Global Safari Tourism Market Size, Share, and COVID-19 Impact Analysis, By Type (Adventure Safari, Private Safari, and Others), By Group (Friends, Families, Couples, and Solos), By Booking Mode (Direct Booking, Agents & Affiliates Account, and Marketplace Booking), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2022 – 2032.

Industry: Consumer Goods


Global Safari Tourism Market Insights Forecasts to 2032

  • The Global Safari Tourism Market Size was valued at USD 32.65 Billion in 2022.
  • The Market Size is Growing at a CAGR of 5.2% from 2022 to 2032
  • The Worldwide Safari Tourism Market Size is expected to reach USD 54.21 Billion by 2032
  • Asia-Pacific is expected To Grow higher during the forecast period


Global Safari Tourism Market

Get more details on this report -

Request Free Sample PDF


The Global Safari Tourism Market Size is expected to reach USD 54.21 Billion by 2032, at a CAGR of 5.2% during the forecast period 2022 to 2032.


Market Overview

Safari tourism, also known as wildlife tourism, is a popular form of travel that focuses on experiencing and observing wildlife in their natural habitats. It typically takes place in African countries such as Kenya, Tanzania, South Africa, and Botswana, known for their diverse and rich ecosystems. Safari tours offer unique opportunities to witness majestic animals like lions, elephants, rhinos, and giraffes in their natural surroundings, along with a myriad of bird species and other fascinating wildlife. Travelers can embark on game drives, guided walks, or even hot air balloon rides to get up close and personal with these incredible creatures. In addition to wildlife encounters, safari tourism often includes visits to local communities, cultural exchanges, and educational experiences about conservation efforts. This type of tourism promotes environmental awareness and sustainable practices, contributing to the preservation of fragile ecosystems and supporting local economies through responsible tourism initiatives.


Report Coverage

This research report categorizes the market for global safari tourism market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global safari tourism market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segments of the global safari tourism market.


Global Safari Tourism Market Report Coverage

Report CoverageDetails
Base Year:2022
Market Size in 2022:USD 32.65 Billion
Forecast Period:2022-2032
Forecast Period CAGR 2022-2032 :5.2%
2032 Value Projection:USD 54.21 Billion
Historical Data for:2018-2021
No. of Pages:200
Tables, Charts & Figures:110
Segments covered:By Type, By Group, By Booking Mode, By Region.
Companies covered:: Wilderness, Thomas Cook Group, Singita, Scott Dunn Ltd., Rothschild Safaris, Travcoa & Beyond, Travcoa Tours & Safaris, Abercrombie & Kent USA, LLC, Gamewatchers Safaris Ltd., Backroads, and TUI Group
Pitfalls & Challenges:COVID-19 Empact, Challenge, Future, Growth, & Analysis

Get more details on this report -

Request Free Sample PDF

Driving Factors

The safari tourism market is driven by several factors that contribute to its popularity and growth, the inherent appeal lies in the opportunity to witness and engage with diverse wildlife in their natural habitats, creating a sense of adventure and awe among travelers. The allure of exotic destinations in Africa, known for their rich biodiversity and iconic species, further drives the market. Additionally, increased accessibility and improved transportation infrastructure have made these destinations more easily reachable for tourists. The rise of social media and the desire for unique experiences have also fueled the demand for safari tourism, as travelers seek to share and document their encounters with wildlife. Moreover, growing environmental awareness and the desire to support conservation efforts have led to a rise in eco-tourism practices, making safari tourism an appealing choice for environmentally conscious travelers. Overall, the positive economic impact on local communities and the opportunity for cultural exchange contribute to the market's growth as well.


Restraining Factors

The safari tourism market also faces certain restraints that can impact its growth. One of the key challenges is the preservation of delicate ecosystems and wildlife habitats, as an influx of tourists can have negative environmental impacts if not managed sustainably. Conservation efforts and responsible tourism practices are necessary to mitigate these risks. Additionally, political instability or security concerns in certain regions can deter tourists from visiting, impacting the market. Limited infrastructure and accessibility to remote areas may also pose challenges. Furthermore, the cost of safari tourism, including travel expenses, accommodation, and park fees, can be a deterrent for budget-conscious travelers. Finally, concerns related to wildlife welfare and ethical considerations surrounding animal interactions can influence travelers' decisions and impact the market.


Market Segmentation

  • In 2022, the adventure safari segment accounted for around 46.5% market share

On the basis of the type, the global safari tourism market is segmented into adventure safari, private safari, and others. The adventure segment has emerged as a dominant force in the safari tourism market, accounting for a significant revenue share. There are several factors contributing to the segment's success. The adventure tourism appeals to a wide range of travelers seeking unique and thrilling experiences. The allure of engaging in activities like wildlife tracking, hiking, canoeing, hot air ballooning, and immersive wildlife encounters creates a sense of excitement and adventure that resonates with many tourists. These activities provide a deeper level of engagement and connection with nature and wildlife, making them highly sought after by adventure enthusiasts. Additionally, the adventure segment offers a sense of exclusivity and personalization, allowing travelers to customize their experiences based on their preferences and interests. Safari operators and tour companies have responded to this demand by offering diverse and specialized adventure packages that cater to different levels of thrill-seeking, from adrenaline-pumping experiences to more leisurely adventures. Furthermore, the growing trend of experiential travel has boosted the popularity of the adventure segment. Modern travelers are increasingly seeking authentic and immersive experiences that go beyond traditional sightseeing. Adventure tourism aligns perfectly with this trend, offering opportunities to explore remote and untouched destinations, interact with local communities, and gain a deeper understanding of the natural world. The rise of social media and the desire for unique and shareable content have also played a role in the dominance of the adventure segment. Travelers are often motivated to seek out thrilling experiences that make for captivating stories and Instagram-worthy photos, driving the demand for adventurous safari activities.


