South Korea Digital Advertising Market Size, Share, and COVID-19 Impact Analysis, By Platform (Computer and Smartphone), By Format (Text, Image, and Video), By Type (Search Advertising and Banner Advertising), and South Korea Digital Advertising Market Insights, Industry Trend, Forecasts to 2035

South Korea Digital Advertising Market Insights Forecasts to 2035

• The South Korea Digital Advertising Market Size Was Estimated at USD 5915.1 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 18.44% from 2025 to 2035
• The South Korea Digital Advertising Market Size is Expected to Reach USD 38041.9 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, The South Korea Digital Advertising Market Size is anticipated to Reach USD 38041.9 Million by 2035, Growing at a CAGR of 18.44% from 2025 to 2035. Customers prefer watching videos over static ads, video advertising is becoming more and more important.

Market Overview

The technique of promoting businesses, goods, or services using internet platforms is known as digital advertising.  To reach particular target audiences with customized messaging, this encompasses a variety of digital venues, including websites, social media, search engines, and mobile apps. Compared to traditional approaches, digital advertising allows firms to reach potential clients worldwide with relatively low cost because it defies geographical constraints.  Social networking sites are still an effective way to connect with a wide range of people.  Social media may be used by advertisers to generate leads, increase interaction, and raise brand awareness.  Programmatic advertising, which buys and sells ad space using automated technology, is evolving.  This enables improved campaign targeting, efficiency, and optimization. boosting digital literacy initiatives, growing broadband infrastructure, and accelerating the uptake of digital technologies across a variety of industries.

Report Coverage

This research report categorizes the market for South Korea digital advertising market based on various segments and regions forecasts revenue growth, and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea digital advertising market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment South Korea digital advertising market.

Driving Factors

The increasing internet and smartphone penetration, rising social media usage, and advancements in data analytics and AI technologies. Businesses seek cost-effective, targeted marketing solutions, boosting demand for digital platforms. Growth in e-commerce and digital content consumption further fuels the market. Real-time performance tracking, programmatic advertising, and personalized ad experiences enhance effectiveness.

Restraining Factors

The growing concerns over data privacy and stringent regulations like GDPR, which limit targeting capabilities. Ad fraud, including click fraud and bot traffic, undermines campaign effectiveness and advertiser trust. Increasing use of ad blockers reduces audience reach, while market saturation raises competition and costs.

Market Segmentation

The South Korea digital advertising market share is classified into platform, format, and type.

• The computer segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea digital advertising market is segmented by platform into computer and smartphone. Among these, the computer segment held a significant share in 2024 and is expected to grow at a substantial CAGR during the forecast period. As companies depend more and more on cutting-edge computing technologies to improve their marketing campaigns, the computer portion of digital advertising is expanding steadily. With the advent of artificial intelligence (AI), machine learning, and big data analytics, businesses are utilizing robust computer systems to analyze enormous volumes of customer data, optimize ad targeting, and personalize content.

• The text segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea digital advertising market is segmented by format into text, image, and video. Among these, the text segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The increasing use of AR applications in many industries is driving the segmental growth.  Businesses are realizing how useful augmented reality (AR) software is for improving training simulations, enabling remote help, and producing immersive gaming and retail experiences.

• The search advertising segment dominated share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea digital advertising market is segmented by type into search advertising and banner advertising. Among these, the search advertising segment dominated share in 2024 and is expected to grow at a significant CAGR during the forecast period. Businesses may track user interactions with ads, measure campaign success, and keep an eye on their campaigns with this advertising style.  By choosing the best keywords and organizing upcoming promotions, these insights help businesses maximize their plans.  Furthermore, search engines give advertisers the option to target particular consumer attributes like location, gender, and age, allowing for the production of highly customized advertisements.  The search advertising market is expanding as a result of these benefits.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea digital advertising market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the companies' current news and developments, including product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Cheil Worldwide
• Innocean worldwide
• Daehong
• HS Ad
• Oricom
• Nasmedia
• Motus
• BGF Networks
• SBS MNC
• Enchmarketing Co., Ltd.
• Incross
• Others

Recent Developments:

• In June 2025, As the capital and largest city, Seoul is the heart of South Koreas political, economic, and cultural activities. It is home to tech giants like Samsung and LG and leads in finance, innovation, and K-culture. The city is also known for its smart infrastructure and dynamic urban lifestyle.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea digital advertising market based on the below-mentioned segments:

South Korea Digital Advertising Market, By Platform

• Computer
• Smartphone

South Korea Digital Advertising Market, By Format

• Text
• Image
• Video

South Korea Digital Advertising Market, By Type

• Search Advertising
• Banner Advertising