South Korea Bidets Market Size, Share, and COVID-19 Impact Analysis, By Type (Ceramic Bidets, Over Rim Bidets, Toilet Seat Bidets, Handheld Bidets, Portable Bidets, and Others), By Category (Electronic and Manual), and South Korea Bidets Market Insights, Industry Trend, Forecasts to 2035

South Korea Bidets Market Insights Forecasts to 2035

• The South Korea Bidets Market Size was Estimated at USD 1 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 6.55% from 2025 to 2035
• The South Korea Bidets Market Size is Expected to Reach USD 2.01 Billion by 2035

According to a Research Report Published by Spherical Insights & Consulting, the South Korea Bidets Market Size is Anticipated to Reach USD 2.01 Billion by 2035, Growing at a CAGR of 6.55% from 2025 to 2035. Given the increased awareness of hygiene, particularly among urban consumers looking for more environmentally friendly toilet paper substitutes. Government sanitation programs and technological developments, such as smart bidets with heated seats and water pressure controls, are also encouraging adoption in both the residential and commercial sectors.

Market Overview

The industry sector devoted to the manufacture, sale, and uptake of bidet products is known as the South Korean bidets market. Additionally, development and a rise in new residential construction are creating opportunities for the South Korean bidet market. The need for space-saving bathroom solutions is increasing as more people live in apartments and other small spaces, and bidets can help. Bidets in contemporary bathrooms can also draw customers wishing to improve their home's amenities as the trend of home remodeling continues. Smart bidets have been incorporated into home automation systems, reflecting a recent shift in consumer preferences toward high-tech features. This pattern is consistent with South Korea's reputation for technological innovation and the country's extensive use of smart devices. Retail outlets are becoming more varied, and many customers are choosing to shop online.

Report Coverage

This research report categorizes the market for the South Korea bidets market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea bidets market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea bidets market.

Driving Factors

The South Korean Bidets Market Industry is being driven by the growing awareness of personal hygiene in the country. Since bidets are thought to be more hygienic than conventional toilet paper, consumers are choosing them more and more as health consciousness rises. 68% of South Koreans are currently actively looking for products that improve body care and personal hygiene, according to the country's Ministry of Health and Welfare. This change is in line with global trends that emphasize the significance of good hygiene practices for health, as reported by agencies like the World Health Organization (WHO). The South Korean bidets market is expected to grow significantly as a result of the increased demand for bidets, which enable better cleaning.

Restraining Factors

The market for bidets in South Korea is hampered by a number of factors, including high installation costs, low consumer awareness, space constraints in urban homes, low adoption in rural areas, traditional hygiene preferences, plumbing compatibility issues, maintenance complexity, lack of skilled technicians, price sensitivity, low penetration in rental housing, limited marketing outreach, slow replacement cycles, regulatory obstacles, water usage concerns, import dependency, low SME investment, limited product differentiation, retail channel fragmentation, installation time, and perceived luxury positioning.

Market Segmentation

The South Korea bidets market share is classified into type and category.

• The toilet seat bidets segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea bidets market is segmented by type into ceramic bidets, over rim bidets, toilet seat bidets, handheld bidets, portable bidets, and others. Among these, the toilet seat bidets segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Customers looking for comfort and technological upgrades like heated seats and adjustable water pressure are drawn to toilet seat bidets because of their simple installation and intuitive features.

• The electronic segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea bidets market is segmented by category into electronic and manual. Among these, the electronic segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Advanced features like heated seats, pressure controls, adjustable water temperature, and air dryers are driving the popularity of electronic bidets, which are a popular option for tech-savvy consumers looking for increased comfort and convenience.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea bidets market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Inus Co. Ltd.
• Coway Co. Ltd.
• VOVO Corporation
• TREVI (ACE LIFE Co. Ltd.)
• IZEN Co. Ltd.
• Others

Recent Developments:

• In July 2024, Daelim Bath had launched the Smartlet Edge IoT Integrated Bidet (DST-4000 IOT), which connected to a smartphone app for personalized settings, accident alerts for elderly users, and scheduled sterilization—prioritizing safety and convenience.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea Bidets Market based on the below-mentioned segments:

South Korea Bidets Market, By Type

• Ceramic Bidets
• Over Rim Bidets
• Toilet Seat Bidets
• Handheld Bidets
• Portable Bidets
• Others

South Korea Bidets Market, By Category

• Electronic
• Manual