  • In 2022, the direct booking segment dominated with more than 58.9% market share

Based on the type of application, the global safari tourism market is segmented into direct booking, agents & affiliates account, and marketplace booking. The direct booking segment has emerged as a dominant force in the safari tourism market, accounting for a significant revenue share. The rise of online platforms and travel websites has made it easier for travelers to directly book their safari experiences. With just a few clicks, travelers can access a wide range of options, compare prices, and customize their itineraries based on their preferences. This convenience and accessibility have led to a surge in direct bookings. The direct booking allows travelers to have greater control over their safari experience. They can directly communicate with safari operators, tour guides, and accommodations to ensure that their specific needs and expectations are met. This level of personalization and direct engagement fosters a sense of trust and confidence in the booking process. Furthermore, direct booking often offers cost advantages. Travelers can bypass third-party commissions and fees, allowing them to secure better deals and potentially save money. This cost-conscious approach appeals to many travelers and strengthens the dominance of the direct booking segment. Moreover, the direct booking segment aligns with the increasing desire for authentic and immersive travel experiences. By directly engaging with safari operators and accommodations, travelers can have a more direct connection to the local communities, cultures, and conservation efforts associated with their chosen safari destination. This direct involvement adds a layer of authenticity and fosters a deeper appreciation for the experience.


Regional Segment Analysis of the Safari Tourism Market

  • North America (U.S., Canada, Mexico) 
  • Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
  • Asia-Pacific (China, Japan, India, Rest of APAC)
  • South America (Brazil and the Rest of South America) 
  • The Middle East and Africa (UAE, South Africa, Rest of MEA)


Middle East & Africa held the largest market with more than 48.6% revenue share in 2022.


Global Safari Tourism Market

Get more details on this report -

Request Free Sample PDF


Based on region, the Middle East and Africa region dominates the market share in safari tourism for several reasons because Africa is renowned for its vast wilderness, diverse ecosystems, and iconic wildlife species, attracting a large number of safari enthusiasts. Countries like Kenya, Tanzania, South Africa, and Botswana offer exceptional safari experiences and have established themselves as top destinations for wildlife tourism. Additionally, the Middle East, particularly countries like UAE and Oman, has invested significantly in creating luxury safari experiences in their desert landscapes, offering a unique blend of adventure and indulgence. The region's rich cultural heritage, historical sites, and warm hospitality further enhance its appeal. Moreover, the Middle East and Africa have a long-standing reputation for offering high-quality safari experiences and have established a strong tourism infrastructure, including well-equipped lodges, safari operators, and conservation efforts, making them the preferred choice for many safari travelers.


Recent Developments

  • In April 2023, Wilderness was released. In Botswana's Mababe Concession, the Wilderness Mokete tented camp. This secluded sanctuary, which spans 124,000 acres between the Okavango Delta and Chobe National Park, is home to an abundance of species, including elephants, buffalos, lions, and hyenas. This is the first camp of its sort in the area.


  • In May 2022, andBeyond has announced the reconstruction of its Phinda Forest Lodge, which is located in the andBeyond Phinda Private Game Reserve in KwaZulu Natal, South Africa. The lodge rehabilitation will use existing lodge and room structures rather than a total construction to minimize little harm to the fragile ecosystem. This strategy allows the lodge's original 'Zulu-zen' idea to be preserved while introducing modern architectural aspects.


Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global safari tourism market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.


List of Companies:

  • Wilderness
  • Thomas Cook Group
  • Singita
  • Scott Dunn Ltd.
  • Rothschild Safaris
  • Travcoa & Beyond
  • Travcoa Tours & Safaris
  • Abercrombie & Kent USA, LLC
  • Gamewatchers Safaris Ltd.
  • Backroads
  • TUI Group


Key Target Audience

  • Market Players
  • Investors
  • End-Users
  • Government Authorities 
  • Consulting and Research Firm
  • Venture Capitalists
  • Value-Added Resellers (VARs)


Market Segment

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. Spherical Insights has segmented the global safari tourism market based on the below-mentioned segments:


Safari Tourism Market, By Type

  • Adventure Safari
  • Private Safari
  • Others


Safari Tourism Market, By Group

  • Friends
  • Families
  • Couples
  • Solos


Safari Tourism Market, By Booking Mode

  • Direct Booking
  • Agents & Affiliates Account
  • Marketplace Booking


Safari Tourism Market, Regional Analysis

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

Need help to buy this report?

Inquiry Before Buy
We'll use cookies to improve and customize your experience if you continue to browse. Is it OK if we also use cookies to show you personalized ads?
Learn more and manage your cookies
Yes, Accept Cookies