Global Protein Supplements Market Size, Share, and COVID-19 Impact Analysis, By Source (Animal-based Protein Supplements, Plant-based Protein Supplements), By Product (Protein Powders, Protein Bars, RTD, Others), By Application (Sports Nutrition, Functional Foods Others), By Distribution Channel (Supermarket/Hypermarket, Online, DTC, Chemist/Drugstore, Nutrition Store, Health Food Store, Specialist Sports Store, Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2022 – 2032

Industry: Food & Beverages


Global Protein Supplements Market Insights Forecasts to 2032

  • The Global Protein Supplements Market Size was valued at USD 25.4 Billion in 2022.
  • The Market is growing at a CAGR of 8.4% from 2022 to 2032
  • The Worldwide Protein Supplements Market Size is expected to reach USD 56.9 Billion by 2032
  • Asia Pacific is expected to grow the fastest during the forecast period.

Global Protein Supplements Market

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The Global Protein Supplements Market Size is expected to reach USD 56.9 Billion by 2032, at a CAGR of 8.4% during the forecast period 2022 to 2032.


Protein supplements are considered to be the foremost popular nutritional products among athletes, physically active individuals, and soldiers who want to gain muscle growth, optimize workout recuperation, and improve performance. Resistance and prolonged physical activity can cause overall adverse protein stability, and if the body is deficient in amino acids, muscle atrophy, and delayed exercise recovery may develop both before and after exercise. When protein intake is insufficient, even with a favorable nitrogen balance, peak endurance, and lean mass improvements are impossible to attain. As a result, many people, particularly athletes, use protein supplements to fulfill the extra demands of training and/or competition. An extra consumption of protein is beneficial for skeletal muscle and strength growth and development; hence bodybuilders and other strength athletes frequently use protein supplements to meet their protein requirements. Protein supplements help the body grow, repair, and upkeep muscle development, skin, and hair. They also aid in weight loss, cholesterol reduction, immune enhancement, cardiovascular disease prevention, and a variety of other advantages. Given the variety of options available and the accessibility to users, these are typically purchased through online fitness retailers. The global protein supplement market is expanding due to an upsurge in health-related concerns, which has contributed to a change in individuals' preferences for fitness centers, gyms, and health clubs. Additionally, rising obesity rates and higher disposable income are two other reasons driving market expansion over the forecast period.


Global Protein Supplements Market Report Coverage

Report CoverageDetails
Base Year:2022
Market Size in 2022:USD 25.4 Billion
Forecast Period:2022-2032
Forecast Period CAGR 2022-2032 :8.4%
2032 Value Projection:USD 56.9 Billion
Historical Data for:2019-2021
No. of Pages:200
Tables, Charts & Figures:120
Segments covered:COVID-19 Impact Analysis, By Source, By Product, By Application, By Distribution Channel, and By Region
Companies covered:: Now Foods, MusclePharm, Abbott, CytoSport Inc., QuestNutrition LLC, The Bountiful Company, Transparent Labs, BRF, Rousselot, Gelita AG, Hoogwegt, RSP Nutrition, Bulk Powders Co., Ultimate Nutrition, Inc., PowerBar Europe GmbH, International Dehydrated Foods, Inc, Iovate Health Sciences International Inc, and Other key venders
Pitfalls & Challenges:COVID-19 Empact,Challenges, Future, Growth, & Analysis

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Driving Factors

The variety of protein supplements, in terms of complaints, amount of protein, sources, forms, and flavors, caters to a diverse demographic of consumers around the world and continually drives the market. While sports nutrition comprises the ingestion of essential nutrients such as vitamins, proteins, calories, dietary supplements, carbs organic substances, and minerals, an increase in demand for sports nutrition supplements is likely to further accelerate the rapid expansion of the protein supplement market. In addition, rising demand for plant-based protein is projected to encourage producers to provide organic and clean-label protein supplements into market platforms. An increasing number of people worldwide are exploring options for sustainable, animal-free, and free of genetically modified protein sources. Additionally, microencapsulation technologies are also gaining traction in the protein supplement business. These methods are used by manufacturers to create a regulated release of compounds in the human body. Spray drying is a popular method for encapsulating functional food constituents such as lipids, proteins, enzymes, and micronutrients.


