South Korea Craft Beer Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Ales, Lagers, and Others), By Age Group (21-35 Years Old, 40-54 Years Old, 55 Years and Above), and South Korea Craft Beer Market Insights, Industry Trend, Forecasts to 2035.

South Korea Strategic Management Market Insights Forecasts to 2035

• The South Korea Craft Beer Market Size is Expected to Grow at a CAGR of around 8.46% from 2024 to 2035  

• The South Korea Craft Beer Market Size is Expected to reach a significant share by 2035.   

According to a research report published by Spherical Insights & Consulting, The South Korea Craft Beer Market Size is expected to Grow 8.46% CAGR from 2024 to 2035, is expected to reach a significant share by 2035. The market is expanding as a consequence of favorable government regulations, a growing number of microbreweries, rising consumer demand for distinctive flavors, rising disposable incomes, and the impact of international craft beer trends.

Market Overview

The market for craft beer in South Korea is the area of the beer industry that includes independent, small-scale breweries that create unique, premium beers. These breweries set themselves apart from mass-produced beers by emphasizing originality, regional ingredients, and distinctive brewing methods. Additionally, one major trend driving market expansion is the use of unusual flavors and regional ingredients by breweries to appeal to daring palates. Additionally, the market is expanding due to shifting consumer preferences toward healthier lifestyles, which has resulted in the creation of craft beer varieties with lower calorie and alcohol content. Moreover, despite recent relaxations, the craft beer market still faces obstacles like fierce competition from well-established breweries, high production costs, and strict regulations. However, expanding market reach through social media marketing, online sales and distribution, and trying out new flavors and sustainable brewing methods to attract more consumers are all offering profitable prospects for market growth.

Report Coverage

This research report categorizes the market for the South Korea craft beer market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea craft beer market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea craft beer market.

Driving Factors

The craft breweries provide a range of inventive and artisanal beers to meet the market's growing demand for diverse and distinctive beer flavors. In addition, rising disposable income and the expansion of small-scale breweries and brewpubs, especially in cities, are contributing to the growth of the craft beer market in South Korea by creating a thriving craft beer culture.

Restraining Factors

Younger generations in South Korea are becoming less interested in traditional drinking customs, marking a cultural shift in the country. Beer consumption has decreased as a result of factors like economic pressures and growing health consciousness. For the craft beer industry, which depends on a steady customer base, this trend presents a challenge.

Market Segmentation

The South Korea craft beer market share is classified into product type and age group.

• The ales segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea craft beer market is segmented by product type into ales, lagers, and others. Among these, the ales segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Ales are a wide variety of craft beers made with top-fermenting yeast and fermented at higher temperatures. This method shortens the fermentation time and frequently yields beers with strong, nuanced flavors and scents. The market is expanding due to the growing demand for various types of ales, such as porters, stouts, India Pale Ales (IPAs), and pale ales. They are well-liked by craft beer aficionados looking for complex and diverse flavor profiles because of their fruity and spicy notes.

• The 21-35 years old segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea craft beer market is segmented by age group into 21-35 years old, 40-54 years old, 55 years and above. Among these, the 21-35 years old segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The market for craft beer is largely driven by consumers between the ages of 21 and 35, who are drawn to the trend of supporting local and artisanal products, social drinking experiences, and distinctive and varied flavors. Due to their high level of digital media engagement, members of this age group frequently find new beers via craft beer apps, social media, and online reviews.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea craft beer market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Jeju Beer Company
• The Booth Brewing Co.
• Magpie Brewing Co.
• Hand and Malt Brewing Company
• Amazing Brewing Company
• Craftworks Taphouse
• Others

Recent Developments:

• In April 2023, Asahi Group announced the availability of Asahi Super Dry Nama Jokki Can in South Korea. Beginning in May 2023, the product which was already popular in Japan was released in limited quantities. Its distribution in South Korea was handled by LOTTE Asahi Liquor Co., Ltd., a subsidiary of Asahi Group.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea craft beer market based on the below-mentioned segments:

South Korea Craft Beer Market, By Product Type

• Ales
• Lagers
• Others

South Korea Craft Beer Market, By Age Group

• 21-35 Years Old
• 40-54 Years Old
• 55 Years and Above