Global Oil Control Shampoo Market Size, Share, and COVID-19 Impact Analysis, By Nature (Organic and Conventional), By Packaging Type (Bottles, Sachets & Pouches and Tubes), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Sales and Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035

Global Oil Control Shampoo Market Insights Forecasts to 2035

• The Global Oil Control Shampoo Market Size Was Estimated at USD 2547.42 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 5.8% from 2025 to 2035
• The Worldwide Oil Control Shampoo Market Size is Expected to Reach USD 4736.71 Million by 2035
• Asia Pacific is expected to grow the fastest during the forecast period.

 

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According to a research report published by Spherical Insights and Consulting, the global oil control shampoo market size was worth around USD 2547.42 million in 2024 and is predicted to grow to around USD 4736.71 million by 2035 with a compound annual growth rate (CAGR) of 5.8% from 2025 to 2035. The oil control shampoo market worldwide is also expanding with the increasing awareness among consumers about scalp health issues, rising cases of oily scalps owing to pollution/lifestyle factors, the demand for natural/organic ingredients, and better product availability through e-commerce platforms.

 

Market Overview

The international market for oil control shampoo refers to the market for hair products designed to counter sebum in the scalp, keeping it fresh and clean. The demand for such shampoos is high, considering they are utilized by consumers with oily scalps and dandruff conditions, such as itchiness. The market is boosted by growing public concern about scalp health, rising environmental conditions, lifestyle changes, and the demand for specialty products and products proven to benefit scalp and hair conditions.

The market has opportunities for the development of herbal, organic, and sulfate-based products, as well as penetrating and dominating emerging markets, such as developing countries, through online platforms and marketing. The market is further boosted by innovation in sustainable and natural ingredients. Market participants include large multinational personal and cosmetic firms, such as Procter & Gamble, Unilever, L'Oréal, Henkel, Johnson & Johnson, and other up-and-coming firms for natural and herbal products. The Cosmetics (Amendment) Rules of 2025 were established in India in August 2025, which aimed to change and improve cosmetic regulations, making them easier to follow and meet standards of safety, which would indirectly benefit consumers and manufacturers of products such as oil control shampoo.

 

Report Coverage

This research report categorizes the oil control shampoo market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the oil control shampoo market. Recent market developments and competitive strategies, such as expansion, type launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the oil control shampoo market. 

 

Driving Factors

Factors driving the global market for oil control shampoo include the growing awareness among consumers regarding scalp care and increasing awareness about scalp disorders, such as an oily scalp and dandruff. Moreover, increasing urbanization due to growing air pollution will drive the market forward. Personal lifestyle changes in terms of frequent hair washing will also drive the market. Furthermore, increasing awareness among consumers regarding their hair care will support the market growth. Also, growing awareness regarding scalp care will drive the market forward. Social media channels, along with celebrity endorsement, will increase awareness among consumers regarding the use of these types of shampoos. Furthermore, growing awareness regarding healthy consumption will drive the market forward.

 

Restraining Factors

The market for oil-control shampoo is hampered by the high pricing of the product. Certain chemical-based products may trigger irritation of the scalp, resulting in a reluctance to use them. Preference is changing, and natural products are sought, leading to competition. There is less awareness in a growing market, which delays the adoption of this market.

 

Market Segmentation

 

The oil control shampoo market share is classified into nature, packaging type, and distribution channel.  

 

• The conventional segment dominated the market in 2024, approximately 58% and is projected to grow at a substantial CAGR during the forecast period.

Based on the nature, the oil control shampoo market is divided into organic and conventional. Among these, the conventional segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The conventional oil control shampoo segment is leading as it enjoys immense customer confidence regarding its consistent performance. The balanced cleaning agents help remove excess sebum without making the hair weak, giving instant results. The product enjoys immense brand loyalty, strong marketing, and successful performance, leading to its continued dominance in the market, as it is easily accessible and costs less, hence experiencing a rising demand for functional hair products.

 

• The bottles segment accounted for the largest share in 2024, approximately 53% and is anticipated to grow at a significant CAGR during the forecast period.

Based on the packaging type, the oil control shampoo market is divided into bottles, sachets & pouches and tubes. Among these, the bottles segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. The reason for the preponderance of bottle packaging has much to do with convenience, controlled dispensing, and easy storage. The versatility of bottle packaging, since it doesn’t generate waste and products are conserved, has contributed significantly to its prevalence. The increasing demand for clean, reusable, and consumer-friendly designs will keep bottle packaging leading in the industry.