Although the majority of the young and millennial generation are growing health-conscious and proactively exploring solutions to improve their general well-being, the spike in demand from the young and millennial demographic is predicted to generate an opportunity for the expansion of the protein supplement market over the forecast period. Furthermore, the growing popularity of sports activities, endorsements from notable individuals, worldwide athletic and fitness events, digital influencers, and different government programs and advertisements promote consumers to engage in a variety of fitness and sports-related activities, leading to the growing spending on maintaining a healthy lifestyle. As such, the upsurge in demand for products from the young and millennial population is predicted to enhance market growth by increasing sales and awareness among the worldwide population. As a result, the industry offers significant potential for producers over the forecast period.


Market Segmentation

By Source Insights

The animal-based segment is dominating the market with the largest revenue share over the forecast period.

On the basis of source, the global protein supplements market is segmented into the animal-based protein supplements and plant-based protein supplements. Among these, the animal-based segment is dominating the market with the largest revenue share of 58.6% over the forecast period. With regard to its numerous nutritional benefits, demand for animal-based protein supplements is expected to skyrocket over the forecast period. Animal-based proteins provide a greater protein concentration and are hence utilized for supplement manufacture. Furthermore, the plant-based protein segment is likely to gain pace throughout the forecast period, as growing awareness among consumers of a healthy lifestyle drives consumers to shift toward alternative protein sources. Despite the increasing demand for animal-based proteins, many customers are transitioning to a plant-based diet due to concerns about animal welfare and the environmental impact of the meat industry.


By Product Insights

The protein powders segment is witnessing highest CAGR growth over the forecast period.

On the basis of product, the global protein supplements market is segmented into protein powders, protein bars, RTD, and others. Among these, the protein powders segment is witnessing highest CAGR growth over the forecast period. This is due to the growing awareness of the importance of health, which has fueled the development such as protein powders into daily meals for weight control, muscle building, and general health and wellness. Additionally, there is an increase in product demand from professional athletes, bodybuilders, and recreational exercisers. Plant-based protein powders are also becoming increasingly prevalent owing to the growing number of consumers who follow vegan or vegetarian diets. Many companies are making investments in R&D to provide unique protein powder solutions that respond to consumers' specific demands and tastes. As the demand for protein powders expands, manufacturers' competitiveness will increase, resulting in lower product pricing, making them cheaper and more readily available to a greater number of users.


By Distribution Channel Insights

The online segment is expected to hold the largest share of the Global Protein Supplements Market during the forecast period.

Based on the distribution channel, the global protein supplements market is classified into supermarket/hypermarket, online, DTC, chemist/drugstore, nutrition store, health food store, specialist sports store, and others. Among these, the online segment is expected to hold the largest share of the protein supplements market during the forecast period. Growing penetration of the internet, ease of access to multiple brands, hectic consumer habits, round-the-clock supply, the flexibility of purchases, and a wide choice of products supplied are factors pushing protein supplement sales through online distribution methods. Furthermore, the availability of many discussion platforms, discounts and offers, simple transaction choices, and diverse marketing tactics are expected to drive online protein supplement sales over the estimated time frame.


By Application Insights

The functional foods segment accounted for the largest revenue share of more than 42.8% over the forecast period.

On the basis of application, the global protein supplements market is segmented into sports nutrition, functional foods, and others. Among these, the functional foods segment is dominating the market with the largest revenue share of 42.8% over the forecast period. A better understanding of the importance of living a healthy, active lifestyle, combined with a better knowledge of the synergy between exercise and eating a well-balanced, nutrient-dense diet, has boosted the demand for protein-rich functional foods and beverages. Functional foods are generally ingested to ensure adequate intake of nutritional components required by the human body. Increasing cardiovascular disease occurrences due to inactive and slow lifestyles and variable dietary patterns, particularly for middle-aged individuals, have increased awareness among consumers of the necessity of omega-3-based nutraceutical products, encouraging their uptake. By incorporating protein into everyday dietary choices, these functional foods attract a broader market.


