Global Oral Care Market Size, Share, and COVID-19 Impact Analysis, By Product (Toothpastes, Toothbrushes & Accessories, Rinses, Dental Accessories, Dental Products, and Others), By Distribution Channel (Consumer Stores, Retail Pharmacies, Online Distribution, and Dental Prosthesis Cleaning Solutions), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2022 – 2032

Industry: Healthcare


Global Oral Care Market Insights Forecasts to 2032

  • The Global Oral Care Market Size was valued at USD 35.67 billion in 2022.
  • The market is growing at a CAGR of 5.4% from 2023 to 2032
  • The global oral care market is expected to reach USD 60.35 billion by 2032
  • Asia-Pacific is expected to grow the fastest during the forecast period


Oral Care Market

Get more details on this report -

Request Free Sample PDF

The Global Oral Care Market Size is expected to reach USD 60.35 billion by 2032, at a CAGR of 5.4% during the forecast period 2023 to 2032.


Market Overview

Oral care, also known as dental care, refers to the practices and products used to maintain oral hygiene and promote dental health. Oral care is essential for preventing oral diseases, such as dental caries (cavities), gum diseases, bad breath, and other dental issues. Good oral care practices include regular brushing of teeth, flossing, rinsing with mouthwash, and visiting a dentist for regular check-ups and professional cleanings. Oral care is crucial for overall health and well-being. Poor oral health has been linked to various systemic health issues, such as cardiovascular diseases, diabetes, respiratory diseases, and even adverse pregnancy outcomes. Maintaining good oral hygiene is not only important for a healthy mouth but also for overall systemic health.


Report Coverage

This research report categorizes the market for oral care market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the oral care market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segments of the oral care market.


Global Oral Care Market Report Coverage

Report CoverageDetails
Base Year:2022
Market Size in 2022:USD 35.67 Billion
Forecast Period:2022 - 2032
Forecast Period 2022 - 2032 CAGR:5.4%
2032 Value Projection:USD 60.35 Billion
Historical Data for:2018 - 2021
No. of Pages:198
Tables, Charts & Figures:119
Segments covered:By Product, By Distribution Channel, By Region
Companies Covered:Procter & Gamble Co., Colgate-Palmolive Company, Johnson & Johnson Services, Inc., Unilever, GlaxoSmithKline PLC, Church & Dwight Co., Inc., Dentaid, Lion Corporation, Henkel AG & Co. KGaA, Sunstar Suisse S.A., Koninklijke Philips N.V., The Himalaya Drug Company, Kao Corporation, Dr. Fresh LLC, Jordan AS, LG Household & Health Care Ltd., Oral-B Laboratories, Water Pik, Inc., Curaden AG, Ranir LLC

Get more details on this report -

Request Free Sample PDF

Driving Factors

The oral care market growth is attributed to increasing awareness about the importance of oral hygiene and dental health among consumers is a significant driver. Furthermore, the rising disposable incomes, particularly in emerging markets, and changing consumer preferences towards natural and organic products are also contributing to market growth over the coming years. Additionally, the demand for specialized oral care products that cater to specific needs, such as sensitive teeth or gum issues, is on the rise. Digitalization and e-commerce have also impacted the oral care market, with consumers increasingly purchasing oral care products online. These factors are collectively propelling the growth of the oral care market worldwide.


Restraining Factors

The oral care market faces certain restraints that may hinder its growth. Firstly, affordability can be a restraint, as oral care products, especially those with specialized features or natural/organic ingredients, may be relatively more expensive compared to regular products. Limited awareness and accessibility to oral care products in certain regions or among underserved populations can also pose a challenge. Additionally, the availability of counterfeit or low-quality oral care products in the market can impact consumer trust and safety concerns. Moreover, regulatory challenges, such as compliance with various regional or national dental health regulations, can pose challenges for manufacturers and marketers of oral care products. These restraints may limit the growth potential of the oral care market and need to be addressed for sustained growth.


