South Korea CRM Software Market Size, Share, and COVID-19 Impact Analysis, By Component (Software and Services), By Deployment (On-Premise, Cloud, and Hybrid), and South Korea CRM Software Market Insights, Industry Trend, Forecasts to 2035

South Korea CRM Software Market Insights Forecasts to 2035

• The South Korea CRM Software Market Size was Estimated at USD 934 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 7.57% from 2025 to 2035
• The South Korea CRM Software Market Size is Expected to Reach USD 2085 Million by 2035

According to a research report published by Spherical Insights & Consulting, The South Korea CRM Software Market Size is anticipated to reach USD 2085 Million by 2035, growing at a CAGR of 7.57% from 2025 to 2035. Expanding as a result of strong government support for cloud adoption, growing demand for individualized customer experiences, and quick digital transformation across industries. In order to improve engagement, optimize processes, and obtain a competitive edge in a tech-driven economy, businesses are investing more and more in CRM solutions with AI integration.

Market Overview

The South Korea CRM software market refers to the ecosystem of platforms and services that assist companies in managing customer relationships through tools for marketing, customer service, sales automation, and analytics is referred to as the CRM software market in South Korea. In industries like retail, banking, telecommunications, and government, these solutions help businesses monitor consumer interactions, tailor interactions, and increase retention. Additionally, the government's focus on creating a knowledge-based economy encourages technological advancements, which in turn spurs the adoption of CRM software. The rise of e-commerce has further sped up the shift to CRM systems by allowing companies to better understand customer behavior and tailor their offerings. Furthermore, businesses can explore a wide range of opportunities in the South Korean CRM software market. Small and medium-sized businesses (SMEs), which make up a sizable section of the economy, are increasingly using CRM solutions. This gives software companies a great chance to tailor their products to meet the particular needs of these companies.

Report Coverage

This research report categorizes the market for the South Korea CRM software market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea CRM software market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea CRM software market.

Driving Factors

One of the key factors influencing the CRM software market in South Korea is the growing significance of customer experience. The last two years have seen a 15% rise in customer expectations for individualized services, according to a South Korea Customer Satisfaction Index survey. Businesses in South Korea are investing in CRM solutions that enable better data analytics and tailored customer interactions in response to the country's increasingly discriminating consumers. The CRM market is growing as businesses look to increase customer loyalty because many big retailers, like Shinsegae, are implementing CRM systems to better understand customer preferences and raise service standards.

Restraining Factors

The market for CRM software in South Korea is being held back by a number of important factors, such as limited CRM adoption among SMEs, high customization costs, integration issues with legacy systems, and data security concerns. These problems hinder scalability and slow deployment in a variety of business contexts.

Market Segmentation

The South Korea CRM software market share is classified into component and deployment.

• The software segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea CRM software market is segmented by component into software and services. Among these, the software segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Software is given a lot of attention in this changing environment since companies are realizing more and more how important it is to have cutting-edge solutions that make data management and customer interaction easier. Because software solutions can improve customer experiences, streamline communications, and increase operational efficiency, they are becoming more and more popular. One major factor propelling the use of CRM software in South Korea is the growing trend of digital transformation across a number of industries.

• The cloud segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea CRM software market is segmented by deployment into on-premise, cloud, and hybrid. Among these, the cloud segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The market for cloud-based solutions is expected to grow significantly over the next several years due to businesses' growing need for scalability and flexibility.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea CRM software market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• NAMU ai
• SRPOST Inc.
• Fridays Lab
• MindwareWorks Inc.
• Windmillsoft
• Others

Recent Developments:

• In July 2025, ON24 (NYSE: ONTF), a leading intelligent engagement platform for b2b sales and marketing, had announced a strategic partnership with performars, a specialist in revenue operations (RevOps), CRM consulting, and digital growth enablement. the collaboration had driven ON24's continued expansion into the high-growth markets of south korea and taiwan, enabling local enterprises to drive revenue by capturing, converting, and scaling first-party digital customer engagement.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea CRM Software Market based on the below-mentioned segments:

South Korea CRM Software Market, By Component

• Software
• Services

South Korea CRM Software Market, By Deployment

• On-Premise
• Cloud
• Hybrid