South Korea Athleisure Market Size, Share, and COVID-19 Impact Analysis, By Type (Mass Athleisure, Premium Athleisure), By Product (Yoga Apparels (Tops, Pants, Unitards, Capris, Others) Hoodies, Shirts, Leggings, Shorts, and Others), and South Korea Athleisure Market Insights, Industry Trend, Forecasts to 2035

South Korea Athleisure Market Insights Forecasts to 2035

• The South Korea Athleisure Market Size was estimated at USD 7,471.0 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 6.39% from 2025 to 2035
• The South Korea Athleisure Market Size is Expected to Reach USD 14,770.5 Million by 2035

According to a research report published by Spherical Insights & Consulting, the South Korea Athleisure Market is anticipated to reach USD 14,770.5 million by 2035, growing at a CAGR of 6.39% from 2025 to 2035. Recent technological developments in textile manufacturing, the growing popularity of casual dress codes in the workplace, the growing influence of K-pop and Korean celebrities, and the growing health and wellness trend among South Koreans are some of the major factors propelling the market.

Market Overview

The South Korean athleisure market encompasses a vibrant subset of the fashion and lifestyle sector, the South Korean athleisure market is defined by the combination of casual clothing and athletic wear. People can move easily from workouts to social situations thanks to athleisure clothing, which is made to be both fashionable for daily wear and practical for physical activities. Additionally, the market is expanding as a result of women's growing involvement in sports and fitness activities, which fuels the rising demand for women's athleisure clothing. Furthermore, the market is expanding due to the continuous search for eco-friendly and sustainable fashion options, which has resulted in the creation of athleisure clothing made from organic and recycled materials. In addition, the growing middle class is driving growth because they have more money to spend on high-end athleisure brands. Moreover, the implementation of various government regulations that promote sports and leisure pursuits is supporting the expansion of the market.

Report Coverage

This research report categorizes the market for the South Korea athleisure market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea athleisure market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea athleisure market.

Driving Factors

The market is expanding due to the growing influence of K-pop culture and Korean celebrities, who are renowned for leading stylish and health-conscious lives. In addition, the market is expanding due to recent technological developments in textile production that have produced high-quality, long-lasting, and cozy textiles that enhance the appeal of athleisure clothing. Additionally, the market is growing as a result of the emergence of social media marketing, which is essential in promoting athleisure as a lifestyle and raising consumer awareness and engagement. Additionally, the market is expanding as a result of the increasing acceptance of casual dress codes in the workplace, which encourage the use of athleisure clothing.

Restraining Factors

The athleisure industry is susceptible to supply chain disruptions brought on by global occurrences like pandemics, transportation problems, and natural disasters. Market expansion may be impacted by these interruptions since they may affect production schedules, inventory availability, and ultimately the capacity to deliver goods to clients on time.

Market Segmentation

The South Korea athleisure market share is classified into type and product.

• The mass athleisure segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea athleisure market is segmented by type into mass athleisure and premium athleisure. Among these, the mass athleisure segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Accessibility and affordability, appealing to a wide range of customers in all age groups; a strong presence of domestic brands that provide fashionable yet reasonably priced options, such as Topten10, Musinsa Standard, and Andar.

• The leggings segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea athleisure market is segmented by product into yoga apparels (tops, pants, unitards, capris, others) hoodies, shirts, leggings, shorts, and others. Among these, the leggings segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Growing fitness and wellness culture as more consumers engage in yoga, pilates, and gym sessions, there is a greater need for fashionable yet practical sportswear.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea athleisure market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Kolon Industries FnC
• Musinsa
• Andar
• Xexymix
• Topten10
• Lululemon Korea
• Others

Recent Developments:

• In August 2023, Lululemon Athletica Inc., dubbed the Chanel of yoga wear, tapped into South Korea’s live commerce market, a move that industry watchers said indicated its shift away from a direct-to-customer (D2C)-focused sales strategy

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea Athleisure Market based on the below-mentioned segments:

South Korea Athleisure Market, By Type

• Mass Athleisure
• Premium Athleisure

South Korea Athleisure Market, By Product

• Yoga Apparels

• Tops
• Pants
• Unitards
• Capris
• Others

• Hoodies
• Shirts
• Leggings
• Shorts
• Others