Global Salon Services Market Size, Share, and COVID-19 Impact Analysis, By Service Type (Hair Care, Nail Care, Skin Care, and Others), By Gender (Male and Female), By Age Group (Teenagers, Young Adults, Middle-Aged Customers, and Senior Citizens), By Income Level (Upper-Income, Middle-Income, and Lower-Income), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2032

Industry: Consumer Goods


Global Salon Services Market Insights Forecasts to 2032

  • The Salon Services Market Size was valued at USD 215.07 Billion in 2022.
  • The Market is growing at a CAGR of 8.4% from 2023 to 2032
  • The Worldwide salon services market is expected to reach USD 481.81 Billion by 2032
  • Asia-Pacific is expected to grow the fastest during the forecast period

Global Salon Services Market

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The Global Salon Services Market is expected to reach USD 481.81 Billion by 2032, at a CAGR of 8.4% during the forecast period 2023 to 2032.


Market Overview

Salon services encompass a wide range of beauty and grooming treatments provided by trained professionals in a salon or spa setting. These services typically include hair care, such as haircuts, styling, coloring, and extensions, as well as nail care, such as manicures and pedicures. Skin care treatments like facials, peels, and waxing are also commonly offered in salons. Additionally, many salons provide makeup application and bridal services for special occasions. Some salons may also offer other services such as massage, body treatments, and spa packages for relaxation and pampering. Salon services are tailored to meet the individual needs and preferences of clients, and are aimed at enhancing their appearance, promoting self-care, and boosting their confidence.


Report Coverage

This research report categorizes the market for salon services market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the salon services market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segments of the salon services market.



Global Salon Services Market Report Coverage

Report CoverageDetails
No. of Pages:200
Tables, Charts & Figures:100

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Driving Factors

The salon services market is driven by various factors that contribute to its growth and expansion. Changing consumer preferences and lifestyles, with an increased focus on appearance and grooming, create a demand for salon services. The dynamic beauty and fashion industry, with constant innovations in hairstyles, nail art, makeup, and skincare, fuels the demand for specialized salon services. The bridal industry also plays a significant role, with brides and bridal parties seeking tailored services for weddings and special occasions. Increasing disposable income and urbanization provide consumers with higher spending power, leading to greater indulgence in salon services. Additionally, social media and beauty influencers influence consumer expectations and trends, further driving the demand for a wide range of salon services. These drivers collectively contribute to the growth and development of the salon services market.


Restraining Factors

The salon services market faces several restraints that can impact its growth and profitability. Intense competition among salon service providers is a significant challenge, with a saturated market making it difficult to attract and retain customers. The high costs associated with maintaining a salon, including rent, utilities, supplies, and labor, can put pressure on profit margins. Regulatory compliance and licensing requirements can also add complexity and costs to operating a salon business. Economic fluctuations, consumer spending patterns, and external factors such as pandemics or recessions can affect the demand for salon services. Changing consumer preferences and trends, including DIY beauty treatments at home or natural beauty products, can also impact the demand for salon services.


Market Segmentation

  • In 2022, the hair care category accounted for around 48.3% market share

On the basis of service type, the global salon services market is segmented into hair care, nail care, skin care, and others. The hair care segment is dominating the market with the largest market share in 2022. This segment encompasses a wide range of services, including haircuts, styling, coloring, and treatments, which are in high demand among consumers looking for professional solutions to their hair care needs. The hair care segment's dominance can be attributed to factors such as increasing consumer awareness about hair care, changing fashion trends, and the growing emphasis on personal grooming, all of which contribute to the sustained demand for hair care services in the salon industry.


  • In 2022, the female segment dominated the market with around 52.7% revenue share

Based on the technology, the global salon services market is segmented into male and female. Out of this, the female segment is dominating the market with the largest market share in 2022. Women are the primary consumers of various salon services, including haircuts, styling, coloring, makeup, and other beauty treatments. This dominance of the female segment can be attributed to factors such as societal norms, cultural preferences, and personal grooming habits. The salon industry continues to cater to the diverse needs and preferences of the female segment through a wide range of services, products, and specialized treatments aimed at enhancing their beauty and well-being.


Regional Segment Analysis of the Salon Services Market

  • North America (U.S., Canada, Mexico) 
  • Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
  • Asia-Pacific (China, Japan, India, Rest of APAC)
  • South America (Brazil and the Rest of South America) 
  • The Middle East and Africa (UAE, South Africa, Rest of MEA)


North America dominated the market with around 42.5% revenue share in 2022.


Global Salon Services Market

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North America has been the dominant region in the salon services market. With its mature beauty and fashion industry, changing consumer preferences, and high disposable income, North America has witnessed significant growth in the demand for salon services. The region is home to numerous established salon chains, beauty brands, and beauty professionals, catering to a diverse consumer base. Additionally, the influence of social media, beauty influencers, and celebrity culture has further driven the demand for salon services in North America. The region's strong economic growth, urbanization, and consumer spending patterns have contributed to its dominance in the salon services market.


Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global salon services market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.


List of Companies:

  • L'Oréal SA
  • Procter & Gamble Co.
  • Estée Lauder Companies Inc.
  • Coty Inc.
  • Revlon Inc.
  • Henkel AG & Co. KGaA
  • Regis Corporation
  • Ulta Beauty Inc.
  • Ratner Companies LLC
  • Great Clips Inc.
  • Toni & Guy Hairdressing


Key Target Audience

  • Market Players
  • Investors
  • End-Users
  • Government Authorities 
  • Consulting and Research Firm
  • Venture Capitalists
  • Value-Added Resellers (VARs)


Recent Developments

  • In May 2022, Book Salon, a Helsinki-based SaaS technology start-up, announced intentions to spend USD 3.28 million in the development of an advanced payment processing and appointment booking platform for European beauty and wellness salons. This all-in-one solution is designed to alter the way these businesses handle payments and appointments, with a target audience of approximately 1,500 salons. Book Salon seeks to streamline salon operations and improve the client experience by providing a comprehensive platform. This investment is a huge step forward for Book Salon, which aims to transform the European salon business with its revolutionary payment processing and appointment booking platform.


Market Segment

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. Spherical Insights has segmented the global salon services market based on the below-mentioned segments:


Salon Services Market, By Service Type

  • Hair Care
  • Nail Care
  • Skin Care
  • Others


Salon Services Market, By Gender

  • Male
  • Female


Salon Services Market, By Age Group

  • Teenagers
  • Young Adults
  • Middle-Aged Customers
  • Senior Citizens


Salon Services Market, By Income Level

  • Upper-Income
  • Middle-Income
  • Lower-Income


Salon Services Market, Regional Analysis

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • Uk
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

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