Global Probiotics Market Size, Share, and COVID-19 Impact Analysis, By Product (Probiotic Food & Beverages, Probiotic Dietary Supplements, and Animal Feed Probiotics), By Ingredient (Bacteria and Yeast), By Distribution Channel (Hypermarkets/Supermarkets, Pharmacies/Drugstores, Specialty Stores, Online Stores, and Others), By End-Use (Human Probiotics and Animal Probiotics), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2022 – 2032

Industry: Healthcare


Global Probiotics Market Insights Forecasts to 2032

  • The Probiotics Market Size was valued at USD 54.73 Billion in 2022.
  • The Market is Growing at a CAGR of 7.6% from 2023 to 2032
  • The Worldwide Probiotics Market Size is expected to reach USD 113.85 Billion by 2032
  • North America is expected to Grow the fastest during the forecast period

Global Probiotics Market

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The Global Probiotics Market is expected to reach USD 113.85 Billion by 2032, at a CAGR of 7.6% during the forecast period 2022 to 2032.


Market Overview

Probiotics are live microorganisms that provide health benefits when consumed in adequate amounts. These beneficial bacteria are commonly found in yogurt, fermented foods, and dietary supplements. Probiotics have been extensively studied for their potential to improve gut health, boost the immune system, and support overall well-being. They work by restoring the balance of gut microbiota, which plays a critical role in maintaining digestive health and immune function. Probiotics have been shown to have a positive impact on conditions such as diarrhea, irritable bowel syndrome (IBS), and inflammatory bowel disease (IBD). However, more research is needed to fully understand the mechanisms and optimal use of probiotics for various health conditions. Consultation with a healthcare professional is recommended before starting any probiotic regimen.


Report Coverage

This research report categorizes the market for probiotics market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the probiotics market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segments of the probiotics market.


Global Probiotics Market Report Coverage

Report CoverageDetails
Base Year:2022
Market Size in 2022:USD 54.73 Billion
Forecast Period:2022-2032
Forecast Period 2022-2032 CAGR:7.6%
2032 Value Projection:USD 113.85 Billion
Historical Data for:2020-2021
No. of Pages:200
Tables, Charts & Figures:130
Segments covered:By Product, By Ingredient, By Distribution Channel, By End-Use, By Region, and COVID-19 Impact Analysis
Companies Covered:Arla Foods, Inc., BioGaia AB, Chr. Hansen Holding A/S, Danone, Danisco A/S, General Mills Inc., i-Health Inc.,Lallemand Inc., Lifeway Foods, Inc., Mother Dairy Fruit & Vegetable Pvt. Ltd., Kerry, Nestle S.A., Probi, Yakult Honsha Co., Ltd.
Pitfalls & Challenges:COVID-19 has the potential to impact the global market

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Driving Factors

The global probiotics market is driven by several factors. Increasing consumer awareness of the health benefits of probiotics, coupled with a growing interest in natural and organic products, is driving market growth. The rise in demand for functional foods and dietary supplements is also contributing to market expansion. Additionally, an increase in the prevalence of digestive disorders and gastrointestinal diseases is fueling demand for probiotics as a potential treatment option. Furthermore, the growing use of probiotics in animal feed is driving market growth in the agriculture sector. The development of innovative probiotic strains and delivery systems is also expected to propel market growth in the future.


Restraining Factors

The probiotics market also faces certain restraints. One major challenge is the lack of standardized regulations and guidelines for probiotic products, which can lead to variations in quality and efficacy. Additionally, the sensitivity of probiotic microorganisms to environmental conditions and shelf-life limitations can affect product stability and viability. The high cost associated with research and development, as well as production and storage of probiotics, may also hinder market growth. Safety concerns and potential side effects in certain populations, such as immunocompromised individuals, may also pose a limitation.


