South Korea Earl Grey Tea Market Size, Share, And COVID-19 Impact Analysis, By Type (Organic Earl Grey Tea, Conventional Earl Grey Tea), By Application (Residential, Food Services, and Personal Care), and South Korea Earl Grey Tea Market Insights, Industry Trend, Forecasts To 2035

South Korea Earl Grey Tea Market Size Insights Forecasts to 2035

• The South Korea Earl Grey Tea Market size is Expected to Grow at a CAGR of around 4.1% from 2025 to 2035
• The South Korea Earl Grey Tea Market size is expected to hold a significant Share by 2035

According to a research report published by Spherical Insights & Consulting, the South Korea Earl Grey Tea Market Size is anticipated to grow at a CAGR of 4.1% from 2025 to 2035. The market is driven by rise in demand for premium flavored teas and growing interest in health-conscious beverage options, Earl Grey tea is becoming increasingly mainstream. Specialty cafes, online tea platforms, and health stores are accelerating the market's growth. Korean consumers are showing rising appreciation for the floral, citrus-infused profile of Earl Grey, often enjoyed hot or in milk tea formats.

Market Overview

The South Korean earl grey tea market is demonstrating modest but steady growth, stimulated by changing consumer trends towards premium and health beverages. Earl Grey tea is flavored with bergamot oil and comprises black tea, is also gaining popularity due to its urbane flavor and imagined health properties, like antioxidant activity. South Korea's high-energy café culture and greater awareness of international tea trends are promoting its growth to a large extent. Organic, sustainably produced tea flavor varieties are popular with young, environmentally aware consumers, while traditional Earl Grey continues to find universal use in the home and workplace. Consumption of the product has been extended to personal care and ready-to-drink beverages. Coffee competition and mature consumer unfamiliarity add low-level challenge. Fast growth can occur through internet tea shops, gourmet gift packaging, and foodservice innovation such as Earl Grey desserts and drinks.

Report Coverage

This research report categorizes the market for the South Korea earl grey tea market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea earl grey tea market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea earl grey tea market.

Driving Factors

The South Korea earl grey tea market is driven by rising demand for high-end flavored teas, expansion of the cafe culture, and increasing health consciousness. The flavor and antioxidant characteristics of Earl Grey evoke preference among urban working professionals and young adults. Organic, natural, and sustainably sourced tea trend helps drive expansion of organic Earl Grey lines. These applications in RTD teas, desserts, and specialty drinks in the bakery and cafe channels are also propelling visibility and demand on home channel and foodservice channels.

Restraining Factors

The market is limited because of South Korea's coffee culture monopoly and low per-capita tea consumption. Younger consumers are welcome but older segments are more loyal to traditional green teas. Dependence for import on high-quality Earl Grey blends can allow price changes. Absence of local production base and absence of promotion campaigns by domestic companies also negatively impact quicker market penetration.

Market Segmentation

The South Korea Earl Grey Tea Market share is classified into type and application.

• The conventional earl grey tea segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea earl grey tea market is segmented by type into organic earl grey tea, conventional earl grey tea. Among these, the conventional earl grey tea segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. Conventional varieties hold large share since they are budget-friendly and easily accessible in retail stores. Organic Earl Grey is gaining popularity among health-conscious shoppers and younger consumers, especially in online and specialty distribution channels.

• The food services segment dominated the market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea earl grey tea market is segmented by application into residential, food services, and personal care. Among these, the food services segment dominated the market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This segment dominates the market share because of frequent menu offerings such as Earl Grey milk teas and tea desserts. Home consumption is on the rise as consumers increasingly prioritize specialty teas in the home. Personal care, such as Earl Grey-scented personal care products, is an emerging application.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea earl grey tea market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• A Twosome Place
• Osulloc Co., Ltd.
• Ahmad Tea
• Twinings
• Stash Tea
• Bigelow Tea
• Otherss

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea earl grey tea market based on the below-mentioned segments:

South Korea Earl Grey Tea Market, By Type

• Organic Earl Grey Tea
• Conventional Earl Grey Tea

South Korea Earl Grey Tea Market, By Application

• Residential
• Food Services
• Personal Care