Regional Insights

North America dominates the market with the largest market share over the forecast period.


Global Protein Supplements Market

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North America is dominating the market with more than 43.7% market share over the forecast period. The rising enthusiasm among young and adult customers in trends associated with wellness and health is propelling the protein supplements market forward. Individuals are growing more health-conscious and eager to invest in investments that will assist them in staying healthy and enhancing their general state of health. Along with the rising prevalence of lifestyle disorders like diabetes and obesity, there is a significant need for products that can assist control of these conditions. Protein supplements are frequently prescribed as part of a healthy diet for anyone suffering from these diseases. The rising obesity rate in the United States is supporting the rapid expansion of the protein supplement market. With a growing awareness of the need for adequate nutrition and daily physical activity, the fitness movement has grown in popularity in the last few years. As a result, the protein supplement market in North America is likely to expand over the forecast period.


Asia Pacific, on the contrary, is expected to grow the fastest during the forecast period. This can be ascribed to a variety of aspects, such as an upsurge in wellness and physical activity, increased awareness of the importance of protein consumption, and a growing number of diseases associated with lifestyle choices. The Asia Pacific region has a huge and culturally diverse population, with a sizable vegetarian or vegan population. As such, there is a greater need for plant-based protein supplements including soy protein, pea protein, and rice protein. These supplements are prominent among those who have dietary limitations or prefer plant-based foods. As a result, demand for protein supplements in Asia Pacific is predicted to rise significantly over the forecast period.


The Europe market is expected to register a substantial CAGR growth rate during the forecast period. This is likely due to a variety of reasons such as a higher priority on a nutritious diet, an increasing shift toward preventative health care, and increased demand for protein supplements from nations such as the United Kingdom and Germany. Furthermore, having a number of significant producers in the region, including Glanbia plc, Bulk Powders Co., Ultimate Nutrition, Inc., and PowerBar Europe GmbH, is projected to boost demand for protein supplement products even further.


List of Key Market Players

  • Now Foods
  • MusclePharm
  • Abbott
  • CytoSport Inc.
  • QuestNutrition LLC
  • The Bountiful Company
  • Transparent Labs
  • BRF
  • Rousselot
  • Gelita AG
  • Hoogwegt
  • RSP Nutrition
  • Bulk Powders Co.
  • Ultimate Nutrition, Inc.
  • PowerBar Europe GmbH
  • International Dehydrated Foods, Inc
  • Iovate Health Sciences International Inc


Key Market Developments

  • On August 2023, Herbalife has introduced Herbalife V, a plant-based supplement line designed to meet the growing demand for plant-based items such as vitamins. Plant-based protein shakes with 20 g of protein from pea, pumpkin seeds, and chia; a greens booster made from organic fruits, vegetables, superfood powders, and green tea; an immune-support formula with vitamins C and D and zinc; and a digestive-support formula with oat and guar fiber are among the five products in the line.


  • On May 2023, Six Star Pro Nutrition, an Iovate Health Sciences International Inc. trademark, is collaborating with Kellogg Co. to create two cereal-flavored 100% whey protein powders. The protein powders will be promoted through a marketing strategy that will include high school collaborations, pro athlete ambassadors, experiential marketing activations, and a variety of print and digital advertising.


Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2032. Spherical Insights has segmented the Global Protein Supplements Market based on the below-mentioned segments:


Protein Supplements Market, Source Analysis

  • Animal-based Protein Supplements
  • Plant-based Protein Supplements


Protein Supplements Market, Product Analysis

  • Protein Powders
  • Protein Bars
  • RTD
  • Others


Protein Supplements Market, Application Analysis

  • Sports Nutrition
  • Functional Foods
  • Others


Protein Supplements Market, Distribution Channel Analysis

  • Supermarket/Hypermarket
  • Online
  • DTC
  • Chemist/Drugstore
  • Nutrition Store
  • Health Food Store
  • Specialist Sports Store
  • Others


Protein Supplements Market, Regional Analysis

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • Uk
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

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