South Korea E-Cigarette Market Size, Share, and COVID-19 Impact Analysis, By Product (Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette), By Flavor (Tobacco, Botanical, Fruit, Sweet, Beverage, and Others), and South Korea E-Cigarette Market Insights, Industry Trend, Forecasts to 2035

South Korea E-Cigarette Market Insights Forecasts to 2035

• The South Korea E-Cigarette Market Size was Estimated at USD 450.6 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 5.43% from 2025 to 2035
• The South Korea E-Cigarette Market Size is Expected to Reach USD 805.9 Million by 2035

According to a research report published by Spherical Insights and Consulting, The South Korea E-Cigarette Market Size is anticipated to reach USD 805.9 Million by 2035, growing at a CAGR of 5.43% from 2025 to 2035.  The countrywide market growth is mostly being driven by the growing number of consumers looking for alternatives to traditional tobacco use.

Market Overview

The South Korean e-cigarette market encompasses the manufacture, sale, and use of electronic nicotine delivery systems (ENDS), such as devices and e-liquids, are all included in the South Korean e-cigarette market. By vaporizing a liquid solution also known as e-liquid or vape juice that usually contains nicotine, flavorings, and other additives, these products aim to offer an alternative to traditional tobacco smoking. The market offers a range of product categories, including heated tobacco products, rechargeable devices, modular systems, and disposable e-cigarettes. Additionally, as consumer preferences and health-conscious choices change, the South Korean e-cigarette market has become a vibrant and changing segment of the tobacco substitute market. Since they are thought to be less harmful than traditional cigarettes, e-cigarettes have gained popularity in the nation. These gadgets also provide a selection of vape juices, also known as e-liquids, which usually include flavorings, nicotine, and other ingredients. In addition, users can customize their experience to suit their desires due to the range of nicotine concentrations, which makes it a desirable choice for consumers trying to control or cut back on their nicotine intake. A complex interaction between changing consumer trends and regulatory measures is reflected in the South Korean e-cigarette market. In order to protect the public's health, government authorities have also put laws into place to monitor and regulate the e-cigarette market. These laws take into account things like age limitations, advertising guidelines, and product standards.

Report Coverage

This research report categorizes the market for the South Korea E-cigarette market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea E-cigarette market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea E-cigarette market.

Driving Factors

Growing awareness of the possible dangers of traditional smoking and a cultural shift towards healthier lifestyles are other factors driving this market's expansion. The South Korean e-cigarette market is still developing and providing a wide range of goods and flavors as consumers look more and more for alternatives. Additionally, the industry is positioned as a significant player in South Korea's changing tobacco and nicotine consumption landscape, which is anticipated to support the regional market in the forecast years due to its flexibility in responding to shifting consumer dynamics and regulatory environments.

Restraining Factors

E-cigarettes with synthetic nicotine are currently exempt from tobacco laws, which means they are not subject to taxes or environmental fees. Due to the disposal of non-biodegradable materials like plastics and lithium batteries, this regulatory gap not only reduces government revenue but also raises environmental issues.

Market Segmentation

The South Korea E-Cigarette Market Share is classified into product and flavor.

• The rechargeable e-cigarette segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea e-cigarette market is segmented by product into modular e-cigarette, rechargeable e-cigarette, next-generation e-cigarette, and disposable e-cigarette. Among these, the rechargeable e-cigarette segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. These gadgets are well-liked by frequent users due to their affordability, extended lifespan, and customizable features.

• The tobacco segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea E-cigarette market is segmented by flavor into tobacco, botanical, fruit, sweet, beverage, and others. Among these, the tobacco segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is driven by its steady demand across a range of e-cigarette brands and its strong preference among smokers who are transitioning. Because of their familiar taste and accessibility, tobacco-flavored e-cigarettes continue to be popular.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea e-cigarette market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• KT&G Corporation
• British American Tobacco Korea
• Philip Morris Korea
• JUUL Labs Korea
• Vape Korea
• Others

Recent Developments:

• In April 2025, South Korea’s e-cigarette market maintained strong growth momentum, with e-cigarette imports reaching US Doller 85.64 million, a 39.5% increase from the previous year, setting a new high in recent years. Amid the booming global e-cigarette market, synthetic nicotine products occupied the market gap due to their "legal gray" status, driving strong demand for new tobacco substitutes in South Korea. As import and sales channels diversified, the government’s regulatory gap for synthetic nicotine became increasingly prominent, making it urgent to regulate these products through legislative measures

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea e-cigarette market based on the below-mentioned segments:

South Korea E-Cigarette Market, By Product

• Modular E-Cigarette
• Rechargeable E-Cigarette
• Next-Generation E-Cigarette
• Disposable E-Cigarette

South Korea E-Cigarette Market, By Flavor

• Tobacco
• Botanical
• Fruit
• Sweet
• Beverage
• Others