Market Segmentation

  • In 2022, the probiotic food & beverages segment accounted for around 78.1% market share

On the basis of the product, the global probiotics market is segmented into probiotic food & beverages, probiotic dietary supplements, and animal feed probiotics. The probiotic food and beverages segment is dominating the market with the largest market share in 2022. due to the increasing consumer demand for functional foods that offer health benefits, including improved gut health. Probiotic food and beverages, such as yogurt, kefir, and kombucha, provide a convenient and tasty way to incorporate beneficial bacteria into the diet. Additionally, the availability of a wide range of probiotic food and beverage options, along with aggressive marketing and product innovation by key market players, has further fueled the growth of this segment in the market.


  • In 2022, the hypermarkets/supermarkets segment dominated with more than 29.4% market share

Based on the distribution channel, the global probiotics market is segmented into hypermarkets/supermarkets, pharmacies/drugstores, specialty stores, online stores, and others. Out of this, the hypermarkets/supermarkets segment is dominating the market with the largest market share in 2022, due to their widespread presence and extensive product offerings, making them easily accessible to consumers. It offers a wide range of probiotic products, including food, beverages, and dietary supplements, from various brands and manufacturers. Their ability to cater to a large consumer base and provide competitive pricing has made them the preferred choice for purchasing probiotic products. Additionally, the growing trend of one-stop shopping for groceries and health-related products has further boosted the dominance of hypermarkets/supermarkets in the probiotics market.


Regional Segment Analysis of the Probiotics Market

  • North America (U.S., Canada, Mexico) 
  • Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
  • Asia-Pacific (China, Japan, India, Rest of APAC)
  • South America (Brazil and the Rest of South America) 
  • The Middle East and Africa (UAE, South Africa, Rest of MEA)


Asia-Pacific dominated the market with around 41.5% revenue share in 2022.


Global Probiotics Market

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Based on region, Asia-Pacific has emerged as a dominant region in the global probiotics market. The region's market dominance can be attributed to several factors. The increasing awareness of the health benefits of probiotics among consumers in countries like China, Japan, and India has led to a growing demand for probiotic products. Additionally, the rising prevalence of gastrointestinal disorders and increasing healthcare spending in the region have further fueled the demand for probiotics. Moreover, the presence of a large population base and changing dietary habits towards healthier options have contributed to the growth of the probiotics market in this region.


Recent Developments

In February 2022, AB-Biotics has formed a strategic partnership with AceBiome to increase the availability of AB21 probiotics across various pharmacies and digital platforms in South Korea. The objective of this strategic move is to widen its customer base, expand its geographical reach, and take advantage of the growing business prospects in the Asia Pacific region.


Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global probiotics market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.


List of Companies:

  • Arla Foods, Inc.
  • BioGaia AB
  • Chr. Hansen Holding A/S
  • Danone
  • Danisco A/S
  • General Mills Inc.
  • i-Health Inc.
  • Lallemand Inc.
  • Lifeway Foods, Inc.
  • Mother Dairy Fruit & Vegetable Pvt. Ltd.
  • Kerry
  • Nestle S.A.
  • Probi
  • Yakult Honsha Co., Ltd.


Key Target Audience

  • Market Players
  • Investors
  • End-Users
  • Government Authorities 
  • Consulting and Research Firm
  • Venture Capitalists
  • Value-Added Resellers (VARs)


Market Segment

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. Spherical Insights has segmented the global probiotics market based on the below-mentioned segments:


Probiotics Market, By Product

  • Probiotic Food & Beverages
  • Probiotic Dietary Supplements
  • Animal Feed Probiotics


Probiotics Market, By Ingredient

  • Bacteria
  • Yeast


Probiotics Market, By Distribution Channel

  • Hypermarkets/Supermarkets
  • Pharmacies/Drugstores
  • Specialty Stores
  • Online Stores
  • Others


Probiotics Market, By End-Use

  • Human Probiotics
  • Animal Probiotics


Probiotics Market, Regional Analysis

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • Uk
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

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