South Korea Affective Computing Market Size, Share, and COVID-19 Impact Analysis, By Technology (Touch-Based and Touchless), By End Use (Automotive, BFSI, Government, Healthcare, IT and Telecom, and Others), and South Korea Affective Computing Market Insights, Industry Trend, Forecasts to 2035.

South Korea Affective Computing Market Insights Forecasts to 2035

• The South Korea Affective Computing Market Size was estimated at USD 1.5 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 26.61% from 2025 to 2035
• The South Korea Affective Computing Market Size is Expected to Reach USD 20.1 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the South Korea Affective Computing Market Size is anticipated to reach USD 20.1 Billion by 2035, growing at a CAGR of 26.61% from 2025 to 2035. The country's market growth is mostly being driven by the growing emphasis on developing individualized and flexible learning experiences for students as well as the broad use of machine learning (ML) models.

Market Overview

The South Korea affective computing market refers to the industry centered on developing technologies that allow machines to perceive, understand, and react to human emotions is known as the "affective computing market" in South Korea. In order to examine non-verbal clues like facial expressions, voice tones, gestures, and physiological signals, this field combines artificial intelligence, cognitive science, and psychology. Additionally, the affective computing market in South Korea is at the forefront of cutting-edge technological integration, combining computer science, psychology, and cognitive science to interpret consumers nonverbal emotional cues. The use of affective computing in autonomous systems and e-learning platforms is one of its most well-known uses in the country. Affective computing improves the overall interaction and user experience in autonomous systems, like robotics and artificial intelligence, by helping the machines better understand and react to human emotions. Moreover, this is particularly valuable in sectors like customer service, where understanding and responding to user emotions are crucial for effective engagement. Further, by assessing students' emotional states, the technology can customize learning materials to meet each student's needs, creating a more productive and interesting learning environment.

Report Coverage

This research report categorizes the market for the South Korea affective computing market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea affective computing market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea affective computing market.

Driving Factors

The market for affective computing in South Korea is crucial to changing how businesses approach customer service and sales tactics. Additionally, businesses can improve their goods and services, resulting in more successful marketing campaigns and happier customers, by learning more about the emotional reactions of users. With South Korea's continued status as a technological center, the affective computing market is expected to grow significantly. The country's dedication to utilizing cutting-edge technologies for improved human-machine interaction and customized experiences is demonstrated by the incorporation of emotion AI across a range of industries. Consequently, this is anticipated to support market expansion throughout the anticipated timeframe.

Restraining Factors

Affective computing emotion recognition systems gather behavioral and biometric information, such as physiological signals, voice tones, and facial expressions. Particularly in fields like healthcare or education where privacy is crucial, this raises questions regarding user consent, possible unintentional surveillance, and the misuse or unauthorized sharing of emotional data.

Market Segmentation

The South Korea affective computing market share is classified into technology and end use.

• The touchless segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea affective computing market is segmented by technology into touch-based and touchless. Among these, the touchless segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This dominance stems from the increasing use of gesture tracking, voice analysis, and facial recognition, particularly in industries like healthcare, education, and automotive, where non-contact emotion detection improves user experience, safety, and personalization.

• The healthcare segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea affective computing market is segmented by end use into automotive, BFSI, government, healthcare, IT and telecom, and others. Among these, the healthcare segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This dominance is fueled by the incorporation of emotion-aware technologies into therapeutic tools, patient engagement, and mental health monitoring. Through facial expressions, voice intonation, and physiological cues, affective computing assists medical professionals in deciphering patients' emotional states, improving diagnosis, treatment customization, and overall quality of care.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea affective computing market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Samsung SDS Co., Ltd.
• LG CNS Co., Ltd.
• Saltlux Inc.
• Mindlogic Co., Ltd.
• AIBrain Inc.
• Others

Recent Developments:

• In April 2025, A humanoid robot research and development alliance comprising government, academic institutions, and robot manufacturing companies was launched in 2025. Major South Korean robot manufacturers, along with small and medium-sized component suppliers, software firms, and universities, were included in the alliance

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea Affective Computing Market based on the below-mentioned segments:

South Korea Affective Computing Market, By Technology

• Touch-Based
• Touchless

South Korea Affective Computing Market, By End Use

• Automotive
• BFSI
• Government
• Healthcare
• IT and Telecom
• Others