South Korea Dry White Wine Market Size, Share, and COVID-19 Impact Analysis, By Grape Variety (Sauvignon Blanc, Chardonnay, Pinot Grigio, Chenin Blanc, Riesling, and Other Varieties), By Type (Still Wines and Sparkling Wines), and South Korea Dry White Wine Market Insights, Industry Trend, Forecasts to 2035

South Korea Dry White Wine Market Size Insights Forecasts to 2035

• The South Korea Dry White Wine Market size is Expected to Grow at a CAGR of around 3.8% from 2025 to 2035
• The South Korea Dry White Wine Market size is expected to hold a significant Share by 2035

According to a research report published by Spherical Insights & Consulting, the South Korea Dry White Wine Market Size is anticipated to grow at a CAGR of 3.8% from 2025 to 2035. The market is driven by growing consumer preference for low-calorie, refreshing alcoholic beverages. It is also fueled by increased availability of imported dry white wines through online and premium retail channels.

Market Overview

South Korean dry white wine market is experiencing gradual growth due to growing interest in wine consumption among Millennials and Gen Z consumers. Dry white wines are popular because of their refreshing and crisp nature as well as lower alcohol level. Sauvignon Blanc and Chardonnay are popular white varietals, followed by Pinot Grigio and Riesling. White wine is increasingly popular as a table wine as well as for social consumption. Still whites lead the market, but sparkling whites are also picking up pace in fine dining and celebratory environments. The market is driven by rising wine literacy, promotion, and growth of new retail and Internet platforms.

Report Coverage

This research report categorizes the market for the South Korea dry white wine market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea dry white wine market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea dry white wine market.

Driving Factors

Dry white wine is increasingly popular in South Korea as it is less body-full, more food-compatible, and a healthier form of liquor. People are seeking foreign varieties of grapes and pair wines with Korean foods as well as foreign foods. Retail availability, marketing, and wine tastings are increasing consumer awareness and building the market for dry white wine. High wine drinking among women, expansion of boutique wine stores, and improvements in cold-chain wine import logistics are some causes fuelling further market growth.

Restraining Factors

The South Korean dry white wine market is challenged by high import duties, stiff competition from traditional drinks (soju and beer), and slimmer awareness in established markets. High-end variety dry white wines struggle in rural and cost-sensitive markets because volatile foreign exchange rates and shipping costs of international transport also affect the pricing and profitability of overseas wines.

Market Segmentation

The South Korea Dry White Wine Market share is classified into grape variety and type.

• The sauvignon blanc segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea dry white wine market is segmented by grape variety into sauvignon blanc, chardonnay, pinot grigio, chenin blanc, riesling, and other varieties. Among these, the sauvignon blanc segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. Its acidity and citrusy taste are well-adapted to Korean seafood and fusion foods. Chardonnay comes in second because it's so versatile and popular on a global scale.

• The still wines segment dominated the market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea dry white wine market is segmented by type into still wines and sparkling wines. Among these, the still wines segment dominated the market share in 2024 and is expected to grow at a significant CAGR during the forecast period. White wines are universally consumed on regular meals and social occasions. Nevertheless, sparkling white wines such as Champagne and Prosecco are increasingly popular, particularly in upscale dining and special events.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea dry white wine market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Lotte Liquor
• HiteJinro
• Shinsegae L&B
• Vina Concha Y Toro
• Pernod Ricard Korea
• Kooksoondang
• Wine Korea Co., Ltd.
• Diageo Korea
• Maison Castel
• Treasury Wine Estates
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea dry white wine market based on the below-mentioned segments:

South Korea Dry White Wine Market, By Grape Variety

• Sauvignon Blanc
• Chardonnay
• Pinot Grigio
• Chenin Blanc
• Riesling
• Other Varieties

South Korea Dry White Wine Market, By Type

• Still Wines
• Sparkling Wines