Market Segmentation

  • In 2022, the toothbrushes & accessories segment accounted for around 27.5% market share

On the basis of product type, the global oral care market is segmented into toothpastes, toothbrushes & accessories, rinses, dental accessories, dental products, and others. Out of this, the toothbrushes & accessories segment is dominating the market with the largest market share in 2022. The significant growth of this segment can be primarily attributed to the rising adoption of electric toothbrushes and replacement toothbrush heads, particularly in developed markets.


  • In 2022, the consumer stores segment dominated with around 34.7% market share

Based on the distribution channel, the global oral care market is segmented into consumer stores, retail pharmacies, online distribution, and dental prosthesis cleaning solutions. Among these, the consumer stores segment holds the largest market share in 2022. This can be primarily attributed to the widespread availability of consumer stores worldwide, making oral care products easily accessible to consumers.


Regional Segment Analysis of the Oral Care Market

  • North America (U.S., Canada, Mexico) 
  • Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
  • Asia-Pacific (China, Japan, India, Rest of APAC)
  • South America (Brazil and the Rest of South America) 
  • The Middle East and Africa (UAE, South Africa, Rest of MEA)


Asia-Pacific dominates the market with the largest share over than 43.5% revenue share in 2022


Oral Care Market

Get more details on this report -

Request Free Sample PDF

The Asia-Pacific region has emerged as a dominant force in the oral care market. The region's large population, increasing disposable incomes, and changing lifestyles have contributed to the growing demand for oral care products. Additionally, rising awareness about the importance of oral hygiene and dental health among consumers across the region has further drives the market growth over the forecast period. The presence of a large number of key market players, as well as the expansion of distribution channels and e-commerce, has also facilitated the accessibility of oral care products in the region. These factors combined have made Asia-Pacific a dominant market for oral care products.


Recent Developments

In September 2021, GalaxoSmithKline plc (UK) launched the Dr. BEST GreenClean toothbrush, which is the first-ever carbon-neutral toothbrush in the market. This innovative toothbrush features a handle made from renewable cellulose, making it an environmentally-friendly choice for oral care. The handle of the Dr. BEST GreenClean toothbrush is crafted from renewable cellulose and 'tall oil', a type of bioplastic derived from sustainably harvested pine, spruce, and birch trees in responsible forests. This wood-based bioplastic, which is being utilized in oral care for the first time by GSKCH, is a by-product of paper products that would have otherwise been discarded.


Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global oral care market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.


List of Companies:

  • Procter & Gamble Co.
  • Colgate-Palmolive Company
  • Johnson & Johnson Services, Inc.
  • Unilever
  • GlaxoSmithKline PLC
  • Church & Dwight Co., Inc.
  • Dentaid
  • Lion Corporation
  • Henkel AG & Co. KGaA
  • Sunstar Suisse S.A.
  • Koninklijke Philips N.V.
  • The Himalaya Drug Company
  • Kao Corporation
  • Dr. Fresh LLC
  • Jordan AS
  • LG Household & Health Care Ltd.
  • Oral-B Laboratories
  • Water Pik, Inc.
  • Curaden AG
  • Ranir LLC


Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting And Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)


Market Segment

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. Spherical Insights has segmented the global oral care market based on the below-mentioned segments:


Oral Care Market, By Product Type

  • Toothpastes
  • Toothbrushes & Accessories
  • Rinses
  • Dental Accessories
  • Dental Products
  • Others


Oral Care Market, By Distribution Channel

  • Consumer Stores
  • Retail Pharmacies
  • Online Distribution
  • Dental Prosthesis Cleaning Solutions


Oral Care Market, Regional Analysis

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • Uk
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

Need help to buy this report?

Inquiry Before Buy
We'll use cookies to improve and customize your experience if you continue to browse. Is it OK if we also use cookies to show you personalized ads?
Learn more and manage your cookies
Yes, Accept Cookies