 

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• The supermarkets & hypermarkets segment accounted for the highest market revenue in 2024, approximately 40% and is anticipated to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the oil control shampoo market is divided into supermarkets & hypermarkets, specialty stores, online sales and others. Among these, the supermarkets & hypermarkets segment accounted for the highest market revenue in 2024 and is anticipated to grow at a significant CAGR during the forecast period. The reason for the highest growth rate in the supermarkets and hypermarkets segment includes the products available in ample quantities at low prices. The shopping centers witness a large amount of consumer traffic, making it easy to obtain different brands of oil control shampoo.

 

Regional Segment Analysis of the Oil Control Shampoo Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

 

North America is anticipated to hold the largest share of the oil control shampoo market over the predicted timeframe.

North America is anticipated to hold the largest share of the oil control shampoo market over the predicted timeframe. The region that is anticipated to have a 35% market share in the oil control shampoo market in 2024 is North America, owing to consumer education about the importance of scalp and hair care. The United States and Canada are leading in the region, influenced by their fast-paced lifestyle, increasing purchasing power, and interest in personal grooming. Innovations in product, extensive advertising, and a variety of compositions to treat an oily scalp help it succeed in the market. In July 2025, the US Congress passed the Safer Beauty Bill, with the intention of restricting toxic chemicals, which might force a reformulation by 2027.

 

Asia Pacific is expected to grow at a rapid CAGR in the oil control shampoo market during the forecast period. The Asia-Pacific region is forecasted to experience a 27% market share of the market for oil control shampoo due to the rising consciousness of consumers regarding personal grooming and the growing per capita incomes of countries such as China and India. Online accessibility and the demand for specialized products also act as a propelling factor. Additionally, the rising expenditure on beauty in China and the growing middle class of India accelerate the acceptance of the product. In September 2025, the GST Council of India sliced the taxes on shampoos and personal grooming products by 5%.

 

In the European region, the oil control shampoo market is growing at a decent pace, driven by increasing consumer awareness surrounding the importance of skin and hair care, increasing demand for premium and organic products, and a well-structured retail infrastructure. Countries such as Germany, the UK, and France are the major contributory markets driven by the increasing urban lifestyle, increasing disposable income, and growing need for a specific solution for skin care.

 

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the oil control shampoo market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

 

List of Key Companies

• Unilever
• Procter & Gamble
• Kao Corporation
• L'Oréal S.A.
• Henkel AG & Co. KGaA
• Shiseido Company, Limited
• Beiersdorf
• AmorePacific
• Johnson & Johnson
• Vichy Laboratories
• Estée Lauder Companies
• Schwarzkopf (Henkel)
• Amway Corporation
• Himalaya Global Holdings Ltd
• Others

 

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

 

Recent Development

• In April 2025, Unilever’s CLEAR launched its SCALPCEUTICALS PRO RANGE globally at TANK Shanghai. Combining 50 years of research, five global labs, and over 200 dermatologists, the series uses three patented technologies to target oiliness, dandruff, and sensitivity, introducing advanced cellular-level scalp care.

 

• In March 2025, Kao signed an agreement to source palm oil alternatives from Future Origins, a U.S. joint venture with Geno, Unilever, and L’Oréal. Focused on sustainable surfactant production for personal and home care, Kao has been a founding investor since 2022, reinforcing its commitment to eco-friendly ingredients.

 

• In March 2024, Selsun Blue launched its Advanced Oil Control Shampoo in Malaysia. Featuring a Dual Power Formula with Selenium Sulfide and Piroctone Olamine, the shampoo effectively controls and prevents severe dandruff, enhancing scalp health and hair care.

 

• In April 2022, AmorePacific launched the Ryo Black Double Effector Shampoo in South Korea, marketed as a non-toxic hair dye alternative. The launch follows the ban of Pro-Change Black due to 1,2,4-trihydroxybenzene (THB), which the Ministry of Food and Drug Safety warned can damage DNA and cause skin sensitization.

 

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the oil control shampoo market based on the below-mentioned segments: 

 

Global Oil Control Shampoo Market, By Nature

• Organic
• Conventional

 

Global Oil Control Shampoo Market, By Packaging Type

• Bottles
• Sachets & Pouches
• Tubes

 

Global Oil Control Shampoo Market, By Distribution Channel

• Supermarkets & Hypermarkets
• Specialty Stores
• Online Sales
• Others

 

Global Oil Control Shampoo Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa