tools that assist consumers in managing their current conditions, preventing diseases, and monitoring their health is being driven by the increased concern over lifestyle-related disorders.

Restraining Factors

The South Korea fitness app market faces restraints such as intense competition, low user retention, data privacy concerns, accuracy issues in health tracking, and economic factors reducing consumer spending on app subscriptions.

Market Segmentation

The South Korea fitness app market share is classified into type and platform.

• The workout and exercise apps segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea fitness app market is segmented by type into workout and exercise apps, disease management apps, lifestyle management apps, and nutrition & diet apps. Among these, the workout and exercise apps segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The workout and exercise apps have become increasingly popular, showing a growing interest in at-home workouts and personal fitness regimens. This section makes exercise more approachable and interesting by giving users access to video lectures and customized training plans.

• The android segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea fitness app market is segmented by the platform into android, IOS, and windows. Among these, the android segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Android is widely used by customers and offers a variety of features like community interaction tools, nutrition tracking, and customized exercise routines, it dominates the industry. Additionally, these platforms provide integration with a range of fitness equipment, which improves user experience and fitness results.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea fitness app market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the companies' current news and developments, including product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Samsung Electronics Co., Ltd. 
• CashWalk, Inc.
• Planfit
• BAND by Camp Mobile
• Mstep
• Pedometer - Step Counter App
• Hc Lab Co., Ltd.
• Fitbit LLC
• Garmin Ltd.
• Polar Electro
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea fitness app market based on the below-mentioned segments:

South Korea Fitness App Market, By Type

• Workout and Exercise Apps
• Disease Management Apps
• Lifestyle Management Apps
• Nutrition & Diet Apps

South Korea Fitness App Market, By Platform

•  Android
•  IOS
• Windows