North America Wellness Apps Market Size, Share, and COVID-19 Impact Analysis, By Type (Exercise and Weight Loss Apps, Diet and Nutrition Apps, Meditation Management, and Stress Management), By Platform (Android, iOS, and Web Based), and North America Wellness Apps Market Insights, Industry Trend, Forecasts to 2035

North America Wellness Apps Market Insights Forecasts to 2035

• The market size for wellness apps was estimated to be worth USD 4071.9 million in 2024.
• The market size is going to expand at a CAGR of 13.93 % between 2025 and 2035.
• The North America wellness apps market is anticipated to reach USD 17092.9 million by 2035.

According to a research report published by Spherical Insights & Consulting, The North America Wellness Apps Market Size is anticipated to Hold USD 17092.9 Million by 2035, growing at a CAGR of 13.93 % from 2025 to 2035.  The North America wellness apps market offers opportunities in personalized health tracking, AI-driven mental wellness solutions, corporate wellness integration, wearable connectivity, and preventive healthcare applications amid rising health awareness and digital adoption.

Market Overview

The North America Wellness Apps Market Size is witnessing significant growth driven by rising health consciousness, increasing smartphone penetration, and growing demand for digital health solutions. Consumers are increasingly turning to wellness apps for fitness tracking, meditation, nutrition management, and mental health support. The integration of artificial intelligence, data analytics, and wearable devices has further enhanced user engagement and personalization. Additionally, the rise in chronic health issues and stress-related disorders has accelerated the adoption of preventive wellness tools. With strong investments in digital health infrastructure and innovation, the North American market is poised for sustained expansion in the coming years.

Report Coverage

This research report categorizes the market for the North America wellness apps market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America wellness apps market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America wellness apps market.

Driving Factors

The North America wellness apps market is driven by rising health awareness, growing adoption of preventive healthcare, and increasing smartphone usage. Technological advancements such as AI, data analytics, and wearable integration are enhancing user experience and personalization. The surge in mental health concerns and stress management needs has boosted demand for meditation and mindfulness apps. Additionally, corporate wellness initiatives, post-pandemic health priorities, and supportive government programs promoting digital health are further accelerating market growth across the region.

Restraining Factors

The North America Wellness Apps Market Size faces restraints such as data privacy concerns, lack of regulation for health data accuracy, and limited clinical validation of app effectiveness. Additionally, high competition, user retention challenges, and disparities in digital literacy hinder widespread adoption and consistent engagement across different demographic groups.

Market Segmentation

The North America wellness apps market share is classified into type and platform.

• The exercise and weight loss apps segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America Wellness Apps Market Size is segmented by type into exercise and weight loss apps, diet and nutrition apps, meditation management, and stress management. Among these, the exercise and weight loss apps segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This growth is driven by rising fitness awareness, increasing obesity rates, and the widespread adoption of connected fitness devices. The integration of AI-driven personalized workout plans, virtual coaching, and real-time performance tracking further enhances user engagement. Additionally, partnerships between fitness app developers, gyms, and wearable technology providers are fueling sustained growth in this segment.

• The android segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America wellness apps market is segmented by platform into android, iOS, and web based. Among these, the android segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The dominance of Android is attributed to its large user base, affordability, and wide availability of wellness applications across various categories. Continuous updates, user-friendly interfaces, and integration with multiple wearable devices have further enhanced its adoption. Moreover, the growing popularity of budget-friendly Android smartphones and expanding digital health ecosystems are expected to drive sustained growth for this segment in the coming years.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America Wellness Apps market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Withings
• Appster
• Sleepace
• Google
• Headspace
• Calm
• Mindscape
• Under Armour Inc Class A

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America Wellness Apps market based on the following segments,

North America Wellness Apps Market, By Type

• Exercise and Weight Loss Apps
• Diet and Nutrition Apps
• Meditation Management
• Stress Management

North America Wellness Apps Market, By Platform

• Android
• iOS
• Web Based