South Korea Beauty Tech Market Size, Share, and COVID-19 Impact Analysis, By Technology (Artificial Intelligence (AI) and Augmented Reality (AR)), By Product Category (Skincare Devices and Cosmetics), and South Korea Beauty Tech Market Insights, Industry Trend, Forecasts to 2035

South Korea Beauty Tech Market Insights Forecasts to 2035

• The South Korea Beauty Tech Market Size Was Estimated at USD 2,147.2 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 22.47% from 2025 to 2035
• The South Korea Beauty Tech Market Size is Expected to Reach USD 19,968.0 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, the South Korea Beauty Tech Market Size is Anticipated to Reach USD 19,968.0 Million by 2035, Growing at a CAGR of 22.47% from 2025 to 2035. Technological developments, changing consumer preferences, and the growing need for customized beauty solutions are the main drivers of the beauty tech industry's growth.

Market Overview

The beauty tech market refers to the integration of advanced technologies such as artificial intelligence (AI), augmented reality (AR), and the Internet of Things (IoT) into beauty and personal care solutions. It enables personalized skincare, virtual try-ons, real-time skin analysis, and smart beauty devices. Key benefits include enhanced customer experience, improved product effectiveness, and data-driven personalization. Opportunities are expanding with the rise of e-commerce, tech-savvy consumers, and demand for innovative self-care tools. In South Korea, government initiatives promoting digital innovation, AI R&D funding, and support for K-beauty exports encourage growth in beauty tech. Collaborations between beauty brands and tech startups, along with regulatory support for safe, tech-enabled cosmetics, further enhance South Korea’s leadership in the global beauty tech landscape.

Report Coverage

This research report categorizes the market for South Korea beauty tech market based on various segments and regions forecasts revenue growth, and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea beauty tech market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment South Korea beauty tech market.

Driving Factors            

Rapid technological innovation, particularly in AI diagnostics, AR try-ons, and smart home devices, enables personalized skincare and enhances user convenience. Rapid technological innovation, particularly in AI diagnostics, AR try-ons, and smart home devices, enables personalized skincare and enhances user convenience. E-commerce growth, influencer marketing, and digital engagement further accelerate the adoption of tech-driven beauty services.

Restraining Factor

High costs of advanced devices and AI systems limit the adoption premium gadgets remain inaccessible to average consumers and small businesses. Regulatory hurdles for medical-grade equipment add complexity and delay launches. Consumer skepticism over safety, efficacy, and data privacy slows uptake despite innovation.        

Market Segmentation

The South Korea beauty tech market share is classified into technology and product category.

• The artificial intelligence (AI) segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea beauty tech market is segmented by technology into artificial intelligence (AI) and augmented reality (AR). Among these, the artificial intelligence (AI) segment held a significant share in 2024 and is expected to grow at a substantial CAGR during the forecast period. Its advanced personalization capabilities include skin analysis, product recommendations, and virtual consultations. AI enhances user experience, streamlines purchasing decisions, and supports data-driven product development.

• The skincare devices segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea beauty tech market is segmented by product category into skincare devices and cosmetics. Among these, the skincare devices segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Growing demand for personalized, at-home beauty solutions. Innovations in cleansing, anti-aging, and skin rejuvenation technologies have boosted consumer interest, driving strong growth through convenience, efficacy, and tech-enabled skincare routines.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea beauty tech market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the companies' current news and developments, including product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• lululab
• TOUN28
• Chowis Co., Ltd.
• Reziena
• LILLYCOVER
• Medicube
• AmorePacific
• BluePrintLAB
• Skin Food
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea beauty tech market based on the below-mentioned segments:

South Korea Beauty Tech Market, By Technology

• Artificial Intelligence (AI)
• Augmented Reality (AR)

South Korea Beauty Tech Market, By Product Category

• Skincare Devices
• Cosmetics